Want better conversion rates? How do we boost our conversions rates so we can get more sales and more leads with the traffic we already have? In this post, I’m going to show you my best ways to improve conversion rates.
Conversion rates are a top priority for any business.
It doesn’t matter much how many people you bring into your website or get on the phone with you if none of them are converting into customers. If your business can improve your conversion rate even a small percentage, it could mean drastically higher sales numbers over the long-term. So, with that in mind, here are 4 things you need for better conversion rates.
Exceptional Web Design
The first place you should start is with your web design. To improve your conversion rates, it’s essential that you have a well-designed website. Too many businesses opt to create a website themselves or go with the first template they find online. The result is a website that looks like it was rushed, rather than one belonging to a professional company.
There are a few key concepts you’ll want to make sure are included with your web design to maximize conversions. Start with exploring the colors you are using on the site. You should use no more than 3 primary colors for your site, with perhaps a few shades of those as secondary colors. Studies have shown that if the colors on your website are unappealing, you’re more likely to lose visitors.
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The same goes for your logo. The logo should fit into your website’s aesthetic seamlessly and be recognizable outside the website. It may not seem like it, but your logo can actually have a big impact on your conversion rates – it’s why large corporations spend so much money on their design. If you don’t have a great logo yet, either hire a professional graphic designer or use a free logo maker.
Another important concept is ensuring your website is optimized for mobile devices. More people are accessing the web from their smartphones and tablets than ever before. You want your website to look great on these smaller screens and easy for someone to navigate through with their thumb.
For more tips on how to optimize your website’s design for conversions, you can check out these tips.
You may also like to read: WordPress Theme Vs. Custom Web Design for Your Blog
Professionally Written Copy
Designing a great looking website is only half the battle when it comes to producing a website that converts well. The other major component is the copy on the page. It’s your website copy that will invite users in, get them to stay, and convert them into customers. If your copy isn’t persuasive, or if there are errors throughout, then your conversion rates will continue to suffer.
The best thing you can do is hire a professional copywriter. Working with them you can discuss the goals for your website and the type of audience you want to reach. They will then be able to produce copy that meets those needs, and tweak it going forward to improve conversions even further.
Your writing style has a big impact on your conversion rates. You can get better conversion rates by improving your writing style.
A Personalized Experience
A big key to improving conversions throughout your marketing efforts is providing a personalized experience. According to one study, 80 percent of consumers are more likely to make a purchase when a brand offers a personalized experience. There are a few places in particular where you can personalize the experience for your users easily.
To start, you can track your users browsing and purchase history on your website. Then, using this information, you can provide them with product recommendations. Something as simple as a section of your website called “Other Products You Might Like” can go a long way towards improving your conversions.
The other way to personalize the experience is through your email list. When you send out marketing emails to your list, you don’t want to send the same email to everyone. You should personalize it not only in simple ways, like using their name, but in the cold email subject lines and types of emails, you send. One quick example is sending out an email on the customer’s birthday. If you don’t personalize your cold emails, they are likely to get deleted right away or filtered out by a spam blocker.
To get started with providing a personalized experience to your users, you’ll need to begin collecting information on them. You can do this through website cookies or by asking the customer for information when they sign up for your newsletter or complete a purchase. You’ll then want to store all this information in a reliable CRM so you and your team can quickly access it.
Fewer Checkout Steps
Finally, you need to make it as simple as possible for interested users to become customers. If a website user has to go through a 10-step process just to checkout, they are likely to quit halfway through and go to another website. The fewer steps you have in your process, the better your conversion numbers will be.
Fewer checkout steps are absolutely crucial for better conversion rates.
Spend some time analyzing your current checkout process and look for ways to simplify things. For example, rather than requiring people to become members before checking out, you can allow them to checkout as a guest. Or you can allow payment through services like PayPal, Transferwise, rather than requiring all customers to input their credit card information.
If you’re an eCommerce site, the shopping cart software you use will largely determine the checkout process, but the same principle applies to all businesses. For instance, if you’re conducting sales over the phone, you don’t want the person on the other end to have to spend a large amount of time on the call. You should work to move the customer through the sale process as quickly as you can, so they don’t have time to get cold feet.
Make Conversion Rates a Priority
It should be the goal of every business to improve their conversion rates, even just a little. You don’t have to do a lot to get started. Spend some time analyzing your current website and put procedures in place to learn more about your customers. From there you can begin offering a more personalized experience and one that is laser-focused on converting.
Sometimes a simple change to your website or sales approach can increase your conversions by a few percentage points, so get started with formulating your own plan of action and begin seeing those conversion rates rise.
Better Conversion Rates Matter
Better conversion rates may mean more customers and more leads.
Especially, if you’re eCommerce business increasing conversion rates is absolutely crucial. The foundation of high-volume sales depends on having a good conversion rate.
Is it difficult to learn how to increase your conversion rate? Actually, it’s not. By implementing these tips, you can boost your conversion rate significantly.