The key to the conversion of visitors is the effective keywords you use. The tools you use for your keyword research should have an impact on the audience. If your keywords leave a mark in the minds of your audience and readers, there are chances that they will become your long-term customer.
Best keyword research Tools to Use In 2018
The right choice of keywords influences the viewers. While choosing the best tool for your keywords, you should remember: the tool provides tried and tested words; the information of those words should be provided; popularity and usage details of each word should be present; the tool should be able to generate phrase matches and relative keywords, and the difficulty level of each keyword should be displayed.
So, here are the top seven keyword research tools that you should be using in 2018.
01. SEMrush Keyword Analytics
With a SEMrush free account you can still use SEMrush keywords research tool. SEMrush provides you with competitive keyword research. Site auditing, keyword difficulty scores, estimated traffic data, etc. are some of the features of SEMRush to name. You can search up your competitors and get an idea of the keywords they are ranking for. This includes their estimated search volumes.
SEMrush keywords analytics report will provide you the Phrase match and related keywords for initial keyword analysis.
Phrase match report shows variety of phrases with targeted keyword that are used in search queries. Click on View full report or on a Phrase Match tab to expand and get additional data. There you will see Volume, Keyword Difficulty, Average CPC, Competitive Density, Number of Results, volume distribution Trends, and cached SERP snapshots.
Related Keywords are the words that are in some way tied with the keyword you are investigating. This report can also be expanded to a full version, where you will get the same metrics as in the Phrase Match report. Plus you will see the time when the keyword was last updated in the database, and the percentage of how closely the word is related to the target keyword.
Additionally, SEMrush keyword research report will show you following data.
- Organic search data
- Paid search data.
- CPC distribution.
- Ads copies.
- Ads history.
- Organic search results.
With this tool, you get to create better content and get the attention of your competitor’s traffic. SEMRush is also a domain-based keyword tool. This tool also shows the top holders in SERPs. Additionally, this tool provides you with a full keyword research suite and a competitive intelligence tool.
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SEMrush keyword research tool is free to use.
02. Long Tail Pro
You can find suitable and profitable keywords to rank in Google via this tool named – Long Tail Pro. This tool has its proprietary Keyword Competitiveness score to determine the difficulty of ranking various keywords. You can custom difficulty targets, filter, sort and track reports within projects to visit them later.
You can find easy keywords using the Unique KC, that is the keyword competitiveness feature, of this tool. Rank value can be used to discover the keyword’s profitability. You can also get ahead of the competition by checking out the detailed metric reports. In fact, you get in-depth domain and page level metrics that make things easier for you.
03. Google AdWords Keyword Planner
The Google Keyword Planner provides you with trends. Plus, you can extract relevant keywords by the benefit of this tool which allows you to enter the landing pages of your competitors. You can export up to 800 suggestions via this tool.
This tool is great for local keyword research. Google AdWords Keyword Planner can give you historical statistics, back to 2013. This tool also gives you traffic forecasts. For example, predicted clicks or estimated conversions.
The Wordtracker tool provides you with high-performing keywords in minutes. It is featured in Inc., Enterpreneur.com, SiteProNews, MarketingProfs, Business.com, and further on. Wordtracker gives you a list of two-hundred to three-hundred relative words and phrases to choose from. Wordtracker has a database that is worth your trust.
Once you start exploring Wordtracker, you find more ways to attract more traffic to your site. You also get the opportunity to find keywords for clients that no one would have been working on till date. In short, this tool helps you save your time, boosts your search engine rankings as well as attracts targeted traffic back to your site.
05. Market Samurai
With the help of Market Samurai, you get to increase your traffic by over ninety percent, avoid the keyword trap, and reduce the number of people that leave your site. You can filter out the useless keywords. There are advanced strategies present in this tool, like finding relevant and high-traffic keywords or high-quality of keywords.
Market Samurai includes SEO intelligence, rank tracking, monetization, and much more. In fact, while searching for a suitable keyword, relative keywords may pop up in the phrases. For example, you search for ‘acne’ in the keywords list and the results start showing acne scars or acne laser treatments, etc. But you do not want the word ‘laser’. You can simply select this word and this tool will not bring up phrases containing the word ‘laser’.
SpyFu is famous amongst brands like Entrepreneur, Forbes, The Washington Post, The Wal Street Journal, and so on. This tool helps you search for any domain which means you can check your competitor’s keywords. You can monitor your paid and SEO rankings on search engines like Google or Yahoo and so on.
SpyFu provides you with a benefit of building partnerships and generate sales lead. With this tool, you can outrank your rivals by figuring out their keyword strategies. SpyFu has a variety of tabs opened up once you enter the domain of any brand. The tab that opens up gives you an overview. This tool also gives you tips in a detailed version if you ever get confused.
07. KW Finder
This tool helps you to find long tail keywords with high search volumes. KW Finder also provides you with words that have a low keyword SEO difficulty. Plus, you can find out the difficulty of the SEO keywords in seconds. This makes it easier to determine which word is worth the optimization.
This keyword research tool gives you the benefit of searching your keywords according to a city, state, country. It is considerably easy to use. You get the freedom to create a list of keywords. This helps you to group different sites by lists and revisit them later. You can also export the data to CSV and build campaigns. The scrolling lists contain above twenty keywords you looked at. Additionally, the SEO difficulty indicator is of great use. All-in-all this tool helps you select the best keywords.
Nowadays, keyword research has become so essential for SEO. Even if it is for Pay Per Click (PPC), a content marketing campaign, keyword research has become the core part of all. All the tools mentioned above saves time and leads to more traffic along with great revenue generation.
So, which tool will you choose for your suitable keyword research work?
About the author: Birbahadur Singh Kathayat is the founder of Lbswebsoft, where he helps his clients to build powerful brands through content marketing, search engine optimization, website development and web design. He is a writer and author on Socialmediaweek, Semrush, e27 and other publications. You can follow him online at Google+, LinkedIn or Twitter.