Instagram Stories was launched in August 2016 and (almost) two years later we can confidently say that it sure is here to stay. This Instagram feature lets you share fun, light-hearted content that is not essentially ‘perfect’. It lets brands build an immersive storytelling experience in 10 to 15 seconds and owing to its ephemeral nature, posting attention grabbing content that strikes a chord becomes imperative. What’s more, if you successfully create engaging content time and again, you get … [Read more...]
7 Ways to Promote Your E-commerce Product without Being Salesy
Today’s market is far beyond the times when marketing was all about the product or a specific brand. Trying to reach the customers just by letting everybody know how great your product is won’t get you anywhere, there are simply too many similar brands that offer same types of products and services with almost undetectable differences in price and quality. The growth of social media and the rising influence that the online community has over the market of today is forcing most business owners … [Read more...]
User Experience and Website Optimization for Social Media Marketers
Social media is not a tool for the technically proficient. It’s a platform that people of all educations and ages engage in. But in a marketing position it is important to be a technically proficient user of it. Many people believe that they can do social media marketing just because they know how to use social media. But they don’t know anything about how other people use social media or the internet in general. A better idea would be to examine other internet marketing tools and apply those … [Read more...]
Branding on Social Media – Fastest Path to Public Recognition
One of the main obstacles and concerns of every new entrepreneur when establishing their start-up is getting through to their audience. Believe it or not, nowadays, putting yourself and your brand “out there” is equally significant as having a good quality product or service. Think about it – regardless of how well you may be doing your job, it’s worth absolutely nothing unless there are people who see that and use your services. The most important and most unpredictable factor when establishing … [Read more...]
The Foolproof Way to Market Your Brand Online – Here’s How
"The Internet is becoming the town square for the global village of tomorrow." Quoted by the brilliant mind of the renowned Bill Gates. Grandiosely, this is an ideal wisdom for marketers to bolster confidence and magnify their impact in endorsing. It truly is safe to conclude that the internet today has indeed become a functional community, or perhaps a virtual society. To rise among all your thriving rivals, you must have a firm online existence. The better online authority your business has, … [Read more...]
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