7 Highly Effective AdSense Tips to Increase Your Earnings

If you’re struggling to boost your Google AdSense earnings or want to start a site to make money through AdSense, this blog post is for you.

Google AdSense provides publishers and marketers with an incredible opportunity to make money from their digitally consumed content. It matches ads to your website based on your visitors and content. Advertisers who want to promote their products and services pay different prices for different ads, which means your AdSense income can vary.

As a website owner, you can enroll in the program to enable image, text, and video advertisements on your site. Google administers these advertisements and generates revenue on a per-impression or per-click basis. If you want to make money with AdSense and not sure how it works, here is what you need to know:

• Select the right ad type.
• Choose space on your site where you want ads to appear.
• Advertisers will bid for your space.
• Earn money when ads are seen or clicked on your site.
• Google will manage the billing process.

While most AdSense publishers are struggling to make $3 – $10 per day, others have already generated $30 and even $300 a day. How much are you earning per day?

AdSense not only enables you to monetize your website but also extends the reach of advertisers and provides them with one of the largest ad real estates.

The question is how to easily boost your earnings from AdSense. High-quality websites with valuable and relevant content are likely to maximize the value for advertisers. Without further ado, let’s get down to Google AdSense tips which will help you make more money with AdSense.

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AdSense Tips to Increase Your Earnings

Before you try to implement strategies to improve your AdSense income, analyze the overall health of your site. What kind of content does your website offer? What’s the right way to integrate ads into your site? How do advertisers like to appear on your site? Answering these questions will help you develop a successful AdSense strategy.                 

1. Create Valuable Content

When someone submits their site for Google AdSense approval, it is reviewed for quality assurance. If you want to generate a stable stream of income using AdSense, you must focus on creating high-quality content and not just the page-filler kind of content that delivers no value. Websites with spammy content are unlikely to get indexed and monetized.

In this Digital Age, content is everything whether you want to promote your brand or earn money through monetization. It is advisable to add successful publishers to your network to get some inspiration. You can consider working together with people who’re passionate about the same thing. Offering free content on something your audience is interested in is a good strategy to grow your business.

Most business models depend on a consistent supply of new content to drive new traffic and engage the existing ones. Regardless of your niche or what type of content you create, make sure to be consistent. This is the only way to keep driving new visitors to your site and growing your AdSense earnings. Lastly, don’t forget to optimize your content for search engines. The more optimized content you publish, the more traffic you’ll drive down the line. 

Encouraging your visitors to subscribe to your site is also a helpful tactic. The objective is to get more repetitive visitors to your site and increase AdSense cost-per-click (CPC).

2. Make Your Site Attractive

Do you think most of your website visitors don’t click on your AdSense ads and leave right after looking at just one page? If this is the case, you need to work on your site and make it more user-friendly and helpful.

Successful publishers understand how critical it is to have a sticky site where visitors like to spend time. To ensure sustainable AdSense revenue, make your website visitors dig deeper and deeper into your content. There are several ways to make your site more attractive to your audience.

Let’s imagine a scenario where someone visits your site for the first time. They might poke around your main pages or read a blog post. If that visitor likes your site, chances are they’ll check out the ads or sign up for your email list.

Your visitors expect ease of use and immediacy. Unnecessary obstacles can easily frustrate them and affect your AdSense CPC. Therefore, have clear navigation at the top of your site so that your visitors find what they need with great ease.

While you’re determined to create and publish good content on your site, make sure that every piece of content leads readers to more interesting pieces of content on your site. If a visitor doesn’t like the blog posts he landed upon, they might check out a link to another blog post.

It’s a good idea to categorize and make your popular posts easily findable. New visitors would be interested to find out why some blog posts on your site are so popular. Ultimately, the more times your pages are loaded, the more ads your traffic will see, leading to more AdSense earnings.

Read: Best 8 Google AdSense WordPress Themes

3. Adopt Ad Placement Best Practices 

AdSense optimization is a great strategy to produce more ad revenue. It wouldn’t be unfair to say that ad placement is more important than the ads themselves. So, when placing ads on your site, consider AdSense Program policies and user experience. To make things easier, consider the following tips:

• Don’t let your ads ruin the user experience.
• Keep your pages inviting and uncluttered.
• Place ads on highly focused areas. 
• Ads within the content is a good way to grab attention.
• Whitespace can be used to place long, vertical AdSense ads.
• Call your ads what they are.

When it comes to ad placement, put yourself in your visitors’ shoes. If your users are unable to find what they’re looking for or your site is too cluttered, nobody is going to visit ads on your site.

Google can automatically place ads on your site if you don’t want to waste your time placing or optimizing ads. 

No matter where you want to place AdSense ads on your site, don’t violate ad placement policies. For example, it’s not appropriate to make nearby content mimic ads formatting or aligning images with them.

Ad units should be labeled as “Sponsored links” or “Advertisement”. Some websites try to deceive their visitors by using misleading headings or labels. Since you want to make money with AdSense for years to come, it’s recommended not to take short cuts. Also, don’t place ads in locations where they might be confused with key elements on your site: download links, navigation, and menu.

If you’re still not sure where to place your Google AdSense ads, visit other popular sites that are similar to yours. Analyze them to see where they prefer to place advertisements. Once you have placed ads on your site, next comes the testing phase.

4. Use Multiple Ad Units

One of the highly effective Google AdSense tips to increase your revenue is to place more than one ad type on a page. Multiple ad units provide publishers with an opportunity to optimize their performance. You can use a mix of ad units, link units and search boxes on your pages. Don’t forget to gauge the impact of multiple ad units on your overall earnings.

