Are you sure your content is effective enough? If the materials on your website don’t impress visitors, the increase in traffic will be miserable, not to mention the lead generation for which you use content marketing.
Although you’re writing texts for B2B and B2C resources (not novels), they still have to be done efficiently and creatively. Therefore, I believe the below tips will give you some idea on how to generate traffic and engage readers in the most effective way.
25+ Essential Tips for Content Marketing
Content marketing is one of the vital factor of SEO. Here are 25+ essential tips for content marketing you can use to create valuable content on your blog and kickstart your content marketing strategies.
You may also like: How to Write Awesome and SEO friendly Blog Posts (A Step by Step Guide)
General Advice for Writing Persuasive Web Content

- Use pronouns “you” and “I” — these simple words create an informal dialogue with your readers that they want to continue.
- Keep it simple. If you’re talking to novices, present the information as simple as you can. A sophisticated writing may require too much reading efforts, which may result in losing the lion’s share of readers.
- Go straight to the point — respect your readers and don’t write meaningless long intros.
- Use subheadings to increase the readability of your texts.
- Use catchy headlines that create a sense of importance and urgency, arouse curiosity and promise interesting content. It is no secret that attractive headlines encourage visitors to read the whole article.
- Adjust the length of the paragraphs to the 5–7 lines to keep reading comfortable.
- Use pictures – one image replaces a thousand words! Posts without pictures seem boring to the reader even before he/she begins to read. However, the pictures should be relevant – don’t put the images of cats just like that?; the Internet is already full of it.
- Specify the content of the article in the introduction so that after reading the introductory paragraph, the person can see the content of the material.
- Don’t be afraid to talk about yourself — let readers know your character and don’t be afraid to write humorously about your failures. Tell interesting stories to entertain readers.
- Highlight important information in bold, italics or underlining.
- Put the summary of the article in its conclusion to refresh the memory of visitors.
Read our step by step guide to affiliate marketing: How to Make Money With Affiliate Marketing
Essential Tips for B2B Content Marketing

Despite apparent similarity, content for B2B and B2C blogging is quite different. Here are some tips that will help you in writing extremely helpful posts about business:
- Publish only verified information if you want people to take you seriously. Figures are everything today, so use only reliable sources.
- Display your achievements either in the profile or posts when discussing issues to raise your credibility in the eyes of the readers and attract new subscribers.
- Publish posts with practical utility — after covering your article, the reader must clearly understand what he should do next. Make sure the posted material includes instructions, tips, and a call to action. It must be applicable! Insert videos and graphics, including charts and diagrams to facilitate the perception of information.
- Provide readers with additional sources and reference books at the end of the post. The value of content will increase significantly if you create a separate downloadable PDF file with a list of frequently asked questions.
- Display statistics in the title – most people click on headlines with numbers. Create result-oriented headers – subscribers tend to read the blogs in which they see practical use.
- Focus on universal content if you want your posts to remain actual. Try to write about something that won’t lose its relevance in 1–2 years or after the next update.
- Create unique and original content to get more reposts. It’s called word-of-mouth marketing. Of course, to maintain readers’ interest, you have to solve their problems, even if these issues are not directly connected to your theme/good/services.
- Regularly update your content to make your blog fresh, interesting and relevant. Try to make the next material at least as qualitative and useful as the previous one.
- Use infographics – B2B posts always go with some statistics.
Essential Tips for B2C Content Marketing
- Write emotionally — compared to a B2B audience, the readers of B2C have a dispersed attention focus. Therefore, shorter but more emotional posts are what you need. Use examples emotions – people are dependent on strong emotions so that funny and sentimental stories always get a greater response. Note: the easiest trick is to cause laughter, amazement, and delight. People usually read blogs during the holidays, so it is important not to overload them with negative information.
- Post popular content to constantly keep the attention of subscribers. Include pop culture into the content of your posts to get likes, reposts, and retweets in social media.
