According to the experts, 2020 is quite a pivotal year for search engine optimization, and there are several reasons for it. In this post, we will take a look at some optimization ideas that you need to know about SEO landscape for 2020 following the latest Google Core updates.
With the rapid advancement in the fields of science and technology, we see a customer-first approach, and this means every development is keeping the user-experience in mind. That is why technologies like augmented reality, virtual reality, and voice searches are taking precedence. The latest challenge for marketers is to account for these latest innovations when designing a website or advertisement campaigns.
The current trend
We only have to look at the current trends, and it becomes quite evident that the virtual reality and voice searches are taking over the internet searches. With the increase in popularity of various AR/VR devices from multiple providers, SEO strategies need to evolve as well. The latest innovations are all about changing the way internet users interact with any online content. And, this is the main reason as to why SEO strategies must evolve as well to stay in business.
Looking for higher rankings and traffic through search engine optimization? In the following post, we will have a look at how SEO strategies need to evolve irrespective of the size of your business to stay relevant in 2020.
About search intent
Welcome to the future, where it is not just about the keywords and keyword research but also about the search intent of the user, another new development that is attributed to the increase in AR/VR and voice search popularity. Are keywords becoming less important? Yes, in a way, and here is what you need to keep in mind.
The current trend is one of intent-based search optimization, and according to experts, this is going to change the way search engines show results dramatically. It is no longer the case of throwing in a few keywords in a post and expecting great results at the SERPs. The search engine algorithm designs have changed drastically to take into account the intent of the search and showing results as per the exact hits. According to experts, this is due to the rise in mobile devices and voice searches.
More on the video content
The consumption rate of online video content is at an all-time high of 85% as of 2019. Again, it has been attributed to the increased usage of mobile and handheld devices. Naturally, the expected spike in terms of video content of advertisement purposes was on the rise as well. Now, video is already a widely used marketing tool, and the increased usage of this means you need to come up with more. This calls for video optimization strategies for your site as well.
Here are the following aspects of the video that you can optimize.
- The channel name needs to be present as part of the vanity URL. This is activated once a channel reaches the 500 subscriber mark. It is imperative as far as SEO is concerned.
- Channel keyword elements are essential when it comes to placing important keywords that allow traffic inflow. If you are thinking about Google rankings, then go for YouTube optimized keywords.
- Make sure that the channel description is in place, which is not just for the audience but also the advertisers. It is part of the UX that is often rewarded by Google.
Keep in mind that a failure to optimize video content will result in losses from 2020 and onwards.
Voice searches take all the precedence
According to experts, voice searches are going to be the dominant force and will take more than 50% of the net internet searches. That is where you need to pay attention to the tiniest of details. A large of voice search patterns are daily recorded for the searching local business and various customer-oriented services. And, if you are doing to wrong or not doing it at all, then you will undoubtedly get buried by the brands and competitors that are actively participating.
If you are thinking about how it affects you, here is a little example to get you to catch up. Voice searches dominating internet searches means that a lot of people can search for products and services. With voice searches, what you need to understand is that the use of phrases will become important. Therefore, you will need to optimize for long-tail keywords instead of short-tail ones. This fits well with the changing patterns of UX that includes search intents and local searches.
Social media indexing
The content market industry has transformed into a multi-billion dollar industry by the end of 2019. That is why SEO is much more focused on the development and delivery of content as the two go hand-in-hand. The focus is now on creating the content that can satisfy the search intent of the user. So, you can see that content creation is not just for the ranking of the site but also for providing value to the customers.
However, it is not just about focusing on the creation as a suitable platform or multiple platforms that are necessary to deliver the content. That is the main reason as to why social media will play a huge role in 2020 as far as SEO is concerned. Social channels have got integrated with the search results, and this trend will continue in the future to the extent that social media channels will be used as a separate search engine instead. YouTube, Twitter and Facebook are already the front runners in this regard.
About CTR and Google Rankbrain
Rankbrain is the Google search engine algorithm, and if you are looking to go big with your SEO, then you need to consider optimizing the site accordingly. The CTR or the Click Thorough Rate is essential when you are looking to make your content relevant to the users. This is how it works; if a user is not responsive to your page even after it shows up at the SERP, the search engine will rank your site as non-relevant and make sure that it doesn’t get featured when users search with the exact keywords. Keep in mind that, according to Google search results that get the highest clicks are the most relevant for that particular keyword search.
With the headway in science and innovation and the changing client conduct, we will encounter major SEO updates and patterns that will administer 2020. These will concentrate on the best way to make the web a progressively straightforward and safe spot to execute and expend data.
2020 will be the time of Voice Search and powerful substance creation as recordings and long-structure composed substance.
This post concludes some optimization ideas that you need to know about SEO for 2020 following the latest Google Core updates.