Planning on making an eCommerce website for your business? Here are a few pro eCommerce website design tips to help you out!
With the growing awareness about online shopping, customers look for unique and creative eCommerce pages to excite and interest them. Every eCommerce site needs to consider the significant amount of time the customer spends on their site to decide and shop for products.
Hence, to increase sales, your online store needs to engage the customer for a longer duration. What do you think catches customers’ attention in the first go – the products or the website architecture?
Well, the look of the eCommerce pages catches the eye first and then comes the product inside. If you can’t present it, there is no point in having a wide range of products. At the same time, website design is not limited to attractive pages but is also about how they work.
And to accomplish that, you need the best Strategies for Designing eCommerce Websites. Here are a few pro tips that will help you create your eCommerce website, so let’s jump into the tips.
I’ve been using Cloudways since January 2016 for this blog. I happily recommend Cloudways to my readers because I am a proud customer.
Follow Your Color Palette
The critical point to make your website design look stunning is the consistent color palette. Make a nice brand logo with subtle colors. Remember, your logo will have a crucial role in deciding your entire webpage’s color scheme. Choose rich and elegant shades and avoid too bright and flashy colors. Keep it simple, real, and neat.
You can incorporate different colors for different seasons, festivals, and events to attract an audience, but your webpage needs to have a standard palette on regular days. This way, the customers will easily remember your page and keep coming back.
Pictures always capture the audience because they let them visualize the product and even imagine themselves with or in them. It is vital to have good-quality images on your website. eCommerce sites these days use AI to give customers a real-time experience. You have to hustle if you want to compete with the market leaders.
Use high-resolution pictures with refined quality, three-dimensional models, 360-degree views of the product, and start using product videos or promotional videos. At the same time, do not crowd the website page with too many photos; there has to be small and precise content to guide the customer.
The website design should be effortless and easy to understand. If you make it complicated and lengthy, you lose the customer on the second step. The steps need to be precise and organized to quickly lead to the important step of online shopping- the buy option.
The website’s architecture should always have five key points: the logo on the top, the product catalog to help the customer switch to their desired product, the breadcrumbs to jumble between the product portfolio, filters to adjust their requirements, and finally, the search bar to find their product.
Decorate Your Home Page
Your home page will speak volumes about your eCommerce site. It has to be up to date and engaging. It needs to have your brand ambassadors, latest offers, new bundles, new seasonal collections in the case of a clothing store, upcoming releases of products, and festival discounts.
Your homepage is the deciding page for the customer to either scroll in or walk out. Use catchy pictures, in case of discounts, make the offers visible on the side, have changing photos on the site, and always keep updating it. It will help customers find new products every time they come to the site.
Make It Accessible
Most eCommerce shoppers are gen X and gen Y. They are mobile phone users more than laptops. The website design has to be compatible enough to be optimized for mobile phones. It has to be easy to load and download for the young shoppers to browse through.
At the same time, make your website very responsive. Nothing attracts customers more than attentive sellers on the site. Have chatbots pop up once in a while to aid the customers. Keep contact details of your physical store or customer care up to date on the site.
Ecommerce sites are the future of shopping. They are growing tremendously, and it is essential to keep up the pace if you want to compete in the market. The first step to making customers brand loyal is attracting them and offering them the best website possible. The site has to be neatly organized and perfectly designed to target a larger audience and make them your regular customers.
We hope these eCommerce website design tips help you take your shop to the next level.