Today, internet is the prime channel to carry information across the world speedily and promptly. We can measure its competition to promote business online in multiple ways. Online business owners are familiar with the terms like SEO, SMO, SMM and email marketing. Though email marketing has been an older practice, but its importance has multiplied as compared to earlier. It comes on top when we discuss the best digital marketing methods available with us.
It is a cost-effective method that only requires wise strategies that are up-to-date. Further, you must have an expert by your side to send it correctly on your behalf. No, it does not mean that you do not know how to send an email, but it is good to get assistance from an expert, if it is an email for marketing purpose.
How email marketing is a great tool to grow an e-commerce store, here are some statistics –
- Revealed by McKinsey, email has emerged out to be around 41x more effectual than Facebook and Twitter.
- Econsultancy, 2016 says that a good ratio of companies thinks that email marketing brings superb ROI.
- Statista reports that around 85% customer wish to get promotional email from the companies with whom they carry out business.
Best tips for email marketing
Shoot the welcome email
It is a first and an effective gesture to send a welcome email to endorse your brand among subscribers and customers. You should shoot a greeting email when a visitor registers on your e-commerce store first time. This works as an acknowledgement for the subscriber. In this manner, your chances of gaining loyalty towards your brand increase. After all, first impression always matters.
Email newsletters are defined as the publications that business owners create exclusively for the clients. And, these also act as a great medium to promote different goods and services. E-newsletters may make your bond stronger with the customers as they strike directly in the inbox. Make sure you develop e-newsletters that are concise, authentic, informative and consistent.
Opt Email Personalization
If you personalize your emails, then it enhances the importance of your email campaign. This helps you make your customers aware of the fact what exclusive benefits you are offering to them. It makes a difference when you send an email writing their first name. It captures direct attention. This way, you can build one to one bonding with your buyers. They are happy with the fact that you are using their personal information to provide discounts and deals on exclusive occasions like anniversary or birthday.
Keep launching promotions
Email campaign consists of a series of emails scheduled by e-commerce store owners to communicate and connect with the potential and present customers. Be ready with the list of target customers, so that you can motivate them to purchase from your e-store. Keep launching discounts and deals to keep these campaigns alive.
Reviews make a difference
Email is a great way to connect to the potential customers. But, to connect new ones, you should keep the existing ones happy. The people who have bought something from your e-store, ask them to share their reviews. To ease their task, you can send them a link that take them directly to the page where they need to post the review. There might be some customers who do not feel satisfied, then you should share your apology message to gain their trust back.
Keep in mind that you have initial 3 seconds to impress your audience. Thus, keep your call-to-action clear enough to grab the readers’ attention. Give one action above the fold and make sure it is readable over the entire screen.
Benefits of Email Marketing to Your eCommerce Business
If you go with above tips step by step, you can reap exclusive benefits. Here are some of the advantages that email marketing brings for you-
You do not need to ponder over your budget while adopting email marketing campaign for your e-commerce website. It is really cost-effective with the assistance of an expert email marketer. Different packages are available as per different business requirements.
It is true that social media networks and Google are great network to distribute free content. These are the most engaging communities, but they are quite busy platforms. It might be possible that your target audience is not available when you post promotion, new product launch, etc. This is not the case with email marketing, you get a personal space as email goes directly to the inbox of the customer. Thus, you can expect higher conversion rate from email marketing.
Email campaigns are more flexible as compared to other promotional channels. Whether you wish to send coupons, discounts, new product launch or any other content, you get great flexibility to do it in no time and effort.
Easy to compile together
It is simple for you to put emails together. You do not require a big marketing squad to accomplish this task. One or two experts can carry it out the best. And, above all, emails appear wonderful in both mobile and full view. Email marketers also let you select from a pool of styles and template that suit the nature of your brand.
You have a receptive audience in your list. This means to say that you send emails to those customers only who have signaled affirmative to receive mails from you. So, you know it clearly that who are interested in your brand’s products and services.
Bonding of email and content marketing
Content marketing is a strategy that allows businesses to develop and share original content. Further, audience finds this content valuable and takes action. Today, businesses combine this strategy with email and send this content through emails. This helps them build personal bonding with the customers and find more potential customers for them. With their personal email addresses, business owner can stay in touch and collect better sales and leads.
In this post, we compiled some of the best tips and benefits of good email marketing. Remember that these are not the end, you can utilize the social networks, videos and other effective channels with email marketing to reap the best benefits out of it. The gist is, a well-planned email is bound to gain more subscribers with the higher converting rate.
Webby Central, a trusted digital marketing company in Boston.
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