- Use Google Trends to find out the best time for publishing. However, if the article contains news, the faster you publish it, the better. By the way, in the B2C segment, the more articles you release, the better. You can even post several times a day. To hold the attention of a large audience, you need a lot of content.
- Try a variety of content, including podcasts, videos, and texts of various style to determine the preferences of your audience.
- Allow the readers to participate — 8 out of 10 of the most common reposts are quizzes or surveys. Come up with exclusive, entertaining questions.
Thrive Leads – Best List Building Plugin for WordPress – $67 (onetime payment).
Instead of Conclusion
Creating good content is only half the job – you should also promote it. But first, of course, you need to learn how to write high-quality, interesting materials.
Practice, hone your writing skills, and the result won’t keep itself waiting. After a few entertaining posts, your traffic will noticeably increase, and you will get feedback from readers.
If you’re looking to build an email list, I recommend Getresponse. It’s got a drag-and-drop email signup form builder, beautifully designed email templates, and it’s inexpensive. Try Getresponse today for free with my affiliate link.
If you are interested in receiving more articles, please subscribe us and do share this useful guide with your blogger friends.
content marketing is the backbone of website ranking and their tips are so unique and I am so thankful to you for sharing this information
It is actually a nice and useful piece of information. I am happy that you have simply shared this helpful info with us. Thanks
Thanks for the informative article. It was really helpful.
Great tips bro and it really help me in writing blogs. Keep up the good work
Content marketing is the backbone of the seo. And these tips are so unique and I am so thankful to you for sharing these points here.
Thank you so much for sharing this and I learned a lot. Kudos to this blog!
Thanks for this post. it’s such a more informative blog. thanks for sharing this article…
Thanks for this such a good article. I am beginner searching content writer to take the suggestion and i saw your post. it’s so helpful for me. thanks for sharing.
Awesome Idea you have given in your post about content writing. Its very helpful for me …keep continuing to update such a great idea
Thanks for this informative share. Lot of mine doubts are now cleared after reading your article. Keep sharing more stuffs related to Digital Marketing in future also. Thanks again. 🙂
Its nice blog its provide good information thank you so much
Hi,
i found your article very informative and helpful. i am a beginner in the field of blogging and i have been researching a lot about content writing strategies that can drive traffic to my blog. The methods shown by you were so informative and i will make sure to include these strategies while blogging. Thank you once again.
Glad to see your post on content marketing advice. really helpful for me. thanks for sharing.
Nice piece of information thank you very much… keep working.
Hi,
Great tips, I hope these tips will helped me a lot for writing useful article in my blog.
Thanks dude for sharing amazing articles with diagram.
Awesome information and tips.
Having this kind of point to start writing content is really helpful. big thanks to you.
Here are some essential content marketing tips that you should consider if you’re looking to boost your website conversion rates and thanks for the blog .
A very good article! but do you know how to create an interactive content? Yes you must be original and content should related.
Great article. Thanks for sharing it with us.
Good content, unseen, is the same as a great car without driving. Beautiful article, very enlightening, thank you.
Great article 🙂
All the crucial needs for a quality content you have explained. Thanks for this informative article.
I agree with you if you have good content it’s does not mean work is done .you have to promote it.but first you need to learn high quality contents. thanks for sharing such a great article.
great information for content write. i want to say that, must write the original content on website as well as off page. this is great tips to write the content for website. thank you.
Nice article, thank you for sharing this valuable tips, as usual!
Very well pointed, you provide real value to the readers.
Keep up the good work!
Actionable Tips. Thanks for sharing the informative post. Keep on updating.
Keep it simple – very good advice! But to be simple is so difficult!
Great tips, thanks for sharing. I hope these tips will help me a lot. Keep sharing amazing articles
The first and the foremost thing in content marketing is information. Content should be effective, simple, informative and user perspective.
Thanks for the great post!!
Really essential tips to try …
Thanks for sharing for this helpful article …
Thanks dude:)