Email marketing is a cost-effective online marketing solution for businesses and you can cutback the cost of other forms of more costly advertising via TV, print or radio. But there’s such an abundance of companies that offer email marketing solutions. How can you determine which one is the best for you?
When searching for the best email marketing partner for your business, it mainly depends on what you need. For example, are you looking for elegant email templates, social media integration, contact management systems, ease of use with drag and drop functionality, or maybe just something simple for low to no cost?
List of Best Email Marketing Services
There are plenty of email marketing services/tools available, whatever your business needs may be. Here is a list of the top five email marketing services that money can buy.
Mailchimp, founded in 2001. It has 6 million users that collectively send over 10 billion emails through the service each month. One of the great things about MailChimp is that it can be used by small niche companies, like a mortician school, to huge Fortune 500 companies.
For startups, you can create a list of 2,000 contacts and send 12,000 emails absolutely free. More than 6 million people use MailChimp to design and send email marketing campaigns.
|Subscribers||Emails per month||Pricing|
|0 – 2,000||12,000||Free|
|0 – 500||Unlimited||$10|
|501 – 1,000||Unlimited||$15|
|1,001 – 1,500||Unlimited||$20|
|1,501 – 2,500||Unlimited||$25|
|2,501 – 3,000||Unlimited||$30|
|3,001 – 3,500||Unlimited||$35|
Omnisend is an eCommerce marketing automation platform that uses an omnichannel approach to help growing eCommerce stores improve their marketing efforts.
Its in-depth integration with eCommerce platforms means you can gather valuable data about your customers’ shopping behavior to use it for better personalization and segmentation.
Omnisend can help to replace the many small, separate apps you’re currently using, allowing you to enjoy everything in a single tool: different signup forms, landing pages, predefined marketing automation workflows, advanced visitors segmentation and even SMS marketing.
The pricing model is based on subscribers and functions. There is a free plan to send 15,000 emails. Standard plan starts from $10 per month. On PRO plan for $199 you will get even personal Accountant manager.
|Subscribers||Price per month|
|Up to 500||$10|
Aweber, an Email marketing service is best known for its versatile email marketing for bloggers. Top bloggers like John Chow, Shoemoney, Yaro Starak are tremendously making use of Email Marketing to promote their affiliate product and services using Aweber. Aweber was started specially for email marketing and to provide email newsletter.
AWber offers very useful features for just $1 for your first month. For that you receive an autoresponder, so you can send emails to different groups of your subscribers for different reasons (i.e., welcome and thank you emails, etc.). And after a month, your monthly fee increases to $19 (cost $19/monthly to send newsletter to 0 – 500 subscribers), which is a decent price for the services they offer.
Subscriber Pricing (subscriber fees charged monthly)
|Up to 500||$19|
|501 – 2,500||$29|
|2,501 – 5,000||$49|
|5,001 – 10,000||$69|
|10,001 – 25,000||$149|
At present, GetResponse is one of the best email marketing providers in the industry. They offer a very stylish, yet simple, interface which is straightforward and easy to use; boasting loads of features. GetResponse is free for 30 days, after which the lowest monthly rate is $15 per month. Considering the number of features, the price is appropriate.
They have more than 350,000 happy customers in 182 countries, engaging more than 1 billion subscribers a month.
Fluttermail makes email marketing affordable for all small businesses.
It can help online marketers or small business owners reach the marketing goals. The authors of this service claim that everyone can benefit from it even they are a web entrepreneur, an owner of high street stores or a gym business owner. Moreover, this service costs a lot less than other competitors. Especially, users do not need to download other tools to run the program because it is completely web-based and cloud-hosted on the fast and reliable network.
Besides, the authors also claim that it provides users with beautiful and ready-made templates. It also makes list building becomes easy. Users can put a subscribe box on their website, and new subscribers can join it 24/7. On the other hand, users can also send emails automatically to keep them interested. Using this service, the authors promise that users can also see who is reading their emails and clicking their links, split-test their sending to maximize results, etc.
|0 – 1,000||$17|
|1,001 – 2,500||$29|
|2,501 – 5,000||$45|
|5,001 – 10,000||$69|
|10,001 – 15,000||$99|
|15,001 – 25,000||$135|
|25,001 – 50,000||$225|
EngageBay are the new kids on the block but fast becoming the preferred email marketing service for many startups and small businesses out there. They offer a wide array of email marketing templates powered by a simple drag and drop interface. Moreover, the segmentation and targeting functionalities are great.
The ability to personalize your emails, rich formatting options and an easy option to track your campaign performance makes EngageBay a great option to go for.
But it’s the pricing that really stands out:
|Contacts||Pricing per month|
What we like about EngageBay: The amount of features it offers at a competitively low price point. Their flexible, customizable plans are good too. The user interface is simple and user-friendly and their support is commendable. It is a modern platform for small businesses that cannot afford higher-priced solutions.
What they should improve: Emails are branded so if you’d like to send emails without the EngageBay brand, you’d have to pay extra.
Who is this for: those who are looking for a powerful yet affordable tool to reach customers via different channels (emails, SMS, push notifications, etc.). Also, in case you are looking for a free tool, they offer a decent deal for $0 a month.
Have you any experience with these or other Email marketing services? Share your idea via comments.
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