One of the most significant ways to promote traffic to your website and boost your search engine ranking is to optimize your site. Search Engine Optimization is one of the most effective online marketing strategies that can help you take your site to the top of the search engine rankings.
If you want to boost your online presence, SEO can do the trick, however, you need to use a combination of the right tools and focus on your link building strategy in order to get the best results. “Back linking” is one of those techniques that you need to incorporate into your SEO strategy if you want your search engine ranking to skyrocket.
Backlinks are known to be the backbone of a powerful SEO campaign. Bloggers that are new to the world of blogging often hear the term “backlinks” and wonder what it means. A backlink is produced when a website links to your page. Each of these links is considered as “votes” for the legitimacy and credibility of your page and content. This in turn improves your search engine ranking and boosts the flow of traffic to your website.
As mentioned earlier, backlinks act as “votes” for your website from other webpages, which is crucial for the search engine mechanism that ranks websites depending upon their legitimacy. Search Engines like Google, Yahoo and Binge use these backlinks as a voting system to rank the website. Search engines perceive these votes as proof of the credibility and legitimacy of the website, which indicates that the content present on this site is valuable. Therefore, the more backlinks you have, the higher will be your search engine ranking.
Though the algorithm of search engines like Google has been changed multiple times in the past, calculating the number of backlinks to a site remains the number one ranking method. According to a recent study, Google considers backlinks as one of the key factors used for ranking websites.
You must, however, have quality backlinks to your site in order to be regarded as relevant. Thus, when a query is made that is relevant to your site, and you have several other websites with relevant content linking to your page for that specific keyword, Google will rank your website at the top of the search engine results. Therefore, it is not just the number of backlinks that matter; it is the quality of the links that are of significant importance.
The quality of your backlink is evaluated by the content present on those sites that are linking to your website. If the content present on those sites is irrelevant, those backlinks are disregarded. Hence the more relevant the content is, the better the quality of the backlink is.
For instance, if a website that has a blog containing recipes and kitchen hacks links to your website for the top kitchen utensils and equipment, then the search engine algorithm will rank it as relevant content. If, however, the link came from blogs related to medicines or cars, then the search engines would rank it as irrelevant, and the backlink would prove to be ineffective. Thus, the relevance of the content present on the site has a direct effect on the quality of the backlink. One high quality backlink can prove to be more effective than thousand low-quality ones.
Here are the 4 characteristics of powerful backlinks:
- These links must originate from well-trusted and reliable websites.
- The anchor text of the link must contain the targeted keyword.
- The website linking to your page must come from a similar niche.
- The link comes from a different domain that has never linked to your page before
It is recommended for websites to build the links naturally with time, instead of manipulating the links in an attempt to boost the ranking of the website in a short timespan.
In order to evaluate the effectiveness of your SEO campaign, it is important to measure your progress by calculating the number of backlinks you have. A Backlink checker is a tool that will help you analyze your backlinks and evaluate how effective or valuable they are for your website.
Wondering how to check how many backlinks I have or how to find links to a website? While there are several tools available online to help you check how many backlinks a website has, SEMrush is recognized as the best backlink checker present to date. It is known to be one of the most popular and powerful all-rounder tools to check backlinks of website and evaluate the effectiveness of your SEO campaigns. Woblogger readers can now up their SEO game by availing a 30-day trial of this outstanding SEO backlink checker and competitor research tool.
SEMrush offers numerous free tools that will help you in locating backlinks for any website, as well as tracking and finding competitor site links to boost your profile.
If you have been wondering how SEMrush makes it possible for you to check your website backlinks and find competitor backlinks, this guide will help you understand the entire workings that go into operating SEMrush.
SEMrush performs link audits to present you with an accurate analysis of all your backlinks, along with your competitor’s backlinks, in order to identify how well your website is performing on search engines. It allows you to conduct keyword research and check the keyword rankings. With SEMrush, you can gain access to the most profitable keywords chosen by your competitors and unveil outstanding link building opportunities to considerably boost your search engine rankings. This comprehensive guide will teach you how to check backlinks to your website and how to check how many backlinks a website has.
This free backlink checker and competitor backlink analysis tool allows the user to conduct a deep analysis of the links by:
- Evaluating the URL and domain of the incoming links
- Showing how reliable and well-trusted the domain is, along with its location.
- Viewing the anchor texts
- Seeing the URL of the linking page as well as the target page.
