The write-up introduces some critical tips to help e-retailers refurbish the visual appeal of their eCommerce sites and get ready for the upcoming sale season. Web design and the overall look of an eCommerce site keep immense importance to add to the customer base and ensure enhanced conversions. This post covers some critical areas where you need to work creatively to revamp the visual appearance and user experience of your business website so that customers can approach your products more curiously. This information will enable you to maximize sales opportunities for their eCommerce sites by transforming visual appeal to attract more visitors.
It’s high time to prepare for the upcoming festive sales season; to align your website’s appearance with your conversion expectations. The eCommerce industry has become much more competitive in the past few years. On top of that, the competition always doubles during the holiday season. Many factors determine success during this period, one of which is your eCommerce website’s look and feel.
According to TopDesignFirms, over 50% of worldwide consumers consider a website’s design as a critical element in making purchase decisions. So, if you want to pitch to holiday-inspired consumers, grabbing their attention becomes essential. A visually revamped eCommerce website can open a world of opportunities and gear up your sales figures to a great extent.
This post will help you with the top 10 tweaks to incorporate into your eCommerce website so that you reap maximum benefits in this sales season.
01. Optimize Your Landing Page for Mobile
With the growing usage of smartphones in online shopping, you must plan your promotion strategy keeping them in mind. According to Statista, mobile retail eCommerce sales in the US exceeded USD 430 billion in the year 2022. Ensure that your eCommerce website’s landing page is equipped with an elegant banner, header, and body, along with an appealing call-to-action button. No visitor is interested in scrolling long blocks of copy to know what you do; hence, keeping your message precise will pay rich dividends. The file sizes of images must be small to support quick loading on mobiles. Consider pictures with web quality (72 dpi) rather than print quality.
Highlight the CTAs according to your goals and use trust elements efficiently, including shipping, testimonials, and refund policy. Use relative measurement for images like EM sizing, which automatically adjusts the content according to the visitor’s screen.
Navigation is a deciding factor in enhancing conversions on your eCommerce website. Over 42% of online shoppers will leave a website immediately because of its poor performance. However, this is something to consider before you hire an eCommerce development company, but still, it’s not too late; you need to rethink the kind of navigation structure for your eCommerce website. Before you decide this, you need to consider your target audience and then choose an appropriate navigational structure.
Contextual navigation has become the trend these days as it allows you to offer personalized navigation to your users regarding a particular event or a festive season. You can also consider automating such navigation with the help of Artificial Intelligence to offer personalized product recommendations based on user behaviors.
Evaluate and define the utility of your eCommerce site’s navigation concerning your target audience and then tweak some changes by hiring a trusted eCommerce development company.
03. Highlight Your Products Exclusively
You need to utilize your customers’ data very efficiently to gain valuable insights into their purchasing patterns and behavior. Spot items or products that are most searched by visitors and highlight them creatively. Look for products with the best ratings by users and tag them as “Deal of the day” or “Product of the day.” This will help you persuade customers dramatically and prompt them to take the desired action.
To fabricate trust among your visitors, you must drive-in good deals with exciting product images along with a genuine idea for your marketing goals. Look for your forte and expertise, due to which your eCommerce site attracts maximum eyeballs and adds more convenience to that section.
04. Allow Easy Scanning for Content
Content is an integral part of highlighting your product categories, but various types of research on eCommerce sites have cited that online shoppers read only 20% of the content published on any eCommerce site’s web page. They just scan your content, looking for crucial information to get across products.
Read Also: Is Your eCommerce Site Offering the Right Digital Experience? Quick Insights
Hence, whether it’s product descriptions or About Us section, or any blog post, bold and highlight your key information with bulleted lists and break the entire content into small and comprehensive chunks. You can even repeat your key highlighting content or products to help visitors grab the message you want to convey.
05. Use Social Media Reviews as a Proof
Most successful eCommerce sites have always made good use of their customer reviews and feedback on social media platforms for their websites. It helps you to develop trust among visitors and let them know how your eCommerce site is different from others. Consider including an evaluation segment to allow customers to rate your products and user experience on your site.
There’s no point in crafting posts for several networks if users are not directed to those pages. Try using social media icons at each web page’s bottom, along with the links to share specific products. Be very specific regarding your promotional posts. Make sure that you don’t only prioritize clearing your inventory but focus on your key strengths to let visitors know your specialty.
06. Understand the Color Psychology
Various types of research on eCommerce websites have proven that the color scheme of a website has a major impact on the bottom line and in increasing conversions to a great extent. However, a good and experienced web designer always knows how to manipulate colors to achieve desired results but still, you need to re-evaluate your eCommerce website’s color scheme based on the current trends and consumer behavior.
The color scheme you choose for your eCommerce site must also reflect your brand image in the right way. In addition to this, you should also take into account the kind of audience that your website targets. Especially the color of your eCommerce site’s borders, headlines, pop-ups, and call-to-action buttons keep immense relevance.
07. Simplify Checkout
Having a lengthy and tangled check-out process is a bane for customers, and it may result in losing credibility for your brand among them. You must ensure smooth navigation along all crucial steps included in the shopping process through your eCommerce site. Allow your customers to register for free and check out items as a guest by using a “view cart button” on each page. Keep the process simple and ask for only relevant information from customers. Mention shipping options along with charges to keep the process transparent.
The checkout page design and layout must also be comprehensive, allowing customers to navigate different sections easily. Ensure you direct customers to a confirmation page to help them understand what they have recently accomplished.
08. Use Quality Images
A common pain point for online shoppers is that they can’t view a product in person like they can in a brick-and-mortar store. You have to deal with this aspect very prudently during eCommerce development by using some high-quality images for your products. To be one step ahead of other e-retailers, you can add a video description for some of your most searched products. This will not only add to customers’ convenience but will offer them crucial insights into the product and its usage.
High-resolution images create a long-lasting impact on buyers’ minds and tempt them to purchase a product. Blurred and pixelated images portray a wrong impression on customers, compelling them to think that the product is cheap. Use a pop-up box allowing customers to zoom in on a particular product and see its fine details.
It takes just a little bit of creativity and thoughtfulness to allure customers and offer them a smooth user experience on your eCommerce site. Web design has always been critical in bringing more traffic to eCommerce sites. We hope this information will help you to meet your eCommerce goals by making your website look stunning and all-prepared for this sales season.
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