If you’re pushing to improve your website for conversions, it might put you in a bit of a bind. After all, “conversions” can be straightforward, but achieving it through your website can be done using a whole host of methods and means. In fact, you’re likely to deal with a lot of things, such as designs, landing pages, and content, all at the same time! If you find yourself a bit stuck in this conundrum, implementing search engine optimization (SEO) can greatly help your website, especially if you operate in a local area.
It may also help to know a few statistics in before proceeding. For instance, getting ranked in search engines – especially Google – is important when you take into account that Google alone takes 79% of all global traffic for desktop, with competition such as Yahoo, Baidu, and Bing only taking 19%. This means Google receives as many as 63,000 searches for every second of any given day. Moreover, 72% of consumers who do local searches are likely to visit stores within five (5) miles. In other words, you have a huge potential market.
Maximize Your Conversions: SEO Power Tips for Your Site
With the above in mind, it does help if you actually start improving your website elements to be suitable for conversions. This is much more important if you’re operating in local areas, as St. Louis SEO variables are quite different from, say, New York SEO variables. Knowing the difference between local and general SEO and what makes local SEO more attractive than general SEO can help you a decision. Here are some more powerful SEO tips to make a difference in your conversions in the long run.
Keep your branding in mind:
One of the most important aspects of building a conversion-driven website is to make sure it follows what branding you want for your company in the first place. Aside from being consistent with visual elements such as colors and logo, what “voice” and “personality” do you want your branding to have? Identifying these can make it easier for you to assess which elements you need to modify or emphasize for your website.
Be careful with the elements you want to add to your website:
Determine what elements you want to include in your site. For instance, if you want to make an informational website about your product, make sure your content – both written and graphic – are properly thought of. Assess the relevance of all elements you want to add, and remove elements you don’t need. Don’t add unnecessary elements that can add up to codes in your website, as this can make your site run slow.
Condense elements in your website to increase loading speed:
Compress elements in your website as much as possible, such as images, and don’t use a lot of CSS and Flash with your elements. Always remember that the faster your website loads, the more convenient it is for customers to view your website and appreciate your content. When you add something to your site, always check how it can affect the potential loading time of your website.
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Make sure your website is accessible across different gadgets:
This tip has been told countless times by other companies because it’s important for SEO success. When you make a website, make sure it is accessible across different devices, such as smartphones, tablets, and other variations of screens. Making your site available from any device will surely enhance user experience of the people who visit your site.
Leverage on keywords that you know can benefit your website and your niche:
When you create your website, make sure you use keywords that is related to your company and product. Use long-tail keywords as they are unique and specific and therefore hard to compete in. This allows you to draw more potential clients to your brand that will most likely convert.
The Takeaway: Getting Your Website Fit for SEO Benefits
If you want a website that’s fit for SEO, you’ve got to have specific goals for your business and make sure your plans and action steps match your branding. These ensures that you will be on the right track when it comes to building a conversion-driven site. Remember, it’s not just a matter of mixing and matching concepts and designs, but rather making sure your SEO efforts are geared towards reaching your business goals.