Boosting search engine rankings is something businesses should be concerned with if they were to exploit the Internet’s ability to enhance their business outcomes. For this post, the focus will be on the use of backlinks in search engine optimization (SEO). Learn about the importance of backlinks and the many ways they can be used to enhance ranking. Also, find out what a high quality backlink really means.
Does Backlinking Still Matter?
The answer is yes. Even after several changes in their algorithms, it can be said that backlinking still does matter for SEO. Google, in particular, continues to put weight on links. Backlinks are still one of the major Google ranking signals. Google comes up with a link score based on the quality scores of individual links and the number of links pointing to the site. In other words, backlinking matters and you need to make sure you cover both quality and quantity.
What Are High Quality Backlinks?
There is no fixed definition or description for what it means to be a high quality backlink. However, essentially, high quality backlinks are links from high authority websites that link to your site or page using your keywords or keyword phrase. These backlinks should also be on a website or web page that has content that is similar or related to your site or page. High quality backlinks ideally should also be able to send traffic to your site. Moreover, to be considered high quality, some pundits suggest that they should be in the content (not a link on the footer/header/sidebar) and should not be paid or reciprocal.
Here’s a summary of the expected qualities of high quality backlinks:
- Should be from a relevant source
- Should be from a high authority site
- Natural anchor text distribution using the keyword or keyword phrase you optimized your site/page for.
- Advisably linked within the content
- Preferably sends traffic
- Not paid or reciprocal
A high authority website, by the way, is a site that is trusted or well known for being a source of quality and original content. It is a site that has been in existence for a long time and has earned the reputation of offering quality content.
Generally, a high authority website is a site that enjoys high volumes of visitors or traffic. Also, It typically appears on the first few pages of search engine results.
Recommended Backlink Audit Tool: SEMrush
Most Effective Ways to Get High Quality Backlinks
So how do you obtain high quality backlinks? There are a number of ways and some of the most effective ones are listed below:
01. Producing quality content and promoting it.
Content is king even when it comes to backlinking. Without good content, you will rarely find an authority website to link to your site. You need to publish and promote quality content that is relevant to your target audience, useful, original, and interesting. Give potential sources of quality backlinks a reason to link to your site by offering useful and interesting content.
Not many realize that they can easily get quality links from their own social media accounts. Most social media sites are regarded as quality sites with good amounts of traffic. By adding your site’s link on your social media profile section, you instantly get a quality backlink.
03. Social bookmarking.
Just like social media sites, social bookmarking sites also enjoy good online reputation and link value. Use them to bookmark your site or certain pages of your site and get an easy quality backlink. If others find your bookmark interesting and useful, they may visit your page and even link to it on their blogs or social media.
04. Guest post writing.
Guest blogging or the writing of guest posts on other bloggers’ blogs is an effective way to get quality backlinks. With it, you get to negotiate an opportunity to write content for an authority site and add your link in the content. What’s great about guest blogging is that if you create a helpful and engaging post, the readers of the blog you are writing for may visit your site (as they click on the backlink) and help further promote it on their social media pages or through their blogs. Just be sure to thoughtfully insert your link in the guest post to convince readers to click on your link. Moreover, be sure you are creating a quality guest post, as low quality guest posting is deemed a violation of Google’s guidelines.
05. Putting videos on video sharing sites.
You can come up with interesting videos and post them on sites like YouTube, DailyMotion, Vimeo, and other video sharing sites. You can then add your link on the “info box” or “description box” of the video. While most links on these sites are “nofollow” links, they can still count as quality backlinks as they can still help bring in traffic and they provide indirect SEO benefits.
06. Infographic and document sharing.
There’s also the option to submit your multimedia content, infographic, and documents in sites specifically created to share these. Don’t forget to prominently add your link and make sure that what you are sharing is of use to others. Don’t waste your time with article directories as Google already devalued them.
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Note on Foreign Website Backlinks
It’s worth noting here that Google is averse to backlinks coming from foreign language websites. If you have backlinks from Indian, Chinese, or Russian websites, these can be considered suspicious. This may lead to undesirable consequences (penalties from Google). That’s why if you are going to write posts or if you have a section of your site intended for regional or local audiences that is bound to get links from local non-English sites, you may want to have these posts or the content in this section translated. You may need competent website localization for these.
Also check out these articles:
- The Foolproof Way to Market Your Brand Online – Here’s How
- Can Your Business Survive without a Sound Marketing Plan? Here’s Why Not!
- Developing a Content Marketing Strategy for Your Blog
- User Experience and Website Optimization for Social Media Marketers
The significance of backlinking in SEO is unlikely to disappear or be significantly diminished anytime soon. It is something useful not only for search engine crawlers but to human readers as well. It is also a way of grouping similarly themed sites together to make them easier to find online. Consider using the backlinking methods discussed above and experience a boost in your search engine rankings.
Day Translations, a human translation services company.
adarsh beck says
great post I have a question how many backlink safe for new blog I mean how much build backlink in single day
Raj Sharma says
Great post with informative content for all SEO’s. I also agree with that quality backlinks can help to boost website ranking in SERP. A high DA website link is far better than 100 low DA website link. I appreciate the way you explain this great topic fantastically in brief. Great sharing.
Thanks a lot for sharing a great information. your article and blogs great and nice organised, such giving a good topic with great knowledge information….
great post. . .
I learned a lot from this article,
I will try it on my blog, hopefully this way can increase my site traffic.
Startup Arena says
Fantastic post and so much to learn. It’s amazing really impressed me & its help me boost ranking in seo.
great job keep it up
Roger Lindemann says
Thanks for your sharing. I could not understand info-graphic & biographic Sharing.
Sunil Muraleedharan says
Very informative article. But you haven’t mentioned about comment back links. Did you omitted it intentionally. Do you think comment back links doesn’t hold any values?
Very informative article. Thank You!
Read it, like it.
Keep up the good work.
Mehedi Hasan says
Guest post is a very good way to Build high quality back-link.
We need to try to Guest posting for boost ranking.
Yes rightly concluded, “The Significance of backlinking in SEO is unlikely to disappear or be significantly diminished anytime soon.” Guest posting and gentle commenting is a very good way to get good and decent backlinks and help crawlers to get the complete information….
Well, thank you making all people aware of it..
Very useful Article For All Bloggers.great Job Keep it up
Very useful tips 🙂
Irfan Ramzan says
This is a nice post explaining a lot about how to boost ranking with high quality backlinks.
Mukesh thakur says
very usefull article for all bloggers . great job.keep it up.
Reji Stephenson says
Thanks for providing great information on the importance of creating high quality backlinks and also how to create them. Backlinks are very important for Search engine optimization to gain good organic traffic. Excellent post.
I would largely suggest guest posting. Guest posting is a updated seo backlink method. Apart from that i will also choose infographics and social media sharing. applause to the author for grouping all the techniques in one post.
This was a phenomenal piece of work. I have found that infographics can go easily go viral. This is something that I have to implement more. Also. thanks for reminding me to not neglect guest posts. I believe we tend to forget the old fashioned way in this SEO world.
Wow very informative and yes Guest posting is an important part of backlinks
Himanshu arora says
Very nice content and explained in a very precise manner
Thank you for sharing such a nice article as a reader it would help me in lot many ways.
Super information website link building, it is more useful information
thank you for sharing nice information
Himanshu arora says
Very nice content
Keep on writing the good articles
Keep on sharing your experience to your readers
These are some great tips about backlinking, I don’t know much about backlinking but after reading this I think I know how to do back linking.