Multiple ad units produce great results when your pages contain lots of readable text that drive users to scroll down the page. They are also effective on message board pages or forums.

One of the simplest ways to increase your AdSense revenue is to increase ad coverage on additional areas of your site. Place ads on content pages that previously don’t have any ads. Ideally, every page of your site should have some sort of AdSense whether it’s a link unit, ad unit, or search box or a mix of all of them. You just need to sort out where they will be most effective.

Make sure to observe adherence to AdSense rules regarding the maximum number of ads a web page can host. Currently, you’re not allowed to have more than 3 AdSense for link units, 3 content units, and 2 search units. Violating the rules can get your site banned.

5. Build Your Audience First

When should I start monetizing my blog? Many people ask this question but don’t find a satisfactory answer. It makes sense to expect something in return for the hard work you put into creating great content and optimizing your website. If you’re interested in monetizing your blog or website, build your audience first.

To accomplish this, you need to first determine who is your target audience. Setting up a WordPress website and publishing a couple of random blog posts don’t provide enough foundation that you need to kickstart your AdSense income. You need to develop your site into a popular platform before enabling advertisers to use some space on your site.

Once you identify your target audience, the next step is to build your community and win the trust of your readers. Start monetizing your site when you already have a considerable number of regular visitors and hundreds, if not thousands of unique visitors every day. 

It might be tempting to monetize your site right after launching. Monetizing your site too early can lead many bloggers to give up as they see no earnings. So, wait a while and focus on building your audience through amazing content and impeccable user experience. It’s not at all a good idea to load your site with ads before anyone knows about it.

Ask yourself these questions to determine whether or not you’re ready to be a successful AdSense publisher:

• How much traffic is your site receiving?
• Do you have a healthy number of subscribers?
• Have you defined your targeted audience and their needs?
• What monetization strategies will be ideal for you?

If your site is receiving 20 or 30 visitors per day, keep working to grow your audience. You can think about AdSense income when your site is getting at least 100+ visitors per day.

Search engines will be happy to rank your site higher in SERPs when your users are happy with your content and user experience. However, don’t forget to carry out keyword research and other SEO activities to get quality traffic on your site.

6. Optimize User Experience (UX)

Do you think you would be able to make money with AdSense if your site is slow or unresponsive? User experience is at the core of any online advertising campaign. Whether you run an online store or want to increase your revenue using AdSense, you need a site that meets the expectations of savvy users.

User experience and usability of a site refer to how easily a user can interact with your site. Here are some of the key elements that build a good user experience:

• Mobile compatibility.
• Accessibility.
• Well-thought-out information structure.
• Easy-to-scan content.
• Fast load times.
• Effective navigation.

If you think these things are irrelevant to your AdSense business, you need to rethink it. For example, if your site isn’t optimized for hand-held devices, you’re gonna lose traffic coming straight from those devices. Stats revealed that more than 50% of traffic on the internet is coming from mobile. So, make sure to make your site available for mobile users. Mobile compatibility is just one part of your site’s overall user experience.

The more difficult your site is to use, the higher the bounce rate will be, which eventually means decreased AdSense earnings. Therefore, create a website design that is highly usable and functional.

Factors like website speed, usability, mobile-compatibility, easy-to-read content, and navigation will play a decisive role in your success or failure. These are the foundations you need to build your business upon.

Read: Tips for Building a More User-Friendly Site

7. Track and Measure

The good thing about online advertising is that it enables you to keep track of everything. While AdSense is probably the easiest way to make money online, you can always make improvements and boost your Google AdSense earnings. The last tip on our chart is that you must measure your performance through real-time data.

Tracking AdSense performance provides valuable insights that you can use to make necessary changes to your approach. Some of the AdSense metrics you should be tracking include:

• Ads Viewed
• AdSense Click-Through-Rate (CTR)
• AdSense Cost-Per-Click (CPC)
• Ad Position
• AdSense Page Impression
• Ads Clicks
• Ad Units Viewed
• AdSense Revenue Per Visit

Link your AdSense account into Google Analytics to track everything from page views to the number of active users on your site. 

Performance tracking program like Google Analytics will help you identify areas which need improvements. If most of your site visitors aren’t noticing your ads, make sure to improve your ads’ style, size, and position. Make your ads more visible to bring about higher CPC.

A/B testing is another way to find out what’s working for you and what’s not. You can test different ad sizes and choose the one that performs the best. Likewise, you can split test two different ad colors to see which one performs better.

For a beginner, it might be a daunting process to track, test, and improve. Nevertheless, it’s worth taking the time to learn how to measure and improve your AdSense performance. This is how you find out flaws and explore new opportunities to excel at AdSense advertising.

Read: 3 Digital Branding Trends Businesses Should Adopt in 2020

Honorable Mentions

The AdSense tips we have discussed so far are highly effective when it comes to increasing your AdSense income in the long run. Let’s explore some more Google AdSense tips:

• Continue creating and promoting your content.
• Market your website.
• Use responsive ad units.
• Use text and image-based ads.
• Don’t make your site appear like it is created for AdSense.
• Place ads where your visitors can easily see them.
• Don’t hesitate to experiment.

Also, network with other bloggers and influencers who write about the topic of your website. Blog commenting and social networking are two simple ways to build quality relationships with influencers in your industry. If you write about gaming, for example, consider networking with popular gaming stars and thought leaders. They might end up mentioning your site in their content.

Final Words

AdSense should not be the only reason why your website exists. Your first goal should be to become a successful blogger, influencer, writer or whatever you’re passionate about before you consider AdSense a dependable source of income. Improve your content creation efforts and your website’s overall health and the rest will follow.