You already know that wiki links are no-follow. Bloggers have diverse opinions about wiki links. So what are the benefits of these no-follows wiki links? In this post, I’m going to talk about the importance about wiki links. Before the topic, it’s critical to understand how search engines determine the value of a link.
Links are streets between pages and search engines analyze these links. They discover how pages are related to each other and in what ways. Backlinks help to increase ranking and traffic. But all backlinks do not help to increase ranking. Search engines determine the value of a link. They use link signal to determine it. There are several factors that used by search engines to determine the value of a link.
If you have more links from popular and important website, you will earn trust and authority with the search engines. Literally, Wikipedia has links from thousands of links from diverse sites. It means it is probably popular and important site.
Internet contains the massive amount of spam. No surprise, some estimate as much as 60% of the web’s pages are spam. A website that links to spam is likely spam itself. Earning links from highly trusted domains, can result in a significant boost to this scoring metric. Universities, government websites and non-profit organizations represent examples of high-trust domains.
Anchor text is one of the strongest signals the engines use in rankings. If dozens of links point to a page with the right keywords, that page has a very good probability of ranking well for the targeted phrase in that anchor text.
A website that links to spam is likely spam itself. Search engines can understand the “link neighborhood” your website exists in. So, when you build backlinks, be careful and get backlinks from highly trusted sites.
Additionally, there are few factors like social sharing, freshness etc. I will discuss about these factors that affect to link building in my next posts. So, let’s start with topic again.
Importance of Wiki Links
The more popular and important a website is, the more links from that website matter. A website like Wikipedia has literally 1000’s of diverse websites linking to it, which means it’s probably a popular and important site. Wikipedia has higher trust rank. To earn trust and authority with the engines, you’ll need the help of other link partners. The more popular, the better.
Now, you know the reason to importance of wiki links. You can get not only good search engine ranking but also good traffic.
Search engines consider some factors like global popularity, trust rank, anchor text, link neighborhood etc. to determine the value of a link. Wikipedia is an important and popular website with higher trust ranks. So, getting links from Wikipedia is important for your search engine ranking and traffic.
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