The very first thing that almost every new blogger ask is “how to monetize a blog?” If you’re ready to put some serious efforts, you can easily get worthwhile results. This post contains 4 tried and tested ways to monetize your blog – the right way!
When most people think about making money online, their minds immediately go to eCommerce websites. But, before eCommerce became the gargantuan industry it is today, blogs were a much more common way of making money online.
Monetize Your Blog With These Tried And Tested Tactics
Making money from a blog isn’t quite as easy as it once was, but there are still numerous monetization opportunities available. Below are some tried and tested methods for monetizing a blog that are known to work.
Affiliate Marketing
Affiliate marketing is another popular monetisation method in 2020. Under an affiliate marketing arrangement, you provide links to other businesses products and services on your blog. Every time one of your readers clicks on a link and goes on to make a purchase with the affiliate business, you receive a cut of the profits. These referral links can turn into a very lucrative source of passive income.
Advertising
The simplest way of monetizing any blog or website is to sell advertising space. As long as you have enough traffic coming to your blog each day, you can make a fortune from placing other people’s ads on your website.
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It is essential that you only work with reputable advertising partners. Google is generally the most reliable choice, and you can depend on them to root out any malicious actors on their ad network. Advertising fraud is a severe issue; many fraudsters target naive bloggers who don’t know any better. If an offer looks too good to be true, consider the possibility that it is a scam.
Email Marketing
Email marketing is a greatly underappreciated monetisation option for blogs. As well as marketing your brand, products, and services via email, you can also take advantage of a large email subscriber list to sell advertising within your emails. There are numerous direct and indirect ways f monetising your email marketing.
If you want to make money from email marketing, you are going to need a healthy subscriber list. Without a list of people to send your marketing to, you won’t have an audience to market to. Ideally, you want to continually generate new email addresses to add to your subscriber list. To do this, you will need a conversion rate optimisation strategy.
Conversion rate optimization refers to the techniques you use to induce users into taking a specific action or actions. This action can be anything from purchasing a product to subscribing to your email list. The most reliable way of optimizing your conversion rates is to hire a CRO agency like Sculpt CRO Agency Leeds to handle your CRO strategy for you.
Guest Posting
Allowing people to guest post SEO content to your blog is a relatively easy way of making money. Of course, if you allow low-effort content to dilute your blog, monetisation will become harder, not easier. You will need to enforce reasonable standards for any guest posts you accept.
Bonus Tip: Google AdSense
If you have a considerable amount of organic traffic, one of the best and most common ways to monetize your blog is Google AdSense. AdSense is a publishing platform owned by Google. You can easily integrate AdSense ads into you blog. With AdSense you can get paid by impressions, number of clicks, leads and conversions.
We have already published an in-depth guide Google AdSense. Check it for more details.
Final Thoughts
As long as you can build and sustain an audience, you can monetize your blog and make money from your blog. The methods we have outlined above are just some of the options open to you. The only limit is your own entrepreneurship.
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