Do you need an editorial calendar?
In order to run a successful blog which will experience growing readership on a monthly basis, your focus should be put on consistency. Content creation and management are integral parts of your digital marketing strategy, and to ensure you are regularly producing only top quality content which will show steady increase in your website traffic, you will need to establish a dependable publishing schedule.
Content creation process is a complex one, and unforeseeable delays are unavoidable. However, what you can do is build yourself a safety net, a content calendar which would provide you with a backup plan each time a publishing issue occurs.
Always Have a Plan B
Marketing professionals who always seem to maintain a consistent publishing schedule make sure they are always two steps ahead of it. Certainly, this is easier said than done, but if you put a lot of effort into creating a surplus of publish-ready blog posts in the beginning, everything will go smoothly in the future. Content calendar represents a kind of a project management tool which streamlines operations and ensures all errors are accounted for. You will not have to worry about falling behind the schedule, as clearly outlined content calendar allows you to foresee possible delays, and adjust to them accordingly.consistent publishing schedule make sure they are always two steps ahead of it. Certainly, this is easier said than done, but if you put a lot of effort into creating a surplus of publish-ready blog posts in the beginning, everything will go smoothly in the future. Content calendar represents a kind of a project management tool which streamlines operations and ensures all errors are accounted for. You will not have to worry about falling behind the schedule, as clearly outlined content calendar allows you to foresee possible delays, and adjust to them accordingly.
Cover Important Dates
More often than not, due to a multitude of less important day-to-day tasks, publishers find themselves unprepared for the upcoming holidays. One day you are organizing a Valentine’s Day sales, before you know it, Black Friday is right around the corner and you are unprepared to join the hype with a piece of content focused around the shopping season. By implementing a content calendar which will notify you well in advance of what is coming, you will be able to focus your attention on big-picture items, while making sure minor tasks don’t get lost in the shuffle.
Streamline your Link Building Efforts
Experts from seoresellerhub.com.au emphasize the importance of having a well-organized content calendar when focusing your digital marketing efforts on link building. This way, a marketer can easily plan a campaign in accordance with content a client is looking to publish on their blog. This is especially beneficial for those who employ in-house link builders, since then they would be able to prepare focus for some topics in advance. Furthermore, with such detailed schedule, you can track SEO keywords which have been used in your titles and posts to determine whether they have a direct link to the traffic on your website.
Organize Social Media and Email Marketing Campaigns
Utilizing content marketing calendar to plan out both your email marketing campaign and social media posts, you will be clearly presented with overlaps which might not be so evident otherwise. You could easily integrate a tweet in an email, post a campaign straight to Facebook, or even add newsletter signup forms to a company’s Facebook page. Being active on different social media platforms aids you in finding target customer or reader group and connect with them. With all this in mind, aside from keeping track of your content creation and publishing process, a calendar helps you plan out social media promotion accordingly, ultimately spreading your content online.
In Conclusion: Appreciation Goes Both Ways
Since communication is one of the main reasons for project failure, implementing a content calendar that will help your people visualize and execute their goals will evidently be more than beneficial. By writing the plan down, it becomes something tangible and everyone will be more likely to stick to it as they go along. It gives you much needed discipline when on a mission to publish quality content on a regular basis.
Nevertheless, it is not just your team who will appreciate an organized schedule, but your loyal readers as well. If you are their everyday source of valuable information, they will expect to see consistency from you, and the lack of it results in lack of followers who are in need of a reliable source of quality content. Thus, to reach the ultimate goal from the beginning, that is, to see a constant and gradual growth in your readership base, rely on a detailed content calendar which will help you keep track of everything, from your blog and social media posts, to email campaigns and link building efforts.
About the author: Blake Davies is a digital marketing expert specializing in content marketing. He also has a knack for web design. He spends his free time on steam or on the football field.