You might be planning to partner with a digital marketing agency, you have such a hard time managing your current workload that you need help in strategizing, interpreting your data and planning your marketing efforts. You are taking your business to the next level, and you want to find the right digital marketing services to invest in and secure the return of profits.
Finding the right digital marketing agency may seem like a daunting task, however, by asking the right questions you are a step closer to your goal. So, how do you find the ideal digital marketing partner that is right for your business or brand?
Here are some of the questions to ask when inquiring about digital marketing services:
1. Who are some of your previous clients?
Not all digital marketing services are created equal, and it’s great to see the results of success from other clients they have previously worked with in the past. It’s best to stay away from agencies that are already working for your competitors, as it may cause conflicts of interest.
Furthermore, always be on the look for blogs and case studies of their past clients and check the reviews of their company as well. Everyone will act as if they can address all your needs in digital marketing problems—from SEO to website design. Make sure this is the case and prod them further about their team’s expert skills, and how were they able to help their previous clients when it comes to growth.
Do your research on a particular company first and decide later if they’re indeed the right people to handle the job.
2. Will you work with me to set and reach my company’s goals?
You want to find a strategic partner who can think things through and help you deal with stressful situations, as well as generate more leads and potential customers. Everything should be aligned with meeting your company’s goals—to promote your business flourish in the long run.
You must be able to ask about the agency’s process in helping your company reach its target goals. They have to explain that it in detail to you. If they can’t articulate it clearly, then it is usually a red flag that you should stay away. The right agency will walk you through the entire process, give you valuable insights, and state exactly how you can get to where you want to be.
3. How will you measure my company’s success?
Reaching the pinnacle of success is a long, hard, road. No matter how successful the company is in digital marketing, they have to be willing to work with you side by side to achieve your company’s unique success. You want a marketing agency that will be able to celebrate alongside with you once you reach specific target goals, no matter how little they may be.
Furthermore, truly great marketing campaigns aren’t just coming up with the best landing pages or call to action. They should be able to back their recommendations with data. Don’t hesitate about asking them to provide information about specific benchmarks, analytics, and metrics. There would be no hesitation on their part to explain these concepts to you in easy to digest chunks.
4. What digital marketing strategies and tactics are you employing in your own company?
Before you sign anything, take a look at this digital marketing agency’s own goals to give you a brief idea of how they get things done:
- What are the key lessons they’ve learned in employing different business tactics?
- How are their marketing efforts going along? Can they show you results?
- Are they keeping up with the latest trends in the market?
- How do they take on a specific strategy and how do they apply it in their own business?
They should be able to prove to you that they can help you get the results you want first and foremost by using their company as an example. They should be able to give you a good model of how things should be done by practicing what they preach within the walls of their organization.
5. How will you work with my team?
A great marketing agency knows how to effectively communicate with the team members about the work that needs to be done.
To be able to deliver the best results, they have to be willing to train your team in meeting KPIs and specific goals.
A marketing agency, to be genuinely involved with the company, has to be in constant contact with the rest of the team members, and interact with them often. This way, solid teamwork and camaraderie are built within the system.
6. How much will it cost?
If you have to invest in a campaign, you need to know the specific budget first. Also, ask when you can expect the estimated return of invest. By clearly stating the facts and the vital financial steps you need to take to get to your goal, it makes everything more realistic.
It also vital for you to ask these key questions:
- How long is the contract?
- What happens if the deal isn’t finished?
- What are the deliverables?
7. When will I see the results?
Again, we can’t stress this enough. Marketing efforts take time to build, and they don’t provide immediate results. Think of it as a concrete building—you need to develop a solid framework and foundation to make sure it doesn’t topple over and can last for decades.
Therefore, be on the look-out for digital marketing agencies who are promising you instant results in just a month or two. Focus more on long-term growth instead of on relying on quick-fixes that won’t get you very far.
When inquiring about digital marketing services, you will need to ask a few questions to determine your brand’s overall success. Never hesitate to jot down notes, look for ideas, and ask questions that you think are essential for finding and investing in the best business marketing partner. If you want to know more of what SEO can do for your business and campaigns, consult a leading Toronto SEO agency, and jumpstart your road to success.
About the author: Matthew West is a writer contributing pieces to Digital Rocket Fuel a Toronto SEO agency. As a technology and digital marketing enthusiast, he understands that sometimes technicalities in the subjects he discusses can be hard to understand. However, he tries to remedy this by making sure his pieces are informative and entertaining. He loves tinkering with his gadgets when he has the time.