Lead generation is a marketing process where the leads are identified, gathered, and processed to become customers of a company’s product or services. Generating leads is vital for any business as it is the starting point of a person’s journey to become a satisfied customer.
There are a lot of lead generation services out there that are best suited for plumbing; roofing; heating, ventilating, and air conditioning (HVAC); and tree care businesses. Here are some tips on how you can help generate leads for your business using different techniques and methods.
1. Website Optimization
The primary thing for a business nowadays is to have its own website as part of the marketing strategy. However, building your companies’ website is not enough; the website must be optimized to generate leads and be included in the first page results. When in doubt how to optimize your site, you can hire services of sites like http://www.ippeileads.com/ that can help with your site’s optimization.
Also, customers that need plumbing, roofing, HVAC, and tree care services are somewhat limited in number. When the user in need of the service is searching for a service company on the Internet, then your business should be the first one that pops up. Optimizing your site can help you land on the first page of results. Here are tips to make that possible:
Right Keywords –
Be sure that your site must have the right keywords because search engines operate through these keywords. If you don’t have the right keywords in your website, then there’s a big chance that your website won’t be included on the first page of results, which is usually where the user settles.
Read: Top 7 Keyword Research Tools to Find Keywords That You Can Easily Rank
Mobile Friendly –
A lot of Internet users nowadays are using their mobile phones for browsing, and it would undoubtedly be a loss of customers if the website is not formatted for mobile use. If your site is mobile friendly, then you can generate more leads as you’ll likely get more exposure.
Blogs –
Writing about the services you offer or even topics related to your brand can help you boost your leads. If your site contains informational blogs, you’ll get more traffic. More traffic means more leads. You can use your blogs to give them valuable tips or how-tos, in which you can incorporate your services without being too obvious.
Read: How to Start a Blog – A step-by-step guide for beginners
Page Reviews –
Including a page for client reviews on your website can help your site to be verified by former clients. This will also help potential customers to trust your brand when they see high-rating reviews. Moreover, when you have page reviews, you’re letting your clients interact with other potential customers as they can guide them what’s best in your services.
2. Video Marketing
When you already have a website, post a video that demonstrates the services that your company offers. This is excellent for plumbing, roofing, HVAC, and tree care businesses because it’s a chance to demonstrate or showcase your staff’s expertise and abilities. Moreover, video marketing is popular as an Internet marketing lead generation nowadays as customers or clients are more likely to watch an explainer video or demo video.
Because not everyone can handle DIY plumbing, tree care, HVAC, and roofing works, a lot of customers will learn a lot from you. The viewer might be impressed by the demonstration, and there is a big chance they might avail of the companies’ services. Here are some tips for generating leads through a demo page:
Video Coverage –
It should cover all of the companies’ service offerings. It should also be informational and entertaining so that viewers will strike interest in the company. The length of the video should not be too long or too short; 10 to 20 minutes is a good length. Be sure it has all the information covered in the video.
Link Attachment –
The demo page must have a link that transports the viewers to the contact page. It’s where the company email and contact number can be found should they have inquiries and questions about the company’s services.
Call to Action –
aside from contact page being linked, have a call to action or CTA button. CTA can lead the way to make your customers avail of your services. If viewers watched your videos, then adding a CTA button can guide them to what you want them to do next.
3. Local Community Networking
Plumbing, roofing, HVAC, and tree care services are naturally a local business because customers would instead choose the ones within their area than hiring someone from hours away. This is especially so for emergency cases or repairs that need immediate attention. Use this opportunity to attract future clients on your local community by networking. When you network, you let people know your company exists.
What’s vital to have a successful networking is visibility. When people become familiar with your company as they often see you, you’ll probably be the first person they’ll think of when they need plumbing, roofing, HVAC, or tree care services.
Also, carrying business cards along with you can help you reach more leads and potential customers as you can immediately share your contact number with people interested in your company’s services. If you want to be visible around your local community to boost your lead generation for your business, try these tips:
- Meet business owners by joining the local Chamber of Commerce
- Sponsor sports teams such as soccer teams or small leagues
- Host an event by partnering with your local charity
- Be visible at local events or fairs by buying or renting out a booth or table
- Introduce yourself to business owners and homeowners by going door to door and give out pamphlets and flyers
4. Social Media Lead Generation
Social media has grown to be a part of most people’s daily lives. And it will be a marketing opportunity lost if your company fails to tap social media platforms as a means to market the services you offer. Because setting up a social media account is free, use it to your advantage.
You can post pieces of content on your accounts, but only display the ones relevant to your brand. For instance, instead of posting America’s Got Talent clips, post videos like DIY plumbing, roofing, and other home care services.
With written content, have a consistent tone to create a voice for your brand. If you want to be competitive and authoritative, avoid offensive, profane, and slang languages.
Read: Branding on Social Media – Fastest Path to Public Recognition
Also, what’s important is to post regularly, be it daily or weekly, as long as it keeps you visible. On the other hand, being inactive can make you lose your followers. Here are the reasons why your social media accounts can boost your lead generation:
Twitter –
It’s home to millions of users, and many of them could be potential customers for a service company. Twitter has lead generation cards that let a company gather leads without having to leave Twitter. The Users’ info, such as their email and twitter username, is put into the card and a simple click or tap to submit will make them a lead.
Facebook –
It’s arguably the largest social media site in terms of numbers of users, and it has been one of the most used ways for marketing for companies. It also offers Facebook Ads where the company or business can pay for ads where they can generate leads. Moreover, Facebook also has a feature that allows you to put a button on your Facebook page that leads directly to your website.
Conclusion
If you want your business to get more leads or potential customers, boosting your lead generation strategies is a must. If you know what lead generation services to use, you can largely expand the companies’ reach, thereby easily finding potential customers who need your services. Moreover, if you’re not into lead generation or it’s not your field, you can always hire companies that can provide lead generation services for your business. This way, you can focus more on enhancing the services of your business.
