You can have the lowest possible prices and the most innovative product line, but the fact is still that it all comes down to marketing. If you want to boost your sales, you need to know how to reach your target audience, and the best way to distinguish your brand is through content marketing. This marketing strategy will enable you to reach a clearly-defined audience and drive customer action that’s profitable. In other words, it is a way to establish your business as an authority by building trust.
With our attention spans getting shorter, people are still willing to spend more than two minutes watching a video online, which makes this type of content pure gold when it comes to user engagement. But in order to harvest the benefits people have to see your videos, first. In these modern times, we’re bombarded with content from all sides and video is not an exception. If you want to stand out from the crowd it’s not enough to simply upload your videos to YouTube – there is no guarantee it will generate views. That’s why we’ve put together some fresh video SEO tips that will put your video content at the top of search engine results pages.
1. Quality Matters
What makes a video relevant to the audience is its value. Of course, this value lies in useful information, but if the quality of your video is pure users won’t stick around for that information. Human perception is primarily visual, and that’s why every expert in website video creation in Sydney, Los Angeles, London – everywhere in the world – makes quality a priority. The way your videos looks and sounds dictates the amount of their authority, which is measured by the time users are willing to dedicate to it. If their eyes and ears are not glued to the imagery and sound, you can say goodbye to conversions.
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2. Inside Your Own Yard
The reason why you’re creating video content is to improve the ranking of your site, so you should make it stay there. Maybe you think that uploading your videos on YouTube with a link leading back to your site in the description is the way to expand your reach, but things are not that simple when it comes to SEO. That will only make the search engines crawl the YouTube before your site. That’s why you should always host videos in your own domain to prevent search engines from directing the traffic to another site. It’s also a good idea to create a new page for every new video since it makes the indexing easier.
3. Make Them Active
When we’re staring at the TV set we’re passive, but when we’re playing computer games we’re quite active. You can enrich your videos with this gaming experience by making them interactive, which you can accomplish by using free interactive video tools. The interaction may come in the form of actual content, but also in the form of captions and annotations – no matter how you decide to ‛gamify’ your videos, the point is to activate the viewers. If you don’t have the time to explore the interaction tools you can always split your videos in shorter clips – that way they’ll be able to pick the ones they prefer to watch, which also requires involvement.
4. Choose The Right Words
The fact that you’re creating moving images doesn’t mean that the words have become unnecessary. Google reads words in order to figure out what content is about, which means the way in which you describe your content is very important. You need to have the knowledge of the exact search query phrases, so keyword research is mandatory in video SEO, too. Only this way you’ll be able to reach your target audience and make Google realize your video content is a relevant one. Finding the best way to describe your video is a continuous process – you’ll never know when you’re gonna find a phrase that could lead to even better results. Don’t be afraid to experiment, but make sure your content is as legible as it is descriptive because that way you’ll help both – search engines and your audience.
5. Then Create Sentences
Now that you’ve found your phrases it’s time to put them in sentences and build your metadata. The most important details that help search engines in indexing are the title of the video, it’s description and its thumbnail. The third is also among the first things the searchers will notice so it plays a vital role in their decision to watch the video, along with its duration. While your title needs to be concise and short, the description provides you with an opportunity to include more keywords and details that will boost the ranking of your video content. Never use a generic file name for your video – make sure the file name is relevant because it also describes your content for search engines.
All you need to do is to avoid quality compromises, keep the videos in your own yard, and make the searchers involved. And keep in mind that pictures don’t tell a thousand words when it comes to search engines.