Any business faces an important mission of building and solidifying relations with clients. Do you want to make each of your customers feel special? Then consider an Email Marketing Automation tools.
One of the basic options is a memorable date email greetings:
- A year since first 1st purchase
- New Year and Christmas greetings
- Milestone purchases (5th, 10th)
Today you have to forget about impersonal emails. Email-marketing is a time-efficient tool that can help you turn occasional visitors into long-term loyal customers at a low price, generating additional orders as a result.
Personalised emails are a key to clients’ hearts
You will get a positive response from a customer once he can feel that email was designed personally for him.
Including customer’s first name, using purchase history, sending personal recommendations are only a few elements that your email should contain.
The hardest thing is to get client’s personal data. Unless you ask your customer to fill in his birthday information during online registration, you can email the him later requesting specified information.
Make sure you emphasize that you value the client very much. Let him/her know how grateful you are that out of all the deals in the market he/she has chosen yours.
Take time to explain your customer that you would like to know his birthday date to send him birthday greetings. Statistics shows that such emails have open-rate of 85%, while click-rate is 20%. So, minimum 1/5 of potential buyers are willing to specify personal data and continue communication with your company.
How can you use the information effectively?
The best possible thing you can do is to make a gift to your customer. It might be a discount coupon or promo prices of products that could interest him.
You should send an that email in advance — for instance, a month before the date. Later you can email a bonus reminder and an actual greeting card on the client’s birthday date. Email greetings open-rate is 84%, click-rate is 32%.
Annmarie Gianni, Skin Care Sales Executive clearly demonstrate efficiency of such special offers:
Email greetings and alternative product offers helped the company increase its sales by $586,000!
Here is an email which Artbeads.com sends to it’s customers for Happy B-Day:
They offer a gift Certificate for $5 as a birthday present.
There are never too many greetings or gifts. Therefore, make sure to send greetings on other days as well. There are many other reasons to let your customer feel special and appreciated.
Another idea is an email greeting a customer with his/her milestone purchase. This email informs the respondent about his/her loyalty gift.
Here is an example borrowed from MyBinding.com:
This email is sent to the customers after 1 year since first purchase was made. It contains a 15% discount for the next purchase.
So the aim of those email greetings is to increase customers loyalty to the online, to thank them for trust and to use special bonuses and selected gifts to motivate them to buy more and more frequently.
About the Author: In 2015, Kristina Pototska performed as a speaker at 100+ different events in Europe & Asia. During past 2 years, she has launched 50+ successful email campaigns for E-commerce websites. Currently, she is employed with TriggMine – an automated email marketing platform, tailored to the needs of e-commerce. The platform helps to drive website visitors to customers.
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