Hello, 2021! Nowadays, marketers are racing to publish great content on the internet. Since content is king, excellent content is the need of the hour. Posting new and engaging content not only increases website traffic but also improves the rate of conversions. Research suggests that publishing 2 to 4 times per week increases traffic by 3.5 times.
So, there is no doubt that a consistent publishing strategy will elevate your marketing game to the next level.
However, it is not easy to create first-grade content all the time. Creating quality content takes a lot of time and resources, and it is impossible to produce never-before-seen content every week.
So what can you do to quench the audience’s thirst for quality content? A good approach is to repurpose old content in inventive and engaging ways to add more value. It is an easy and inexpensive route to create top-notch content to satisfy your audience.
Recycling content enables you to adapt your content to different mediums. So, not only will your business have blogs, but it will also have podcasts, videos, and a lot more diversity. Additionally, repurposing content will help you broaden your target audience and customer base. Not everyone reads blogs. Some people prefer listening to podcasts over reading blog posts. Others might favor visual content in place of static content.
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Last but not least, with more content at your disposal, you will be able to maintain a notable posting frequency. In the long run, repurposing your content will significantly improve your company’s online authority and enhance your presence on the world wide web. This will help you broader your target audience and customer base.
So, how can you smartly repurpose your content for better marketing? Here are a few tips to get you started.
Make A Post From A Popular Video
Videos with high reach and views can be converted into blog posts or infographics. You can use any online sound-to-text conversion tool to get the job done in a jiffy. Just click on the auto transcribe video button, and you’ll have a transcript read to be repurposed.
Text To Podcast
A podcast is a popular medium amongst today’s tech-savvy audience. They’re more deemed to be more informative and can be heard on the go. You can easily convert old content such as blogs and guides into an audio recording to cater to people who don’t quite have an appetite for reading walls of text. The best thing is that you do not even need a lot of equipment to accomplish this. Get a voice recording software, and you can create a podcast within minutes.
However, remember to repurpose your blog into a workable script before you do so. Pay attention to how well the piece flows. Furthermore, since podcasts are generally informal, you can tweak the language to make it seem more casual. Invite a guest to make it more interactive.
Data collected via market research and product/service guides can easily be repurposed into whitepapers. Paper is generally white, but whitepapers are comprehensive and authoritative reports on specific topics. Most whitepapers offer workable solutions. Since whitepapers require email addresses for downloads, they are excellent for capturing leads and maintaining an email list.
Since whitepapers are extremely detailed long-form content, they generally do well than short-form content. Posts on how to solve common issues are the most popular subjects for whitepapers. You might have to flesh out your blog posts a little because whitepapers give in-depth information on topics. Support your version with a lot of independent data on the matter. All in all, whitepapers are an example of excellent formal content to increase brand authority.
Static To Infographics
It’s a widely accepted truth that compelling visual data brings more engagement than ‘boring’ static data. Research suggests that 90% of the data transmitted to the brain is visual. Infographics are vivid, punchy pictures that explain complex data through graphic design. They catch the viewer’s interest within a heartbeat. Plus, the audience is 30 times more likely to read them compared to text. Not only that, a well-made infographic will often be shared far and wide by your audience adding virility to your content.
You can make infographics with an online tool or have them designed professionally. Scroll through Fiverr and Upwork to look for an excellent infographic designer. Do you have exciting statistics catching dust in blogs and market research documents? We suggest reworking them into a ‘cool’ infographic.
Update Your Old Content
Repurposing content doesn’t always mean creating new content. You can also update old content to add value with minimal effort. Go through your blog and search for posts that might need some additions or updates for relevancy. The chances are that you will find a handful of posts that can be updated to attract more traffic.
However, always add a note to the title when you update posts to let returning visitors know that you’ve made changes.
Answer Questions On Forums
Many people flock to web forums like Quora and Reddit to find answers to their burning questions. As per the latest count, Quora has over 300 million monthly active users. That is a lot of potential traffic. How can you get these people to come to your website? It is simple; look for conversation related to your niche and publish excerpts from your content as answers.
Do not forget to add a link to your website to redirect the incoming traffic.
Blogs To eBook
If you have a particular niche, then chances are that you have written many posts on related topics. The good news is that you can use this information to create material for an eBook. But, do not just create an eBook for the sake of new content. Take some time to go through the posts and edit them for a premium written experience. You can use online services to create eBooks from your blog posts with just a few clicks. EBooks are an excellent tool to use as a lead magnet, SEO, and enhance your website’s rankings on SERPs.
Which Content Should You Repurpose?
Keep in mind that not all types of content can be repurposed. Suppose you have a post on the Google Panda update from 2017. Why? Because it’s 2021, and until you add relevancy and value to it, no one will be interested in reading outdated content.
The key to successfully repurposing content is beginning with evergreen content that is both timeless and high quality. Such content remains relevant regardless of the year, and it gets a lot of traffic. Furthermore, it would be best if you started with a goal in mind. Ask yourself why you want to repurpose your content and keep that goal in mind when editing the content.
Audit Your Content
Go through your website analytics to see which posts do well with your audience. Change the date ranges to see which posts did well over more extended periods. You can also check your marketing tool to find out which newsletters were popular amongst your target audience.
Review the recent feedback on your content. Reader comments are a gold mine of constructive criticism. There might be some shortcomings in your older pieces that can be edited in the newer versions.
There are many ways you can smartly repurpose your content for better marketing in your digital marketing strategy. You can use old high-quality content in your digital marketing strategy. With just a little bit of creativity, you can repurpose old content into something fresh for a different medium altogether. A tad bit time consuming, but undoubtedly a highly cost-effective way of using existing content and maximizing ROI.