- Comparing the weight of the inbound links with that of the competitors’ domain
Going through this data will allow you to see the shortfalls in your link building strategy and take steps to improve its impact. It also allows you to find new referral sources for traffic and check competitor’s rankings.
Once you have logged into your SEMrush account, you will instantly gain access to your SEMrush dashboard. Locate the search box and type in your competitor’s domain name.
Once you’ve entered your domain name, you need to now click on the ‘domain analytics’, and then on ‘overview’. Now you will get a complete overview of your website, along with the traffic you’re encountering, profitable keywords, your competitors’ progress, profitable anchor texts, and the backlinks being used. Click on the ‘Backlinks’ option under the ‘Overview’ menu to gain access to all the links.
Users starting out with a free account of SEMrush will only be able to access a limited number of options including:
- Ten searches per day
- Ten results per search
- One project
- 10 keywords for tracking purposes
- Crawling of 100 pages per website.
Since only a limited number of results per search are available for the free account holders, you won’t be able to conduct an extensive research and your backlink report will be limited to a set number of results. Moreover, keyword tracking is limited to 10 keywords only, which is not enough to get a comprehensive analysis. The site audit tool allows you to crawl the pages of a particular domain name in order to gain a better understanding of the overall performance of the site. This tool can only crawl 100 pages of a website, which may not be sufficient.
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Woblogger readers can now avail a 30-day trial of this incredible website backlink checker and check site backlinks with ease.
SEMrush Pro account holders can have access to backlink reports that are free from any types of limitations. Hence, if you want to get a comprehensive and detailed analysis, you must opt for the pro account.
If you own a website and often find yourself questioning ‘how many backlinks does my website have” or “how to check competitors backlinks”, this step by step guide will help you generate a comprehensive backlink report.
Type in your competitor’s URL
Wondering how to find backlinks to a specific page? This is what you need to do! Locate the search box and enter the URL of your competitor. In order to avoid any typos, open up your competitor’s website in a separate tab and copy and paste the web address into the search bar. Now click on ‘Search”.
Click on the ‘Backlinks’ tab present under the ‘Domain Analytics’ menu
Here you will encounter the “Referring page URL” (the sites linking to your page) for each of your backlink.
This list can be exported using the .CSV format so that it is easier to review, allowing you to combine the results of all your competitors.
Sorting the results
Once you have access to the .csv file, you can now proceed onto classifying the results. This can be done in any manner that seems fit to you; however, the sorted data should provide you with a clear direction of how to proceed with your link building strategy. You may have to sort through a huge number of backlinks, so keep your specific strategy in mind when sorting the results.
You need to carry out extensive competitor research in order to find new link building opportunities. Visit each and every site to identify new linking opportunities.
View all types of links
SEMrush offers you a rare opportunity to view the links based on their format or type. It incorporates text links, form links, image links and frame links. Though text links are quite common, you must not over look other types of links.
SEMrush also allows you to locate the IP address of the referring domains in real time and offers numerous pie charts and graphs to display the information in an engaging manner – making it easier for you to understand.
If you have been wracking your brains out wondering “how many backlinks do I have” or “how can I check backlinks for my website”, this informative guide will allow you to understand how such tools work to produce your desired results.
Whether you need to check your backlinks or check your competitors backlinks, SEMrush users can easily have access to detailed and comprehensive backlink reports by following the above-mentioned steps. You can also generate a complete backlink report using the backlink audit tool offered by SEMrush. If you believe you have many backlinks to your website that may lead you to penalties, you can use this majestic SEO tool to eradicate those links or deny any responsibility for them. This way you can use this incredible tool to keep your link profile spotless.
SEMrush users can use the Search Console Integration to get a clear and comprehensive picture of their backlink profile. When you utilize the Search Console Integration option, SEMrush makes use of their own database that contains more than a billion domains to see which ones are linking to your domain. The integration between SEMrush and Google Search Console allows you to scan through a huge number of links. If you have an external backlink list in the .csv format, you can upload it into this incredible tool and merge the results.
SEMrush Backlink Audit tool features
- Find all your backlinks using the Search Console integration
- Discover and remove potentially dangerous backlinks
- Send toxic backlinks to the Google Disavow tool
- Keep your backlink profile clean with regular recrawls
Have a look at following video to find out just how powerful this tool is!
Over to you
If you want to maximize the flow of traffic to your website, you must make use of powerful, all-rounder tools such as SEMrush, which will help you track your link building strategy whilst boosting your SEO efforts in the long run!