If you’re pushing for your business website to perform better in the long run, you’re likely going to think of ways to make your website more appealing to your audience. However, just banking on “what you think” will appeal to your clients will not necessarily result in conversions. And even then, there’s no guarantee that the data you’re getting from your sales are good enough to be used for the improvement of your website. Call tracking can actually bridge this gap between your website and the other departments of your company, as call tracking literally can track calls and other data on your behalf. This article will explain just exactly how this works.
Perhaps a few numbers might be able to help in terms of understanding sales much better. For instance, did you know that 92% of customer interactions happen on the phone? When you talk to a person, only 14% of the communication involves with words. The 86% has a lot to do with the way you communicate yourself through tone of voice, nonverbal movement, smiles, and gestures. Unfortunately, 85% of potential clients find themselves dissatisfied with their experience over the phone. Therefore, it is very important to know and assess carefully the various elements that are in play during calls in order to bring your business forward.
Call Tracking and Long-Term Returns: How Do You Do This?
If you have a business website for your products and services, surely you want it to be attractive to get you leads, right? However, while improving your website can be done through researching best practices and observing how competition does theirs, it does help if you actually have a clear basis on what you’re supposed to be doing to improve your site. Call tracking can solve that problem for you. There are companies, such as Fone Dynamics, that can provide call tracking software to maximize the use of your website long term.
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Here are some of the ways call tracking can help your website:
Identify which marketing channels are working or not:
Call tracking gives you the option to assign unique telephone numbers to your specific marketing channels. This means that your billboard, radio, and television ads; website advertisements; marketing videos; and other forms of marketing material will be assigned a unique number that people can call so they can reach your sales team. This allows you to ensure to determine which channels are generating the calls and which channels may need work.
Obtain statistics related to your calls:
Call tracking can make it easier and more convenient for you to get accurate statistics related to your calls with customers. The call tracking system can generate useful data that you can use to improve your sales process, such as which campaigns the customer came from and what keywords they used to land on your website.
Identify which keywords are working for your business:
Keywords are extremely integral not just for search engine optimization (SEO) but also for your business’ branding in general. Knowing just which keywords will bring clients to your website allows you to use the same keywords and tags in your campaigns so that you can attract more customers. Such information can then make it easier for you to modify and change some aspects of your branding to make it more effective.
Integrate your data to tools you already have:
Call tracking allows you to integrate it into your existing analytics software, enabling you to obtain a comprehensive report on your processes. This also allows you to ensure that your statistics are accurate and relevant to your company’s needs. Imagine finally being able to put proper numbers and continuity to your sales process in order to know which to change and which to modify.
Determine which aspects of operations to adjust and improve:
Call tracking also allows you to get more accurate information on which aspects of your operations must be improved or adjusted for the betterment of your company. This is important, as sales comprise such a huge part of your operations that there’s a need to know just which parts of it are making your sales shine or not. Knowing what to adjust helps you make sure your company is always in a position of growth.
Uncover which elements in customer service are actually effective or not:
Customer service can be quite a tricky subject to tackle, especially when there are a ton of elements involved in the many systems of your business. However, the “record call” feature of the call tracking software can reveal how calls are happening and if there are things in your system’s manual or routine that you have to modify, change, or remove altogether.
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Verify whether customer satisfaction is met or not:
One of the most important elements of call tracking you can utilize for your business is to check whether or not your customers are satisfied with your product and service. The “record call” feature of the call tracking software allows you to hear for yourself the kinds of conversations that happen between your client and your staff and pinpoint which elements may turn off your customer and which can actually encourage them to participate and buy your product.
The Bottom Line: Call Tracking and Your Business Can Blend Well
When you want to push for improvements to help your website shine, you’re likely going to want to pursue new technologies to achieve this goal. With the above taken into consideration, call tracking can actually help your website, thanks to its capacity to provide a more accurate view of your sales process. This allows you to formulate better and more effective strategies when it comes to attracting the right audience and the right people to your website.