Do you think it’s easy to rank for long-tail keywords? I don’t think so. Let’s find out how to use long-tail keywords to generate quality traffic and conversion.
Relatively speaking, it’s easier to rank for long-tail keywords than common search terms. In an extensively competitive online world, you can’t afford to miss out on opportunities long-tail keywords create for you to improve your online visibility and revenue.
Let me give you a quick example to simplify how long-tail keywords make it easier for small and medium-sized businesses to increase organic traffic. Let’s say you want to create a few posts about pancake recipes. Now, if you target a highly competitive short-tail keyword like “best pancake recipes, your chances to rank higher on SERPs will be lower.
This is where you could find a long, more specific keyword like “the best gluten-free blueberry pancake recipe”. Feel the difference? You might attract less traffic but your chances of ranking higher are now high.
This way you attract quality traffic that is looking specifically for your content. Thus, your content will deliver higher engagement. If you target multiple long-tail keywords the right way, you’ll be able to increase your organic traffic with ease.
In this post, I’ll explain how to use long-tail keywords to attract a highly targeted audience to your website or blog in 2022.
What Are Long-Tail Keywords?
Simply put, a long-tail keyword is a set of three, four, or five-word phrases that talk about something more specific. For example, if you sell a product, a long search phrase will be able to mention your product more precisely.
Take a look at the example I mentioned in the intro paragraphs to get a better idea. Let me give you one more example. “Best blogging tools” is a short keyword that covers so many tools. “Best blogging tools for food bloggers in 2022” is a long phrase that narrows things down.
Your visitors are more likely to use long phrases if they need more specific search results. People use those keywords when they’re close to making a purchase or conducting a voice search. Another property of long-tail keywords is lower search volume. When you focus on those keywords, your content has to face less competition.
How Long-Tail Keywords Work?
I have already given you a couple of examples of how long-tail keywords increase your chances of finding the right visitors. It is more about establishing clear lines of communication between your audience and business. Your prospects are already out there looking for your products or services. All you gotta do is be visible to them.
If you’re focusing on broad search terms and not getting organic traffic, consider changing your strategy. Add long-tail keywords to your SEO elements. What matters at the end of the day is how many people have bought your products or consumed your content. Therefore, focus on the quality of traffic rather than using more general keywords to attract organic traffic.
While long-tail search terms are valuable for businesses to rank their content in organic searches, you must consider using them for paid marketing campaigns. When you target keywords with less competition, it results in lower campaign costs and higher ROI because you’re targeting a specific segment of people – The cost per click for long-tailed keywords is lower.
How to Find Long-Tail Keywords
Now that we understand the significance of long-tailed keywords, let’s talk about how you can find the right keywords for your business.
The internet is exploding with the tools, guides, and platforms that can help you find the right long-tail keywords for your brand. You can start with the primary keyword ideas that you’ve already chosen. Remove keywords that aren’t relevant to your business. Once you have prepared a list of your primary keywords, use the following 5 platforms to find your long-tail keywords:
1. The Google SERP
Let’s start with the Google SERP, a simple platform that gives you enough long-tail keywords ideas. When people visit Google to search for something, Google not only generates relevant websites answering their questions but also comes up with more suggestions. For example, we see autocomplete features and some related search terms at the bottom of a search page.
Here is what you need to do: write down a primary keyword into the search bar and note down autocomplete suggestions you see. Let’s say you type in “cookie recipe”.
Take a look at the autocomplete suggestions and write them down. Remove search terms that are not relevant to your business. Now scroll down a little and find the “People also ask” section:
If you click on one of those questions, Google will give a couple of more questions. This is how you collect long search terms that people are using to find your content. Now, scroll to the bottom to get some more keyword ideas:
Isn’t it amazing to find 10 to 15 potential long-tailed keywords with one click? Here is another popular platform to find more long-tail keywords:
Quora is one of the best platforms to find out what kind of questions people are asking or what they’re thinking about something. Let’s use your primary keyword once again to find out how Quora can help you find more keywords.
On Quora, you not only find the questions people are asking but also get their answers. The following is one more credible and highly effective way to find valuable long-tail keywords:
3. Keyword research tools
So, we’ve talked about a couple of easy ways to generate some ideas. But we need to refine our list. This is where we need a powerful keyword research tool to easily find long variations of our primary keywords. Longtail Pro is a recommended tool for bloggers, influencers, and marketers to simplify their keyword research process.
As the name suggests, Longtail Pro is a veteran keyword research tool that comes with a simple, intuitive dashboard. It provides you with low competition long phrases with competition metrics and searches volume estimates. You don’t have to waste your time finding the right keywords for your marketing campaigns.
When targeting a keyword, we usually look at two main factors:
- How many people are searching for a keyword?
- How competitive a keyword’s SERP is.
A good tool will give you enough insights to make the right decision. If your website is new or it hasn’t ranked for primary keywords, try using low KD keywords. Why? Because it would be really hard to rank for high KD keywords. Your competitors have already invested enough time and resources to rank their content higher. You need to be patient and strategic to navigate
How to Use Long-Tail Keywords
Before we focus on a keyword to optimize our content, make sure to understand the search intent behind your keywords. Whether you’re creating content for buyers to want to educate your audience.
This will help you identify the right keyword to optimize for. Examine SERPs to see what kind of content satisfies search intent the best. Look at the top results to evaluate what kind of topics they present. You can also use social media to see what kind of discussion users are having around your keywords.
For instance, if you want to create a blog on how to make a cookie recipe, look at your list of long-tail keywords to find out what people need. Are they looking for easy recipes? Are they looking to make cookies for Christmas? What kind of ingredients do they want to use to make cookies? In short, create the content your audience is looking for.
Long-tail keywords can be used for on-page SEO elements. Be sure to use them wherever they sound natural and improve user experience.
I hope this post will help you find and use highly valuable long-tail keywords for your blog or business. When found and implemented the right way, long-tail search terms will help you beat the competition and connect with the right people. We know how important it is to create the right message and put it in front of the right people and at the right time.
When doing keyword research for your next content creation project, make sure to use tools like Longtail Pro so you spend less time on research and focus more on creating high-quality content and promoting it.
2022 is around the corner. Empower your overall content marketing strategy with long-tail keywords.