What Kind of Content Should Bloggers Share During Coronavirus?

For many bloggers, lockdown measures during the coronavirus pandemic have been an opportunity to focus on content creation and audience building. To get the most out of the pandemic, What kind of content should bloggers share during Coronavirus?

Just because you have more time to focus on your passion project doesn’t mean you can write whatever you feel like though. There are certain considerations you need to make to ensure you’re delivering appropriate content for your audience.

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What Readers Want During Coronavirus: Content Ideas for Every Niche

So, What kind of content should bloggers share during Coronavirus?

If you’re a blogger concerned about whether or not your content if appropriate, or looking for article ideas during this unprecedented time, here is a guide to what you should and shouldn’t be featuring on your blog.

Personal

The chances are, as coronavirus took hold of so many countries around the world, your chosen areas of expertise or favoured topic came to a standstill.

Whether you write about fashion, sport, or the arts, it’s likely you’re running out of content that feels new and relevant. If things haven’t come to a standstill, that still makes covering them a little bit difficult as things are likely not running as smoothly as they used to. Everything just became a little more complicated to write about.

One way that bloggers have gotten around this issue is by making their content a little bit more personal. Blogging has long been an opportunity for people to share their passions and entwine themselves in the worlds they’re fascinated with, and coronavirus presents bloggers with scope to expand on this.

This is a chance to let your personality shine through your content and open your personal world up to your audience. With everyone in lockdown, audiences are becoming more curious about how their favorite bloggers, influencers, and celebrities are dealing with the current circumstances. This allows people to relate to them and seek guidance as to how to thrive and make the best use of their time.

Of course, you should set your own limits as to how personal your content gets. If you would rather not feature your family, don’t feel pressured to. However, making your content more personal can help build a stronger connection between you and your audience and make your overall brand significantly more relatable.

Community Conscious

A huge positive of the coronavirus pandemic has been the unity communities have shown, often looking out for one another and helping more vulnerable people get through the lockdown. During this period, you can do your bit by making your blog community conscious and a centre for advice on your expert topic.

You can use your daily updates to keep people up to date on news relating to the topics they come to you for. For example, if you run a parenting advice blog, it would be brilliant for your audience to know about free resources they can use while home-schooling their kids under lockdown.

Likewise, if your blog is focused on the eCommerce industry, it would be beneficial to write short updates on industry news, such as platforms like Shopify offering small businesses in some regions cash loans to help them survive during this crisis. You need to be a source of information for people concerned about their businesses, livelihood, and passions during this difficult time.

Away from being simply informative, you can use your blog to tell stories about your sector and community. Tales of people coming together and helping each other out from within the industry can be a ray of sunshine for concerned individuals, even inspiring others to do good and help people prepare for when lockdown measures are lifted. Your blog can be a way of connecting people not just within your existing community but around the fringes of it who may need help and advice.

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Advice

In this difficult time, everyone is looking for answers to questions that may not have one. Rather than relaying this lack of information, your blog can be a tangible source of advice, not just for your specialist topic, but in general.

This doesn’t mean you should start acting like an expert on a topic you know nothing about, such as medical or financial issues, but rather share personal advice on how you’re staying healthy and happy. This ties in nicely with your personal content, which can be used as a basis for advice as to how to keep yourself occupied.

Your blog can also be a point for relaying information to your audience that they may have otherwise missed. This can turn your blog into an important voice that amplifies both government advice and measures, and more community-centric topics. This is not content stealing but making sure everyone is aware of the advice they should be following.

Be Wary of…

Now that we’re covered the content you should be looking to share, here are some topics and types of content you should avoid.

Content that may trigger

As we all know, these are challenging times that are heightening a lot of delicate issues and concerns for people. You need to make sure your blog is not a place that triggers any unwanted thoughts or emotions. You do have a responsibility to look out for your audience and make sure your content is informative and entertaining but never upsetting.

Spreading misinformation

Misinformation is spreading like wildfire as everyone struggles to understand the specifics of COVID-19 and what advice they should and shouldn’t be following to protect themselves and their loved ones.

Make sure your blog doesn’t become part of the misinformation machine. You owe it to yourself as a content creator and your audience who trust you to double-check your sources and post content you can verify. Don’t spread rumours. It’s important we all play our part.

Encouraging poor behaviour

There are a lot of people who think the current crisis and lockdown measures give them license to behave poorly and mistreat themselves. While this is a frustrating time and unhealthy habits can emerge, you shouldn’t encourage that through your content.

Instead of feeding into negativity, your content should look to motivate and make your audience feel more comfortable with the situation. Don’t do this to the point of irritation, but make sure to encourage politeness and positivity wherever you can.

Content Marketing Strategy During the Coronavirus: Final Thoughts

Covid-19 pandemic have been an opportunity to focus on growing your blog. What kind of content should bloggers share during Coronavirus?

Blogging can be a great escape from the pressures and dread of these difficult times, so if you’re inspired continue to create great content your audience will love. But now more than ever it is important to be conscious of your position of power as a blogger and thought leader, making sure you write and publish responsibly.

Here are some resources to check out:

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We hope you enjoy our article on what kind of content should bloggers share during Coronavirus pandemic. Stay healthy and safe.