Recent researches have proved that Email marketing has the highest conversion rate and ROI of any marketing medium. It’s one of the most effective ways to convert visitors into sales and revenue. And yet many email marketers don’t take full advantage of it. Here are the best practices to improve your email marketing performance.
Email marketing seems to be an extraordinary way of converting prospects into customers. Email is private. It’s a form of non-intrusive marketing that gives your prospects a choice to opt-in (or not) to your exclusive information, offers, and products that are displayed only to the members of your email database.
Most businesses strive to optimize their email marketing strategies. The reason is simple: once you have a fully optimized, automated, and valuable email sequence, your sales performance is going to grow. However, getting to that point is often complicated.
There’s no way to predict how your email subscribers will react to your initial ideas. That is why it is important to realize that email marketing isn’t a fixed subject. It always shifts from one form to another. When the marketplace changes (and it does…very often), most marketing techniques will also begin to take different forms.
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Improve Your Email Marketing Performance with These Best Practices
Well, if you’re here for smart insights on how to optimize your email marketing strategy, you’ve arrived at the right place. In today’s post, we’re giving you 6 effective ways to bring improvements to email marketing efforts. Without further ado, let’s begin.
Develop Effective Email Subject Lines
If you can capture your subscribers’ attention on a consistent basis, you’re entering a numbers game. When your open rates are high, there will be more people hearing about your products and services, therefore you’ll get the chance to close more sales.
Subjects that stand out usually revolve around strong emotions: fear, curiosity, desire, hope, and so on. Use Headline Analyzer to get an “efficiency score” for your email headlines.
Segment Your List
Segmenting your email list is surely a smart choice. Not every one of your followers wants to hear about the latest news and updates, and surely not every one of your followers needs to hear about your high-price products before purchasing something cheaper from you.
You can simply send your email subscribers a short survey asking them about their email preferences. GetResponse and AWeber are two email autoresponder services that offer you this feature. You can develop custom surveys and send them to your list immediately after completion.
To win a customer’s heart, you must first show him that you care about his person and his person only. If he sees that you took the time to “place him” in the right list and also personalize the emails you send him, you’ll win his trust faster.
Send Mobile-Friendly Emails
Mobile technology is everywhere. In fact, without the necessity of adding any statistics, we can clearly state that mobile use has severely overstepped the desktop use. Therefore, if most of your customers are probably using their phones to open their emails, you got to make sure that they are able to do so.
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Most of the today’s email autoresponders will take care of that, giving you enough features to develop email friendly emails. But, don’t forget about the other aspects. When people open something on their phone, they don’t expect to read a lengthy post. They want something quick, valuable, and relevant to their current circumstances.
Have Strong Call-to-Action Elements
Are you using strong CTAs (Call-to-Actions)? You see…not every internet user acts the same as you do. If you’re interested in something, you might look that information up until you find what you need. However, there are some individuals that require extra attention.
If you encourage someone to take an action through a simple button (Download Now, Join Now, request a Trial), your results will positively change. A strong call-to-action can be perceived as an effective subconscious indication.
Measure & Optimize Your Performance Consistently
As I’ve mentioned earlier, email marketing revolves around testing, measuring, optimizing, and eventually scaling. You should definitely take advantage of several email marketing analytics tools that will let you know about your campaign’s open rates, click through rates (CTR), unsubscribe rates, complaint rates, and ultimately conversion rates.
When you have these metrics, nothing should stop you from carefully assessing the “mistakes” you’re doing. Use your intuition every now and then and don’t be afraid to make bold changes. You never know when just a simple, bold change will tremendously impact your ROI (return of investment).
Clean Your List Every Now and Then
Mark Michaels, Marketing Manager at Essay Geek, suggests:
“Treat your list like your house. In order to put things in order, you need to clean the rooms every now and then. Well, it works exactly the same with your email list. When you neglect it, everything will become a mess.“
Yet, your biggest problem won’t just revolve around paying more cash to your autoresponder service (because of your big list).
The primary issue that you’ll encounter is that you won’t be able to efficiently analyze and measure your list’s performance. As you’re getting more and more inactive subscribers, each of the statistics granted by your analytics will suffer alterations. Therefore, the best way to solve this problem is to use an email verification system.
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No one said it’s easy. If it would, everyone would be able to build “monster lists” that would generate tons of money. Email marketing is all about testing, optimizing, and scaling. But don’t you worry…with time and persistence, it’s hard to believe that you won’t succeed.Practice, practice, practice. Observe the results (feedback). If you like them, keep your strategies in place, improve your email marketing performance and boost sales and revenue. If you don’t, start optimizing!