Finding the right SEO company is pretty scary, right? Don’t get fooled. If you are planning to hire an SEO agency, Asking the right questions is essential. Here are the 10 crucial questions you need to ask before hiring an SEO company.
SEO or Search Engine Optimization can break or make your brand. Good SEO can help you gain thousands of dollars every month whereas poor SEO can cripple all potential search traffics. When you hire an SEO Company, it is vital to select a reputed one as only then you can gain organic traffic from search engines that will generate more sales & leads. Which agency or company you hire is one of the most crucial marketing decisions you will be making for your business.
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Questions to Ask When Hiring an SEO Company
Learn whether your SEO associate is engaging in black hat techniques or not & that results in less traffic by asking few very important questions. Let us dive into learning about how this thing works.
These 10 SEO questions will help you get all the information you need in order to make an informed decision.
01. What is your viewpoint for approaching SEO that will offer best results?
When speaking about SEO optimization tips, it is important to know which tips your SEO partner focuses on the most. For instance, the company should address these three important SEO facets at all costs for an all-inclusive SEO strategy.
UX or User experience
While conducting a sound on-page SEO review, the SEO Sydney agency must assess the user-facing features of the website that includes navigation, keyword optimization, content and a lot more.
Off-page SEO
SEO presence undergoes enhancements by enriching the popularity of the contents and website, earning links & intensifying the business online. SEO agencies must enhance your page authority & domain via incoming links to the website from other super quality properties for implementing off-page Search Engine Optimization campaigns.
Technical SEO
There can be a lot of effect on your search traffic because of website structure, speed and code. SEO professionals while performing technical SEO reviews must guarantee that search engines will be able to edge your website and the contents analyze redirects & review all 404 errors.
02. How do you conduct keyword research?
Keyword research in the earlier times meant putting a particular term into a research tool, getting hands on a list of pertinent keywords & fabricating contents with the keywords that were inserted at numerous places.
One of the tips for SEO that your SEO partner must follow is apprehending user intent aptly. Much effort and focus must be put in contemporary keyword research as they use the correct methodologies and tools required for determining keyword intent.
You will know they are functioning on backdated practices if they are more concerned about the figure of searches for a specific keyword & keyword density.
03. How will the strategy proposed by you adapt to my business or brand?
SEO tactics or strategies can never be the same for all businesses. The SEO professional while following local SEO tips must know that your brand will require a unique approach. The strategy must cater to your particular industry & business model. A big corporation with a global market will require a particular SEO approach while it will be different for a local business that wants to attract customers from numerous zip codes. Also the SEO agency must be able to highlight the scrupulous places where the usual approach will be varying.
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04. After how long can I expect the desired results?
SEO to be in full swing takes some time. But this never means that your selected SEO agency will be unable to offer you a definite time frame for desired results. When thinking does SEO gives guarantee result, you must know that the agency must be able to show you results within six months from the starting time. For this, you must check whether they are using justifiable SEO techniques or not.
The probability of gaining results will also depend on the website’s health. For instance, your SEO partner must rectify all technical errors. Make sure they never utilize spammy techniques as this will only lead to your website getting penalized.
05. How can SEO integrate with the entire marketing strategy?
Effective SEO initiatives always need to be a part of an all-inclusive marketing plan which means you need to stay away from agencies that carry out tasks in isolation. Search Engine Optimization is something that is closely associated with social media advertising activities, content marketing & public relations. These result in efficacious link building.
The SEO best tips that your SEO agency must pursue is that it must collaborate easily with other advertising teams like sales & web development teams. It should fabricate a basic plan for incorporating the efforts with the present marketing initiatives.
06. What is your approach for influencer marketing & link building?
There are SEO agencies that promise to help you gain manifold links just by few weeks but those links will never speak of high quality. You actually do not need many but a single superior quality link but it must be from an authoritative website for it to become effective.
You can only improve SEO rankings when your SEO partner is familiar about link earning which is the modern version of link building. The agency must offer high-quality content that will help in driving organic incoming links and will build long-term relationships with editors & influencers.
They must describe all their link building attempts in the context of quality & relationship building and not convenience & quantity.
07. What approach do you take for mobile?
While conversing about the general SEO strategy with your SEO agency, you must ask how important mobile optimization is for them. The agency must be equipped with a procedure for carrying out a mobile audit of the website.
It is very important as it will help you gain organic SEO leads and let you attain those traffic goals.
08. What are the tools you will utilize?
When you hire an SEO Company, it is a must for you to know the SEO tools that they will be using and why they have chosen the tools that they will be utilizing. The questions that you must ask are:
- Which tool do you use for monitoring rankings & why?
- Which tool have you picked for monitoring backlinks & why?
- What tools do you use for conducting keyword research & why?
- Which are the tools for carrying out competitor analysis & why?
09. How will you make me understand the present status of my website?
Whenever you ask this question to your SEO partner and its team, their answer must contain a detailed SEO audit report in it. By offering you an all-inclusive audit report, they will present you with a detailed analysis of all technical issues that are currently present on the website.
From the report you will know if the website is coded accurately, has rewarding keywords, is loading quickly, carries a proper backlink profile, etc.
10. How do you plan to stay updated on the various industry changes & Google updates?
It is very important that you ask whether your SEO agency has a sound in-house SEO teamor not. The field of SEO is huge. It is never possible for a single individual to keep track of all the things. With a team, you will know that they always stay updated with the information listed by Google on the Webmaster Central Blog.
The team must have people to follow industry blogs on a regular basis along with participation in SEO conversations & forums. Best SEO experts are those who will not only engage in all these activities but will also conduct individual research.
Conclusion: Hiring An SEO Company
SEO is a field that is far from being easy. It is actually complex. Google’s machine learning program RankBrain is a search engine that improves & updated continuously which is 24*7 and 365 days. Along with asking the above-mentioned questions, when you are hiring an SEO company, you must clarify the fact whether they stay updated on the various key changes or not.
They must be able to adjust all their practices accordingly. Ask questions, evaluate the answers and then only employ one. Be in complete charge of your brand’s SEO strategy as you get in touch with SEO partner to gain more insights from their SEO experts.
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