Once your business blog is up and running, it essential that you partner it with an exceptional social media strategy across all platforms. One such medium, however, stands out from the rest in terms of hitting a certain target market and achieving a quick result.
Instagram holds all the cards when it comes to the impact of influencers on business, reaching out to hot new bloggers and driving traffic towards your website’s sales pages.
The Importance Of Blogging To Business
To begin with, it is essential to understand the importance of blogging to business. Blogging can inform and entertain an audience, but most importantly it can direct them to your sales and contact pages in order to increase profits and leads.
Blogging has a fantastic return on investment as it costs very little to set one up yet the results, when done correctly, can be outstanding. Pairing blogs with well-run social media channels is an excellent combination for driving traffic through your website and boosting SEO.
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Driving Traffic To Your Business Blog
There are a number of ways you can drive more traffic to your website, such as investing in link building through www.clickintelligence.co, which also offers solutions for digital marketing and public relations outreach. Simply put, the more traffic there is coming through to your website, the more leads you can create and sales you can theoretically make.
A blog that is engaging and worth coming back to – consider making blogs a series so that readers will want to read the next installment – will keep clicks coming and, if you have included internal links and buttons, direct those visitors to where you want them most.
Social Media
As mentioned, this traffic generating system should be paired with an exciting and entertaining social media strategy. A unified style should be agreed on across your channels, however, it is essential to have employees who are experts in each separate platform as what makes good content on Facebook does not necessarily translate onto Twitter, for example.
Social media can build brand trust and improve your company’s public image. Through the use of influencers and ‘new celebrities’, it can also result in serious monetary rewards.
Influencers
Especially popular with clothing brands but also relevant to motor companies, food and drink vendors, property developers and software programmers, Instagram influencers are increasingly important. Through advertising promotional products, these stars gain followers by showing off their brand-new swimsuit, sports car or protein shake.
Investing in Instagram influencers taps into an extremely modern market, but it is one that has historical groundings. Since the days when celebrity culture began, consumers have been copying celebrities’ style, dining where they eat and buying the cars they drive. Only recently, however, has this been so easy to do on a smaller scale.
Top Instagram Tips You Need To Act On
To get Instagram right, there are several top Instagram tips to follow:
- Your bio should be concise and reflect your business – it should also always contain a link to your business blog or website.
- Always register your business’s Instagram profile as a business account, as it provides you with free analytics tools.
- Use hashtags and account tags in order to spread your reach.
- Do not write captions that are too long or boring.
- Engage with your audience and run promotional campaigns or competitions.
You may also like to read:
- The 6 most effective types of social media advertising in 2020.
- 10 smart new strategies to build high quality backlinks.
- What is brand consistency (and why does it matter)?
- How to spy out your competitor’s backlink profile
