Why optimizing your website for mobile users is important? With Google’s announcement of impending mobile-first indexing for its search engine, it’s never been so important to ensure your site is optimized for mobile users.
This might sound daunting; however, you don’t necessarily have to start from scratch and create a brand-new website. There are steps to take for optimizing your website for mobile users.
Read on to find out more.
What does it mean for my website to be mobile-optimized?
Simply put, a website that is optimized for mobile users is one that will adjust automatically to make sure people accessing it from a mobile device experience it in a way that is customized for that screen. It should load quickly, and the content should change to fit the smaller size of the screen. Font and button size might also need to increase, and the webpages should be easy to scan and scroll through. There may also be fewer images, and an emphasis on functionality to ensure people can get what they need from the site wherever they are and whatever they’re doing.
Why is it important for my website to be mobile-optimized?
There are many grounds for you to ensure your website is optimized for mobile users. Firstly, it has big advantages for SEO and your site’s ranking on Google. Instead of traditional desktop search indexing, Google intends to move to using mobile versions of websites to generate their rankings. This makes vital that the mobile version of your company’s site is as good as it can be. For many businesses, it’s now a key part of their SEO SaaS plans to ensure that the speed, content and linking on the mobile version of their webpages are perfect.
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The second key reason is that internet use is shifting dramatically from desktop to mobile. It’s estimated that over half of all web traffic worldwide is now on mobile devices, and the trend is predicted to continue. Plus, outside of work, smartphone and tablet use dominates time spent online.
This means that if your website cannot be viewed comfortably on a cellphone, you could be halving your potential audience straight away. People simply don’t have the patience to struggle with frustrating web design on the move – especially if your rivals are doing it better.
How can I make my website mobile-optimized?
So now that you understand the importance of having a website that is optimized for mobile users, how can you put that into practice? Here are some tips to get you started:
- Break long chunks of text up into smaller paragraphs for ease of reading on a small screen
- Compress images to make them quicker to load
- Ensure your webpage design is responsive, so it changes to fit the size of the screen it’s loaded on
- Ensure videos are compatible with mobile devices
- Use Accelerated Mobile Pages to create webpages that load quickly on mobile devices, to prevent users from leaving your site before they’ve even seen it
Are you loosing mobile users and google rankings?
As we shown in this post, optimizing your current website is crucial because of several factors. Also, Google has implemented mobile first indexing. Your site should load as fast as possible. That’s why you need to optimize your site for mobile users. This will help you not only increase google rankings but also user experience and sales.
What are the tips and strategies that you using to optimize your website or personal blog? Share your thoughts and ideas with Woblogger readers via comments. Also, feel free to share this article your colleagues.