As a dentist, it is important to create dentist ads that will attract new patients. This can be difficult when you are bombarded with all of the advice and information on the Internet.
It’s hard to know what to believe or where to find accurate information.
In this article, we will discuss some of the dos and don’ts of creating dentist ads so your dental practice doesn’t waste time and money on ineffective marketing campaigns.
Don’t Bid on Keywords Without Buyer Intent
Don’t create dentist practice ads that contain the word dentist or dental.
These terms are often used by Google and other search engines to target users who have no intention of purchasing anything from your website.
Instead, you should include keywords in dentist ads with buyer intent such as affordable dentist near me.
This is important because it will allow people searching for a dentist to find your practice easily when they need treatment instead of wasting their time on websites that don’t provide any services.
Do Use Negative Keywords For Your Dentist Ads
Negative keywords help control how well your ad performs so you only pay if someone clicks on them or views details about your business.
You can add negative keywords related to certain locations, interests, age groups, and more to dentist ads.
This will ensure that your ad is only shown to people who are actually interested in what you have to offer and not just anyone who happens to be searching for a dentist online.
Do Research Your Competition
Before creating dentist ads, it’s important to research your competition. What keywords are they targeting? Are their ads effective? How much money are they spending on advertising?
By taking the time to answer these questions, you can develop a strategy that is more likely to succeed than if you were flying blind.
You don’t want to reinvent the wheel, so copying what has worked for other dental practices is often a good place to start. This is why it’s important to hire a top-notch dental marketing agency. View here to learn more about making a great hire.
Don’t Create Ads That Are Too Wordy
When creating dentist ads, you want to keep them as short and sweet as possible. The longer your dentist ads are, the less likely they will be able to attract people’s attention in a short amount of time.
You should also avoid using complicated language or jargon that patients might not understand so you don’t turn people away before they even have a chance to view your ads.
Do Experiment With Different Ad Types
If other dentist ads aren’t working for you, try testing various ad types including image ads, product listing ads (PLA), local awareness messages (LAMs), and more.
You may find that one type performs better than another based on how much money is being spent on PPC campaigns by competitors who run these different kinds of dentist ads.
Don’t Use The Exact Same Ad For Every Campaign
Similar dentist ads tend to perform better than ones that are exactly the same.
For example, you can create dentist ads for different locations or offer various kinds of deals or discounts depending on what each campaign requires.
This is so they don’t look like cookie-cutter dentist ads. You want your ad campaigns to be effective, not identical.
Learn More About Dentist Ads
As you can see, it’s not difficult to learn how to advertise a dental practice. By following these tips, you can create effective dentist ads for your practice.
Do you want to learn more about dental marketing tips? If so, check out more of our helpful articles.