Email marketing remains one of the most reliable channels to keep your customers and readers engaged. If you run an online business or a website, you must be aware of the fact that it costs way more to attract a new customer than to retain an existing one, therefore it makes perfect sense to put in extra effort to build long-lasting relationships. It will ultimately sustain growth and increase revenue.
On the other hand, when reality strikes in, you will understand that it is not an easy task to cultivate the kind of loyalty you want from your visitors or customers. As per our human nature, we naturally strive for more, which is when we come across a software like OptinMonster. Reading further, this OptinMonster Review will help you establish the facts and make the right decision.
OptinMonster Review: How to Boost Your Email List
Do you think a flashy bar that reads, “Subscribe to our Email List for Offers” will do justice to your efforts? It may, but only if you are planning to wait a very long time before you see any sort of response.
A cloud-based lead generation software like OptinMonster with WordPress plugin and display options can help you build email lists without the need for a developer in lesser time. It is a conversion optimization tool that also helps you increase sales as well as revenue, but how?
OptinMonster offers more than just a handful of features to help you get the consistency in your following. It is a complete solution that uses a visual editor to create multiple, captivating opt-in forms. After you have successfully created your dream template, you can connect that form to your email marketing service. However, the key is to be pro-active and result oriented, which is why OptinMonster also allows you to display the forms with detailed triggers and targeting techniques. You can also view google analytics and A/B test your chosen forms to find areas for improvement.
I’ve been using Cloudways since January 2016 for this blog. I happily recommend Cloudways to my readers because I am a proud customer.
Sounds interesting? But wait… That is not it – There is more to OptinMonster once you go into more detail!
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OptinMonster Features: A Powerful Lead Generation Software
Most people looking for lead generation are usually unaware of the real meaning of it. A lead is any person who has shown interest in your product or service in any way. Lead generation is the process of attracting strangers and then converting those prospects into customers. Job applications, coupons, blog posts and online content are some of the lead generators you will commonly come across. For example, calling a potential customer when he / she are just about to take their first bite may not be the ideal way to follow-up and know your customer preferences. However, as discussed above, one of the most common lead generators today are email lists.
OptinMonster lead generation software helps 70-90% of those visitors to come back again that may otherwise never return after a casual stroll. Here is what OptinMonster offers:
Different Campaign Types
Pop-ups are common and one of the most common reactions to pop-ups may be frustration or an uncomfortable vibe since it blocks the full view of a webpage. OptinMonster plugin masters the art of campaigning by offering not two or three, but eight different campaign types to suit your marketing strategy:
Light Box Popup
A targeted message can be best delivered using OptinMonster’s Light Box Popup that instantly grabs attentions and calls for a response. Light Box popups by OptinMonster are popular since the content in the background just fades away, providing a view that is still easy on the eyes. Add-ons like sounds and animations increase the effectiveness of conversions. Moreover, these popups can be based on your customers’ interests using the behavioral automation option that allows onsite follow-up, onsite and cookie re-targeting, page level targeting etc.
Full Screen Welcome Mat
OptinMonster’s Full Screen Welcome Mat has proven to increase conversions by 80%. A smooth and targeted call-to-action, which may include offers, is the best way to reduce frustration and increase the chances of conversion. Where traditional welcome mats open up a different page when clicked, OptinMonster values their users’ time, making responses easier and prompt. You can inform visitors of important changes to the website, new policies, environmental-friendly practices, social media profiles etc. Moreover, with Timed Display Control and Exit-Intent Technology, you can even display a final call-to-action before your visitors leave.
Slide-In Scroll Boxes
Where pop-ups do not sound ideal, OptinMonster offers the slide-in scroll box which is a polite to get the visitors to notice you. These appear at the right side of the webpage when visitors scroll all the way down. With OptinMonster’s Scroll Trigger, you can set the height where you want the slide to appear. Timing is important when persuading people, and to get the right response. You can use this to call for email subscription, collect feedback, encourage visitors to discover more from the website etc.
One of the highly noticeable campaigns includes the floating bar. It remains visible as soon as visitors enter the website, and attach to the bottom or top as they scroll up and down. Floating bars are one of the most effective campaigns to bring signups and subscriptions to websites, as well as announce time-sensitive offers, coupons etc.
