If you have your own site and have not been able to see a surge in your search traffic, email signups, client rate, and leads, your bounce rate is high.
This means that the potential clients that visit your landing page bounce off instead of converting it by subscribing.
High bounce rate is a cause of concern and needs redressal. It translates to the fact that your site is not attracting the visitors as it should, resulting in poor conversion rate.
However, the good news is that there are some ways you can resort to for lowering your bouncing rate and increasing the conversions. Read on to find more about them.
1. Focus on the readability
It is imperative to ensure that your content is lucid enough for the readers to read it without much effort. Large paragraphs tend to take the interest away midway through the article for the readers.
Hence, you must lay focus on breaking the content into small paras in order to increase the readability and legibility.
Apart from these, it does the content a world of good in terms of attracting the readers if it includes thought-provoking facts and figures here and there.
An easy-to-read language and font, subheadings, bullet points, pie charts, and proper formatting shall also significantly increase your conversion rate.
2. Update your content regularly
It is one thing to create an article and post it and wholly another if you regularly update it with fresh developments.
Neil Patel suggests that no matter how attractive your content is, it shall not be able to influence the readers much if it lacks information on the up-to-date events. Hence, ensure you keep your content relevant and witness your bounce rate reducing rapidly.
As much important adding the recent developments is, including the right kind of content that can be easily implemented is also quite necessary for increasing the acceptability.
Generally, the bounce rate is lower in case of organic searches and higher when people are directed to a site from advertisements.
3. Rethink the idea of adding popups
Although including unnecessary pop-ups might seem tempting, you should avoid them. Readers find it quite irritating to come across such aberrations, which might eventually lead to their distraction and increase the bounce rate.
Besides, nobody likes distractions while one is fully into the article. Hence, make a conscious effort to not include pop-ups for the sake of enhancing the readability.
Adding pop-ups shall no doubt increase the number of people that subscribe to your website. Thus, you should ensure that even if you do intend to include them, they should be minimal.
However, the priority should be to earn the goodwill of the visitors and then venture into expanding the business.
4. Create an intriguing Call-to-action
A weak Call-to-action, i.e. CTA, can become a problem for you. You might think that once your title and the content resonates with the visitors, your job is done.
However, the fact of the matter is that a strong CTA is imperative over the other factors in order to reduce the exit rates drastically.
Since the idea is to attract the visitor to buy or at least ponder upon buying, this feature shall prove to be a boon for you.
CTA should be such that it should attract the user to click on the link and see what is there on the other side of it. Don’t forget to make the font of that text appealing. According to Optinmoster, you should make sure it is honest and not misleading, to prevent bad user exposure.
Besides, a free trial period for a small period of time should ideally be added as a part of your CTA.
This shall allow your visitors to have experience using your resources and then can become your regular customers in the future.
5. Add keywords that garner traffic
Another important requirement to bring about an increase in the conversion rate is to include the right keywords. This is due to the fact that content alone shall not get you enough traffic for your website to become a success.
You need to inculcate the popular keywords to gather the high-value customers for your business.
The addition of these keywords shall make the users spend much more time on your website. This shall translate to the reduction in bounce rate manifold and invigorate the conversion rate.
Captivating the audience will further make them share the content with others, thereby improving the number of your customers.
6. Pay attention to the right audience
Targeting can lead to higher bounce rates. Focusing on the wrong audience can prove to be detrimental for the traffic accumulation on your website.
Custom content is one way to find a connect with the audience. It bolsters the relationship with the customers and allows for the expansion of the business.
Another way to take care of the needs of the customers is to provide answers to all the questions your target audience might have.
Being unclear on the subject shall only cause the bounce rates to increase. Thus, always ensure that you make your content keeping in mind the right visitors.
7. Boost the speed of the page load
An average visitor shall not wait for more than 2-3 seconds your web page to open up. The opening time of more than 3 seconds shall induce them to go to your competitor’s site.
Hence, check and improve the loading speed to attract more activity of the customer on your website.
This shall help you quite a lot in generating more revenue and expanding the base of your business.
Some of the strategies to increase the speed include the removal of the query string from the static pages and optimizing the images.
In order to not let the visitors of your website face broken links and other errors on clicking on the links on your website, audit your site from time to time and ensure everything is in place.
Get in touch with a reliable support to fix broken links and build links if you don’t have enough hands internally.
It helps provide a desirable backlink with relevant and useful content that is similar to the content laid down in the dead link.
Increasing the conversion rate and lowering the bounce rate requires some steps. You can definitely rely on the ways mentioned here to find sure shot success in converting your visitors.