What are the deadly SEO mistakes to avoid? Here are some of the SEO mistakes that you must avoid in 2020.
Optimizing your website or blog content is a must when it comes to a well thought out marketing strategy, however, SEO is constantly evolving because of the developments made to search engines, which means sometimes it is difficult to stay on top of the most successful techniques.
When it comes to optimizing a business’s website or content, it might appear that more = better, but that definitely is not the case. There are actually plenty of SEO techniques that could be harming the development of a website if not used correctly, which is the last thing anyone wants, and unfortunately, this can be quite common amongst businesses.
This piece will discuss just some of the things that need to be avoided with SEO.
The Wrong Keywords
Having the wrong keywords that businesses want to rank for can cause all kinds of havoc or bring you no results at all. A major component of optimizing a website comes down to keywords so it is crucial that the right ones are in place.
The most common mistakes when it comes to keywords are not choosing those which search engines will prefer, and also not factoring in long-tail keywords. It might be easy to understand how your products and services look on paper, but it is another thing to think like a customer or a client which can improve your search rankings tenfold.
An example of this would be what you might call your product to what a customer looking for your product might call it.
Example:
Short-tail business keyword idea – Best CMS
Long-tail customer search query – What website platform should I use?
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Skipping Title Tags and Meta Descriptions
Title tags and meta descriptions are an important part of optimizing content, though it is not directly involved with the content itself.
When content is optimized with title tags and descriptions, they are recognized by crawling bots that are used on behalf of search engines to register appropriate content to search terms. Because of this, if title tags and meta descriptions are used properly, this can drastically improve the performance of your content.
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Image tags are equally as important and are often forgotten about. This is the section in which allows the content creators to describe an image which also helps search engines understand how businesses are targeting articles. But how? Well, search bots cannot actually see pictures, so reading descriptions of images helps them categorize content based on relevance to search queries and influences how they index website pages.
Your Website is Not Optimized for Mobile Devices
In 2019, it was estimated that approximately half of web traffic worldwide was accounted for by mobile usage. It was then suggested that almost three-quarters of the world use just their mobiles to access the internet by 2025.
With this seemingly growing trend, not having websites optimized for mobile usage could cost plenty of potential customers and clients. With a shift focusing on mobile access to the internet, the website not only needs to be SEO optimized to facilitate the switch, but the website also needs to be mobile user friendly too.
Conclusion on Deadly SEO Mistakes to Avoid
If you’re a blogger or business owner, you need to careful about these deadly seo mistakes to avoid. These SEO mistakes lose you traffic and sales.
