An SEO Audit is the best way to boost your website search traffic. It is the process to evaluate its responsiveness. This 12-step guide on SEO Audit will teach you how to conduct a SEO audit and best optimization tips.
SEO Audit is devised for extracting important information regarding your website’s performance on the results page when searched. It adds value and provides insightful details to help to optimize the website.
The Importance of SEO Audit
Performing a good Search Engine Optimization or SEO is very important because of various reasons. The main aim of the audit is to optimize your website to achieve higher ranks in the search engine results. It helps you to keep the website updated with all the latest developments that are required to increase visibility and the right traffic. SEO audit is also important for you to reach out to the right audience and SEO Audit helps you in that. It enhances your website in many ways. You can identify and find out the problematic areas that need to be improved and create a plan of action to make them correct accordingly.
Factors to Evaluate before Conducting SEO Audit
You need to plan out your SEO Audit action plan according to your priorities. Before conducting the Search Engine Optimization Audit, you need to analyze and understand certain factors to critically evaluate how you can boost the traffic of your website to reach out to your audience. Some of the factors that need to be evaluated before you start SEO Audit are,
- Research your competitors thoroughly.
- Proper indexing and crawling.
- Analyze the website link.
- Find out the website accessibility.
- Evaluate your website content.
- Analyze your keywords properly.
- Consider the design and architecture of the website.
- Check the website’s on-page optimization.
- Execute SEO Audit of the website.
- Determine your business strategy and online branding.
Step-by-Step Guide on SEO Audit of Your Website
There are various steps that you need to perform your website’s SEO Audit to nail the Search Engine Optimization. It helps to boost the search traffic and visibility of your site. The primary aim of an SEO Audit is to provide a comprehensive auditing approach from the perspective of a search engine. An SEO Audit Company like Joel House Brisbane SEO can help you out with the process. Mentioned below are 12 steps that you need to follow for SEO auditing accurately.
The Search Engine Must Index One Version of Your Website
The very first step for SEO Audit is to ensure that you have only one version of your site that is browsed by people. This is very important to optimize your site on a search engine. When someone types your website’s name, the search engine must automatically redirect it to the HTTPS version.
Start the Crawl Running of Your Website
Your site needs to start a crawl running in the backdrop before opening it for manual checks needed for the audit process. Any SEO Crawler can be used that will crawl inside your website just like any search engine and provide relevant information on the current setup and structure of the SEO.
Make Sure Your Website is Mobile-Friendly
Mobile SEO is essential more than anything else. According to a survey, more than 60% of website searches come from mobile phones. So your website must be mobile-friendly. Most of the search engines use your website link that is mobile-friendly for desktop searches. There are various testing tools to find out whether your site is already optimized for mobile phones and other electronic devices.
Find Out and Fix Issues Related to Indexing
Remember, if your website is not indexed in a search engine like Google, you will not get higher rankings. Before SEO Audit, it is a must to fix indexation problems. Google Search Console is the best tool to fix these issues. From the report, you can know which pages are not indexed and why.
Check the Organic Traffic of Your Website
Now it is time to see the organic traffic of your website. This helps you to know the number of people visiting your website from Google and other search engines. Find out how much the traffic of your website has increased or decreased. You can view it based on months and weeks and by the pages that are helping you to get more search traffic. You can set benchmarks by applying this step in the SEO Audit process.
Improve the on-Page SEO of Your Website
You need to check the on-page SEO fundamentals before proceeding with the audit. For a better on-page SEO,
- The pages must be well-crafted.
- The pages must have clickable tags and customized meta-description.
- The web pages must be optimized with one heading with multiple subheadings.
- All the subheadings must be used perfectly.
A renowned SEO Audit Company can help you to improve the on-page SEO by picking the most important pages of the site and optimize them together.
Start Tracking the Ranks of Your Website Keywords
Before SEO Audit, you need to track the ranks of the keywords that are used on your website. You can pick keywords and track them individually from the search engine -page results. There are tools that you can use to track down the keywords on the web pages.
Find Out Duplicate and Irrelevant Content
Search engines especially Google hate content that is duplicate and inappropriate. Your website must not contain too much and too little content. If it finds duplicate content across many pages on your site, then it will be difficult to get higher ranks, and thus will hamper the visibility of the page on the search results.
Make Your Website Content Better
For better-optimized website pages, you need to pay extra attention to the content. In 2020, the content needs to be rock solid. It must be relevant, to-the-point, with a short introduction. The paragraphs must be small with good headlines and subheadings. Your website must have more videos and images to make it compelling.
Check the Loading Speed of Your Site
The loading speed of the site is one of the important factors to get a good ranking on the search engine. And with their latest update, it has become even more essential. You can make the website loading speed faster by,
- Cleaning up the HTML code of the site.
- Running a speed test.
- Crunching images used.
Backlinks are really important. They are related to search engine rankings and help to enhance them as well. Analyzing the profile of your site, backlink is essential for SEO Audit. Find out the most common anchor text that has been used on the webpage.
Examine Your Competitors
Your competitors play a pivotal role when considering SEO Audit. There is no harm in spying on your competitors. You can find out their best keywords, check out their website pages with higher ranks, and find out the people linked to those pages.
Conclusion – 12 Step Guide on SEO Audit
An SEO Audit is undoubtedly the best way to boost your website search traffic.
After reading this guide on SEO audit, you are done with your SEO Audit process. By following these simple steps, you can bring in a lot of changes to your website and improve the rankings too.