Sometimes, a sense of urgency is what gives a better perspective and effectively conveys the message. This is why OptinMonster’s Countdown Timer helps you create intelligent campaigns that are focused on converting hesitant buyers. Urgency requires prompt action and this is where Countdown Timers make the difference. There are two different types:
- Static: Sets universal deadline for all visitors, alike.
- Dynamic: Helps create times that are customized to each visitor.
Sidebars are one of the first places visitors look for signup or newsletters and other information, therefore it makes perfect sense to make use of your sidebar effectively. OptinMonster’s sidebar turns every page into an opportunity. You can even create your own sidebar using OptinMonster’s Canvas Technology. OptinMonster WordPress is just an addition to the OptinMonster platform that offers uncountable options to create and run a streamlined website in minutes.
Your most engaged visitors can bring you the most business, therefore you would want to create an email list that is valuable. OptinMonster’s Inline forms specialize in increasing subscribers, especially in content-heavy websites. The Content Lock technology provides the opportunity to your readers to subscribe instantly.
Boosting your email list contacts is not an easy job, and you will not certainly get the numbers over a night. OptinMonster’s Content Lock can help boost subscribers and maximize lead generation. You can use the content that has been already published so you escape the hassle of working on new content every time. This way, you allow your customers a peek into what you offer, and invite them to sign up or subscribe for unlimited access.
How to create your first campaign with OptinMonster
In this video, you will learn how to create your first campaign with OptinMonster to build your email list, skyrocket your revenues, and boost your overall online marketing efforts.
OptinMonster Campaign Triggers
OptinMonster’s MonsterLinks™ 2-step Optin-technology turns your site into lead generating machine. Without the need for coding, visitors are asked to buy or subscribe whenever they click on a link or image. On the other hand, the InactivitySensor™ activates the Exit-Intent technology on mobile devices to convert the abandoning visitors. Furthermore, the Campaign Scheduling feature allows you to detect different time zones and cater to customers in their respective time zones, making campaigns more relevant.
You can even carry out targeted campaigns for specific pages, location, cookies and devices. OptinMonster offers a wide variety of targeted campaigning options with each campaign types that include:
- On Site Re-Targeting
- On Site Follow-Up Campaigns
- Page Level Targeting
- Cookie Retargeting
- Referrer Detection
- Geo-Location Targeting
- AdBlock Detection
- Device Based Targeting
OptinMonster also offers seamless integration through list segmentation, lead sharing, tracking receipts and dynamic text replacement. Customizing your marketing strategy results in greater lead generation, therefore reminding your visitors about your blog, products and services is what you need. However, before you decide on a strategy, you can use OptinMonster’s A/B Testing and conversion analytics tools to derive data driven decisions and be more confident when building lists. Real-time behavior automation can also help you tailor your call-to-action messages to display at the right time.
Who should use OptinMonster?
The answer is straightforward… “Anyone and Everyone who works Online”!
OptinMonster WordPress plugin along with dozens of other features, integration possibilities and non-technical interface allows easy application. Therefore, whether you own an online business or you are a regular blogger, OptinMonster is for you. Many SEO companies and professionals have also realized the potential of OptinMonster and recommend it to their clients. Here is more information, specific to your activity:
OptinMonster for Publishers
Being a publisher is not an easy task since you need to take care of the content as well as your marketing strategy to grab the attention you desire. OptinMonster with its variety of campaigns help you grow email lists rapidly. In addition, it also helps improve page views by directing visitors to your most popular webpages and keeping them engages.
First impression is the last, however, readers often get bored after following similar style of content. With OptinMonster, you can offer your visitors something unique every time through different campaigns and call-to-action creativity, surveys etc. Your marketing efforts should not go in vain, and OptinMonster delivers to your expectations by building a connection that encourages return.
OptinMonster for eCommerce
The fashion of online business has boomed to a new level of high from the last decade, and unless you stay on top of your game, you are likely to fall behind. OptinMonster helps reduce cart abandonment using the Exit-Intent technology. Offering them a discount coupon, free delivery or lower rates of subscription may prompt them to sign up or go ahead with the sale. Building email lists is always important no matter what type of business you run, however re-targeting offsite is important to keep your brand in customers’ mind.
