Salesforce Health Cloud to Take Patient Relationships to the Next Level

Salesforce is now the global leader in terms of CRM solutions, which now delivers its latest Health Cloud, which can now take healthcare services to the next level.

Through an intelligent and always connected patient engagement, Health Cloud now offers healthcare practices a new direction to outperform. Health Cloud is now successfully used by leading healthcare providers like Piedmont Healthcare and 180 leading health partners to ensure a very personalized and customized patient interaction.

As we know, healthcare institutions and life science organizations hold plenty of data, and nowadays, the latest EHR solutions can compile all these data and use it for better patient care. While such solutions help improve the health operations and offer new directions in terms of patient care, availing the right data-driven insights at the right time for the providers to make the right decision on time is still a big challenge. Capturing the ap test data and surfacing it to the caregivers is the critical step to enhance personalized patient care experience in terms of chronic diseases or preventable health conditions.

With Salesforce Health Cloud, the users can get a 360-degree comprehensive view of every patient and other customers. In this article, we will further discuss how you can improve the overall visibility and engagement with patients, customers, as well as healthcare staff through a personalized experience.

Creating a better patient experience

As discussed, on Salesforce Health Cloud, you can create a very personalized engagement, which will lead to a better patient experience alongside improving the healthcare outcomes. Health Cloud can connect seamlessly to the care teams on a very secure platform to make every patient feel comfortable and personally cared for.

With such an approach, Health Cloud will ultimately ensure a seamless experience to the users across the sectors with a smooth healthcare journey to each member from the level of acquisition to onboarding with effective engagement and successful retention. The healthcare institutions can thereby deliver personalized services that will build relationships for a lifetime. Per the expert review, the two primary focuses of Healthcare Cloud are:

• Scale each patient-centric experience across the organization by acquiring, supporting, and engaging the patients through their healthcare journey by ensuring an engagement platform that is highly streamlined to connect people, processes, and the data.
• Health Cloud will also help ensure transparency as well as predictability in health engagement, which allows organizations to ensure commercial excellence too by connecting business operations, sales, as well as patient services teams with critical data.

For example, Salesforce Health Cloud now makes it easier for providers to put together the entire patient care history along with the social determinants to make insightful decisions about the overall wellness of the individual. The options like the integration of the Field Service Lightning with Salesforce Health Cloud may also help to enhance the effectiveness of in-home visiting care teams too on the mobile-first platform. Integration of Marketing Cloud with Health Cloud, on the other hand, will also enable the caregivers to personalize the patient content to enhance digital engagement.

Capabilities of Health Cloud

Next, let’s have an overview of the capabilities of Salesforce Health Cloud in terms of powering up the patient profiles, communications, and convenience as offered by Flosum.com.

Incorporating the social determinants

As healthcare is a fast-growing specialty, it cannot address the entire modifiable contributors of the social determinants of health conditions like socioeconomic status, living conditions of each individual, and the environmental factors contributing to it. All these social determinants may not be fully identifiable to the caregivers as the systems which are used to track and surface the latest data like EHR requires manual updates of the same from time to time.

Now, with Salesforce Health Cloud, the providers can easily capture the critical social determinants like the transportation options of the patient, environmental conditions at the region they live, care network and housing status, and get an overview of all these on the patient profile within the Health Cloud. Having an overview of all these and on looking at the data-driven insights, the provider will get a comprehensive view of the critical factors which have a direct and indirect impact on one’s wellness.

Say, for example, if a provider wants to limit the risk for readmission of a patient, could first check if the patient has easy access to transportation or have the ability to get healthy meals. Similarly, the social healthcare organizations, too which want to help a patient who is chronically ill by getting access to the data about the social determinants of individuals. All the information related to it like whether the users can adhere to their prescribed therapies or could use their medical devices etc. based on the employment status as well as living arrangements of the patient.

In-home care and the mobile-first collaboration

As of late, the larger healthcare groups are now working together to address the patient’s needs by extending their care offerings to their homes. However, seamless collaboration is limited in this initiative as with the availability of dispatchers, care coordinators, and the in-home service providers, etc. The Field Service Lightning of Health Cloud will further help to better coordinate the healthcare teams by bringing them all to a single platform, which ensures patient information protection by being compliant to HIPAA and BAA etc.

Using Field Service Lightning of Salesforce Health Cloud, it becomes easier for the home health providers to connect with their workforce and make use of real-time data integration for the effective rendering of services. The dispatchers can now easily schedule and deploy the on-site healthcare service specialists and suppliers for on-time in-home care of the needy based on the availability, skills, and location of the providers. The visiting nurses can manage their cases on a real-time basis by effectively coordinating with other providers by getting access to information through their Field Service Lightning mobile app.

Salesforce Health Cloud Add-ons

There are several add-on applications too now to be integrated with Health Cloud like Bridge Connector, Deloitte ConvergeHEALTH Patient Connect, Evariant, Formativ Health, Geneia, Kyruus, LiveData, PointClickCare, etc. All help facilitate the more effective and personalized rendering of healthcare services both at the facilities as well as in-home.