What is local SEO & why local SEO is important to help your company appear consistently in search results for various types of searches from users in your area. Here’s how to make local search work for you.
Wonder why your local business have less customer traffic as compared to others? Fed up with less prominence among customers? Well, then it is high time for you to increase your business’s online presence and visibility.
Heard of local search engine optimization (SEO) strategies? Local SEO is a branch in digital marketing that focuses on optimizing your business’s website to appear in local search results. And local SEO is not simply about local mom and pop stores. Rather, any business can practically take advantage of local SEO.
But have you ever thought that why local SEO is so important for your business? Because majority of people now conduct search on either their mobile phones or tablet before going to a local physical store. And to your surprise! These searches actually lead to sales.
But the trend is not over yet! It is anticipated that over the next few years local SEO will be even more impactful and advantageous for the businesses. Here is a list of some of the major reasons that will make local SEO important in 2023.
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Love of Google
Yes, since a few years Google has shown special interest in newer and smaller companies. Thought most of the ranking is related with a brand’s authority and history but Google has taken interest in giving what people want. Also, Google enables small-business owners who have limited access to resources to break new grounds.
Do you know that Google also has a long history of introducing new tools such as Webmaster Tools and Analytics to the business owners with an aim to increase their online visibility? And yes, as Google grows more and users’ demand for more individualized results increase in the future, the importance of local SEO is sure to increase.
Google’s Local 3-Pack
Well, it is the local SEO that will enable your business to appear in Google’s local 3-Pack. This method displays the top three results for search results. With this, it becomes easier for the mobile users to navigate nearby service by showing their business hours and direction links.
Try searching for any business and you will get only three top results in the local area. And to your surprise! Majority of users do not then opt for more search results. Rather they prefer to see only the top three results. Getting that spot in the search results would definitely drive a huge customer traffic. And local SEO would help you take your business there!
Rise in mobile searches
Yes! The percentage of online searches that are performed on mobile phones have witnessed a significant growth. And you won’t believe that majority of mobile searches are performed only while on the go. As a result, proximity-based searches are becoming more and more popular.
In future, it is likely that local searches will be based on hyper-specific locations instead of only neighborhood or regional basis. The mobile devices will enable to drive more relevant information geographically and remove barriers between physical and digital world.
Increasing competition
It is a no hidden fact that competition is fast increasing with business owners trying to find small target niches in order to achieve visibility. Amidst this, getting spot in search results and gaining customer traffic would increase potential revenue.
Here, local SEO would help you to rank your business at the top of a search result as compared to other organic results that appear later down the page. People want their answers within a flash of a second. And local SEO will help you in this.
Long-term gains
In future, traffic to search engines is going to increase. Apart from appearing first in the search, local SEO also helps your business to appear for ‘near me’ and ‘open now’ searches. You should also know that consumers don’t often become loyal customers all of a sudden; rather; it happens through multiple encounters.
And the informative blog posts you keep on publishing as a part of SEO strategy make way for a trust-building and familiar encounters with the customers. Don’t you think customers when searching for nearby businesses then they will reach out to those whom they have seen quite a few times during web surfing? Yes, they would! So, local SEO is not a short term rather a long-term gain for your business.
Final words
Now, that you are aware of the importance of local SEO for your business in 2023 then you need to know some of the important local SEO tactics for 2023. You can implement these to get the best results for your business in future.
We hope you enjoy our article on why local SEO is important to help your company appear consistently in search results for various types of searches from users in your area.