OptinMonster for Agencies
OptinMonster is a powerful tool to run your business on. If you specialize in SEO tools and strategies, but have been struggling with lead generation lately, it is time to choose OptinMonster and deliver to your customers’ expectations. You can then solely focus on maximizing your income from each website visitor.
OptinMonster for B2B
Even businesses need assistance in this tech-powered era. Not every businesses can survive without assistance, and those who do still need a hefty amount to invest. OptinMonster offers the complete package required to assist other businesses in reaching their sales and profit targets. With the right combination of the features mentioned above, you can observe steep growth in your business.
How much does OptinMonster cost?
Since OptinMonster is a non-technical software, you do not need to pay any training or on-going support charges. The web application comes in four different variants, priced at:
- $9 per Month – BASIC Plan
- $29 per Month – PLUS Plan
- $39 per Month – PRO Plan
- $69 per Month – Growth Plan
The basic plan offers little to work on, however if you choose to go for the ‘Pro Plan’, it is unlikely that you will be disappointed.
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OptinMonster vs. the Competition
OptinMonster is not a new software, so you know that they are not experimenting. As a popular list building tool, OptinMonster improves your lead generation and conversion rate by 2x, which is why you will find it superior to its competition no matter where you look. Here are a few OptinMonster Reviews against its competitors:
OptinMonster vs Thrive Leads – Choose the Best!
Both work as lead generation tools and help you build your email list, but digging deep, you will find that OptinMonster is the right choice. Choosing an incompetent WordPress plugin can hold you back in the race for leads. OptinMonster WordPress plugin wins the competition since it is a complete app with its own WordPress site, therefore just logging into your OptinMonster account will put you on the track. On the other hand, Thrive Leads is just a plugin and you have to focus on getting a WordPress site first. Another factor in favor of OptinMonster is that it works with any kind of website, offering automatic cloud backup and management of multiple websites.
With plenty of unique, available and easily accessible templates, along with a focus on building a targeted email list, all while maximizing revenue and conversions, OptinMonster wins.
OptinMonster vs LeadPages: Is there a winner?
Here is a tough one. Both software have unique features to offer. While LeadPages allows multiple functions to be carried out seamlessly, OptinMonster offers a wide variety of lead capturing options. Both offer pre-built templates. OptinMonster wins this since it offers several unique and better looking choices while LeadPages leads with one basic template only. In favor of LeadPages, the drag and drop is a lifesaver when it comes to creativity since OptinMonster’s editor does not allow the movement of elements.
Overall, OptinMonster is an affordable choice, but if you are already using LeadPages, you may want to stick with it. If you are specifically looking to capture leads, OptinMonster is the winner, again!
OptinMonster vs Sumo: Fight to the Death
Yet another software that competes well but OptinMonster still takes the lead. Both apps integrate well with WordPress plugin and play, offer several optin forms and templates but OptinMonster makes it easier by adding a third view (Yes/No Form) to the dashboard while Sumo is only able to show the Success view and Subscribe form. OptinMonster also offers a variety of mobile-friendly templates and their display rules work to optimize your experience and grow your email list. Moreover, advance targeting through AdBlock detection, Tag Targeting, WordPress site plugin and on-site follow up campaigns offer greater flexibility and room for creativity. Furthermore, the InactivitySensor and other similar technology only adds to the value of OptinMonster.
Final Thoughts: Should you use OptinMonster on your site?
I say, why not! An OptinMonster account offers a plethora of options at a fraction of the price of its competitors, however price should not be the only reasons to arrive at a decision. OptinMonster has:
- A streamlined interface,
- A variety of opt in forms,
- Seamless integration with several email services,
- Unique triggering options,
- Detailed targeting options,
- In-dashboard google analytics
- Capabilities of multiple website management
Although it does not offer split test and a few other features, if you are solely focusing on generating leads and email optin, OptinMonster is the right choice and we have the above OptinMonster reviews and comparisons to prove it.
Make sure you make the right choice and choose a list building tool that suits your needs!