If you’re pushing to get yourself better conversions and clients for your law firm, you’ve got to make your website more efficient. It’s got to stand out among the competition. This means your website should be optimized for conversions and to attract people across your niche. This also means you have to improve certain aspects of your law firm website to support and sustain long-term growth and development. How will this work, though?
Having a good website has a lot of benefits. If you’re starting a law firm or you just want to up your game, now’s probably the time to do it as 29% of small business have yet to make a professional website. Having one optimized for good customer service can be an advantage, as 50% of visitors actually visit your About Us page and 65% get your contact information. You don’t want to focus only on those pages, though, because your website design also influences user experience. In fact, 95% of users agree that a good user experience is extremely important for websites, and servers that take more than two (just two!) seconds to respond actually turn them off. These are just some of the numbers you have to be aware of to fully understand how important a good website is for your business success.
Getting Your Law Firm Site Right: Long-Term Solutions
If you’re invested in creating a better website for your law firm, services such as ONE400 can actually help pull it off for you. However, it’s not enough to just hire someone “to make a website.” It’s just as important to know what you’re expecting and why you should make particular design choices to help improve your site in the long run. Here are some of the long-term website design solutions that you can apply:
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Establish your goals:
One of the reasons why people tend to fail in terms of website design is that they’re not aware of what they want to achieve in the first place. Your design’s purpose is to what, exactly? Are you going to generate appeal for your law firm by providing knowledge? Are you more of a compendium of information? Are you offering other services aside from legal aid? What exactly are your goals, so that you can approach your website in a better direction. Click here to read more about a company that can help you achieve this.
Finalize your branding in order to be consistent with your aesthetics:
One of the most important elements you should remember when it comes to developing a better website is to finalize your branding. As a law firm, just how do you want to appear to your audience? How do you want to appear aesthetically? Do you have a logo and a color scheme in place? Try to play around with your design to meet the aesthetics of your website. This matters, as this serves as your “fashion statement” of sorts to make your website more unique than others in the niche.
Get to know your personality and voice, so your platform is consistent:
One of the key determinants of an improved website is if it’s capable of expressing your branding in both aesthetics and in personality. Identify what “personality” and “voice” your firm has when it comes to speaking to your clients. Are you friendly? Are you firm and direct? Make this voice consistent and prominent with the way you make your designs work, so it can be a good platform for your content as well.
Never neglect website speed across all of your improvement plans:
Before you forget anything else, make sure everything you do with your website is thoroughly tested for speed. Prioritize condensing website code and minimizing bandwidth-intensive elements to reduce website clutter. CSS and Flash are big no-nos unless completely necessary, as they can essentially botch the speed of your website. Make sure that whenever you introduce new changes, your website speed is tested so it loads up nicely. A fast website is very attractive to viewers, especially if it’s a law firm.
Make your website accessible from different devices:
Another extremely important piece of advice regarding good website design is to make sure they’re accessible from multiple devices. This means your website design should be laid out in such a way that it’s also viewable from tablets, laptops of different screen sizes, smartphones, and even projections. This ensures your clients can view your website and all its elements regardless of where they are or what time of the day it is. This also gives the impression that you’re prioritizing their convenience.
Use the right keywords:
One of the best ways you can build and improve upon your website is to use keywords that are appropriate for your law firm. This is critical, given law is a very specific niche. Use both long-tail and short keywords that are fit for your content to accommodate search engine optimization (SEO). Keywords used by your customers in search engines will lead them to your website, so make sure you use the same keywords in your site.
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Conclusion: Solve Your Law Firm Site Woes with Optimized Sites
Approach your law firm website from the perspective of both yourself and your clients. The really important question here is how you can find better ways for your clients to find you and for you to serve them. You can do this by making sure your website is easy to access and easy to navigate and contains information that is easy to digest. Apply the tips above to make your law firm site attractive to your clients.