If you are looking for a best digital advertising platform that is reliable and scalable, lool no further. This post shares some of the most promising digital advertising plat that helps businesses reach their target audiences by showing ads when they search for products or services like yours.
Google Ads
Google Ads, formerly known as AdWords, is one of the most widely used pay-per-click advertising platforms. It has many features that can help you generate more leads and increase sales for your business.
It’s easy to set up and manage. You can even build software to automate the management of your Google accounts. This is useful for large brands managing a lot of accounts that would be hard to manage through the Google Ads UI alone.
Its Smart campaigns automatically monitor and optimize your ads for you. This feature saves you time and lets you focus on growing your business. It also helps you reach people when they’re most likely to buy. This includes people who are searching for the products and services you offer or visiting locations near your business.
Microsoft Ads
Microsoft Advertising, formerly Bing Ads, is one of the world’s most popular paid search ad platforms. It offers an extensive range of tools that marketers can use to meet their goals and grow their business.
The platform works in a similar way to Google Ads, with advertisers bidding on keywords and then choosing where they want their ads to appear. It also has a wide range of targeting options, including keyword research and negative keyword targeting.
It recently added LinkedIn profile targeting, which lets marketers target users based on their professional profiles. This is a useful feature for B2B companies looking to reach high earning professionals. It is also available in 190 countries, making it a convenient option for global brands. In addition, it allows you to automatically import your campaigns from Google Ads to save time and effort.
Smaato
With a self-serve programmatic ad platform that’s trusted by the world’s best digital marketers, you get all the scale and speed to drive meaningful one-to-one connections with consumers while enjoying unparalleled reporting insight. Plus, you don’t have to worry about monthly minimums or a sales team.
Smaato’s ad tech platform and ad server is a self-serve omnichannel monetization solution for publishers that allows them to keep their content free and connect with advertisers. It features curated, brand-safe inventory packages for precision targeting, along with open deals and auction options.
It offers a comprehensive set of products, including a cross-channel DSP and an ad exchange for publishers, a data management platform (CMP), and a powerful data visualization product. It also provides a mobile web and in-app ad server, as well as OTT and CTV capabilities.
Illumin
illumin is an advertising platform designed to help marketers plan and activate journey-based ads. It uses artificial intelligence and machine learning to analyze audience, creative, and campaign performance. It also provides insights into the best possible media mix for each unique audience segment. illumin is available as both a self-service and managed solution.
CallMiner’s Illuminate feature speeds up category customization by uncovering related words and phrases in the customer interaction data that users can use to categorize their searches with a single click. This not only reduces the time spent creating and re-running searches, but also enables non-analyst users such as program managers to conduct meaningful searches without advanced search syntax knowledge.
Technology made for how marketers think. Visually plan, execute, and optimize the entire journey.
Xandr
Xandr is a data-enabled technology platform that maximizes return on investment for buyers and sellers. The platform includes two products: Xandr Invest and Xandr Monetize. It offers a complete suite of tools that help marketers plan, execute, and optimize their media campaigns. It also respects consumer privacy preferences and provides unique advertising solutions.
Unlike other DSPs, Xandr uses a bidder-as-a-service model to deliver the flexibility and transparency that advertisers require. It also offers a robust optimization capability via Bonsai, allowing buyers to implement their own algorithms.
In addition, Xandr’s brand safety capabilities provide a level of control not found in other DSPs. The platform can block ads from publishers with a high number of suspicious sites, and it can prevent buyers from spending on content that doesn’t align with their brand image.
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