If you’re a local business, chances are you’re likely aware of the industry and niche you want to tap into and have decided your local area is the place to go for your particular business. If you’re one to tap into all potential resources in advance, it’s also very likely you’ve spent a bit of time researching about blogging and its potential benefits to your business. Below are the key tips on writing blogs for local business websites for search optimization.
But First, Statistics
Sometimes, it can be difficult to take matters of search optimization seriously because some people often mistake the idea of “optimization” as a matter of “just” using keywords and adding images. While it’s true that these are essential components in blog writing, there’s more to these than just the “act” of writing and adding images. Before fully understanding this, however, perhaps it’s safe to rely on some numbers first.
60-percent of all adults in the United States use mobile devices like smartphones and tablets to hunt for information concerning local products and services. As such, you’re likely to have an immediate audience to tap into should you make a blog about your local business.
More than 70 percent of small businesses have a website, and yours is likely in this list if you ever want to capitalize on the power of the internet and blogging to spread the word about your business.
To get potential customers within your community to avail of your goods and services, you should apply the above-listed tips on how to write blogs for your business website that are optimized for local searches – preferably with the help of agencies like the top SEO agency in Augusta, Georgia.
Given the numbers above, while you may have potential customers to tap into, you should remember that other businesses have websites as well. Regardless if you’re starting or not, always remember that competition is tough no matter the industry, and this is especially more so if you’re in a local-based niche. Regardless if you have a competitor or not, you have to build your website – and in turn your blogging – as though you’re fighting the entire world. Here are some tips that can be of use:
Become A Specialist in Your Area
Remember, when it comes to local business websites, you have to show the world that you specialize in your particular area of choice. As such, not only do your articles have to show a particular leaning towards your industry, it has to be the perspective of that industry with respect to your area of choice.
- Try to make sure you take note of locations of interest and areas within your local region that can be beneficial to readers. It has to be relatable, and you should therefore utilize areas your readers may associate themselves with. Is your product or service available in a particular area? Is your service best utilized if you live in a particular kind of environment, such as in a specific area? Special mentions to these areas can be attractive to those living there.
- Make sure you use local slang properly and within context. While it is true that language is extremely important in search engine optimization, using them the right way in the context of your area can greatly boost optimization. Try to recall if there are certain slang used in your area and try mentioning these every now and then. It wouldn’t hurt adding a footer that explains what these slangs mean. These add a particular “twang” that can make your local business stand out.
- Write with perspective. Aside from writing with the niche and the local language in mind, try writing with respect to the culture and environment of the area. What’s the local news about, and can you relate it to your pieces? Can you relate the industry with traditions in the area? You can increase brand awareness the more you can relate to the area in question.
Establish Dominance by Regularity, Research
A common mistake that some local businesses make with their websites is that they’d only sporadically post blog entries and still hope that potential customers would head over to their direction. You can prevent that same mistake from happening to your business website by setting up a blog posting schedule where you’re supposed to come up with content on a regular basis.
- Content is still king, and always remember to make sure content stays relevant and timely. It’s not enough that content is appropriate to your location, it must be appropriate to the context of the niche as well. Don’t neglect forming a content plan and content calendar to follow in order to make sure your content stays relevant to your audience.
- Make sure your content is related with one another. If you’re planning on setting up social media network accounts and other forms of marketing campaigns, try to make sure everything is integrated and blended with one another. Your blog posts shouldn’t stand alone away from your posts, but rather they should work together. Lead one to the other, or to one another.
- Regularly update content, even previous blogs. In content marketing, it’s important to make sure you show search engines that you work hard to update your content. If new information about something pops up, don’t hesitate to update and re-publish a piece you’ve already made.
Make Sure Everything Works Out Fine
Finally, after making sure everything in the above is at least being observed, always remember that the website itself should be working to your favor. Make sure the site is equipped to handle the kind of blog and information you want to write about, as while your content might potentially be top-notch, not having the right equipment to release it to the public can be used against you.
- Try to check the loading speed of your website as a whole. How is it whenever you upload content, with or without images, or even with video? It has to be fast or at least reasonably fast in order to potentially increase ranking with search engines.
- How is your website when it comes to mobile viewing? Try to make sure your website is viewable on mobile devices, given that a lot of readers nowadays actually look towards mobile reading as a source of entertainment.
- How is the navigation of your website? Try to make sure your website is built for easy navigation, and that readers won’t be lost while reading your piece. This also gives them the opportunity to explore the website without being overwhelmed with its entire layout.
Regardless if you’re a business owner of a blog writer, writing for local business websites is an entire challenge of its own. As seen above, you’re likely to encounter different variations of hurdles you may have read about blog writing in general. Knowing how to deal with these hurdles and applying the specialized tips above in order to ensure your blog writing is a definite plus to your local business website’s numbers.
About the author: Mark Jacobs is a marketing-savvy writer contributing for Georgia SEO Explosion, and loves to explore digital marketing pieces. His passion for studying unique and creative ideas in the realm of digital marketing has allowed him to have a unique voice in his pieces.