Social media platforms give you the opportunity to analyze user demographics and align your e-commerce advertisements on that basis. Believe it when people say social media advertising can bring huge conversion rate to your business. It will bring to you consistent sales, even with a lower cost of customer acquisition (CAC).
Best Social Media Advertising Platforms
To make the best use of social media you need to find out the effective networking sites to achieve visibility and provide you the needed growth. Here are the 6 most popular types of social networks where you can invest your ad money.
Facebook has 2.4 billion monthly active users, according to the 2019 (1st Quarter) Statista survey. The users are from different parts of the world. A proper Facebook ad delivery can bring success to your business. You have to keep a note of the following
Link Clicks – Facebook recommends link click for maximum optimization of your ads to reach the target audience.
Landing Page Views – Landing page views as ad delivery option, is more beneficial for the branding. Users who click on the ads and spend some time (6 seconds or more), sums up as valid landing page views. The algorithms will then filter the preferred audiences and find the right ones who have a genuine interest in your ads.
Impressions for the Brand Campaign – Impressions are to build a brand image. This allows you to reach to the widest audience consistently so that they know that your brand has a valuable existence.
Daily Unique Reach – This is an option for you to choose, how often you want your target audience to view your ads.
You can use prospecting ads to build brand awareness, test new ads, and do not use the same ads for all audiences.
With more than 1 billion active users, Instagram follows next to occupy the second spot, as a potential social media advertising channel. It is a photo sharing type of social media platform. And that makes it more dominant among the youth. 80% of Instagram accounts follow a business on this platform. Facebook owns Instagram, and hence all ad revenues remain under the Facebook umbrella. Instagram is gaining a higher engagement rate than Facebook and Twitter. By the end of the year 2019, Facebook will depend on Instagram for its ad revenue growth.
Brands that can include visual marketing campaigns can benefit best out of Instagram. Products and services dealing with fashion, photography or beauty can gain profound benefits. Also, Instagram ads give a direct link to the landing page or product page to allow your audiences to connect instantly. For gaining most out of Instagram advertising, you need to find the reliability and relevance in your content. Your focus should be to get followers on Instagram as much as you can.
Twitter is a micro-blogging social media platform, with current monthly active users of 335 million. Holds its value as many brands still find exposure on it for their advertising campaigns. If you can do it correctly, without complicating your campaigns, you can find the right audience through this social media platform. People on twitter are more of a sober kind, who will trust your brand if you promote diligently and put up content that grabs the viewer’s attention. Your approach should have more focus on creating engaging advertisements which can lead to conversions. Use images which are relevant and compelling.
This is similar to Instagram and has 175 million monthly active users with 81% of the female user base. People surf this platform for creative products like home décor, wall art, DIY’s, recipes, fashion guide, etc. It is a considerable platform to collect information about possible purchases. Customers visit with an intention to find and buy products they like. As a result, the engagement rate is very high. Your ad should have a visually catchy content to attract your audience. Originality, novelty, will do the work for you! Think different to grab attention. Furthermore, keep up with the trend and check what your competitors are posting. If you know the tactics well, you can easily take advantage of even the minimum exposure to promote your brand and achieve marketing goals. You can hire learning design services to create a unique identity of your brand.
LinkedIn is more of a professional platform, especially used by B2B marketers. It has around 250 million monthly active users and 61% of them are 30-64 years of age. The users are mostly firms, looking to hire employees. Others use the platform to search for job opportunities and engage in conversations with prospects. If you are a B2B marketer, LinkedIn advertisements will work as a tool for prospecting lead and result in conversions. Since it has limited usage, you can target specific audiences. For example, you can target by company name, size, industry, job title, age, skills, and experience. Users prefer shorter ad content with more focus on professional challenges.
Snapchat is popular among the millennial. It is a photo and short video sharing app, with monthly active users of 301 million. It has a story format which eventually got popular on other platforms like Instagram. 41% of 18-34-year-olds in the U.S., use Snapchat to interact with friends. If your target audience falls under this age group, Snapchat is the right social media advertising platform for your brand. You need to run your social media campaigns here manually through automated software. It has options of sponsored filters and lenses which no other channel offers. Snapchat can be a creative way to connect with customers and expand the market.
Hence, social media allows every small and large business to promote their brand and run campaigns that can reach to the widest audience. Unlike other advertising channels, social media advertising takes lesser time comparatively, to yield an ROI. You will have to find out which one of these caters to your business needs the most.
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