If you’ve ever considered yourself an influencer hopeful or someone who wants to take your social media game seriously, the secret to followers in any social media platform is extremely coveted. This is especially if you’re a marketer who’s in need of means to develop your brand. Unfortunately, media platforms such as Instagram isn’t exactly easy to penetrate. If you’re focusing on Instagram as your medium, there are actually ways on how to boost your Instagram followers with these great tips below.
Instagram followers: getting the boost you need
It greatly helps to know a few tips and tricks that could give you an edge over other influencer hopefuls when it comes to gaining your dream follower numbers. Here are the ways you can level up your Instagram game.
Create a clear strategy you want to follow:
It’s important you have an actual plan you want to follow in order to be straightforward with your direction. What are your business goals, brand aesthetics, target audience, and unique story to tell? Having these in mind can help your posts be more directed and be more purposeful to your audiences.
Actually, use finances to your advantage:
If you want to take your influencer game to the next level, especially if you’re a marketer, you can actually start advertising to increase Instagram followers with your budget. This actually allows you to spend less time formulating a long-term goal and get yourself the kind of returns you need, so you can start propelling your account to popularity. This is a head start you can achieve with the right kind of funding.
Make sure you post engaging, quality content:
Instagram has become a realm for almost any kind of photo, but it’s important you keep your posts quality and engaging in order to increase the number of likes and followers you might have. Having unique stories to share with your stories sets you apart from the competition, as this allows you to show your followers that something actually happens in your account.
Read: 7 Ways to Optimize Instagram Stories for Your Business
Give them incentives, reasons to follow you:
When you want to get more followers, it doesn’t necessarily mean having to beg for them. Sometimes, you might just need to give them a bit of an incentive to follow you. For instance, it’s not entirely bad to give a good and aesthetic look for a giveaway such as exclusive items, gifts, and useful knick-knacks for fans. Ask them to follow you or comment in order for them to be chosen for your giveaway. These are just some incentives you can think of that can propel your channel to relevance – because they are actually relevant to your followers.
Pay close attention to popular tags and users:
When you want to get yourself followers, pay close attention to just what the popular tags are and who famous influencers are in Instagram. Try to see just what’s being posted on these accounts, and try to post your own variant of these trends. This at least allows you to tap into the existing Instagram followers and tap into a potential market of likers within a particular hashtag.
Make a regular presence in the Insta-space:
Of course, though this might be obvious, one of the best ways to organically gain followers in Instagram is to maintain an active presence. It doesn’t necessarily mean that just because you’re not getting regular follows that you’re becoming stale. Keep your account alive and keep your posts coming, so you’ll always get on Instagram’s priority list whenever you post new things to your respective tags.
Follow other relevant users in your niche:
Remember, your niche doesn’t belong exclusively to you. Make your presence known to other members of the community and like photos, and follow those who seem relevant to your niche. If they get to notice your account, they may also follow you. This can in turn motivate their respective fans and followers to follow you as well.
Discover the right posting time:
Experiment with the kind of audience you want and try different posting times. 12PM to 1PM on Monday to Friday can work as a starting point for you to check out your “peak” hours, and try to observe who comments and who follows you from there. Adjust your upload hours every now and then and make an observation.
Get yourself known in other social media networks:
Make sure you also promote your Instagram account in other social media networks that you have. Post your stories there as well, or post unique perspectives of your Instagram stories there. This allows your audiences to get to know you in more than one network, and for fans you have on other platforms to discover you in the Instagram space.
Aim for the explore tab:
Make sure you experiment with your style until one of your photos or your account get into the Explore tab. This is “proof” of your growing presence, as being in the explore tab essentially puts you in the spotlight of users to follow by other Instagram users who seem lost and need a place to start exploring.
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Read: 7 Essential Elements of a Social Media Marketing Strategy
Conclusion: Liking, Following on Instagram Is Serious Business
A lot of users might think Instagram is a simple social media platform, but it holds a lot of untapped potential for marketers and creatives who have yet to use the medium to help project their brands and lifestyles. When you’ve started taking Instagram’s follow system seriously, you’d realize it’s at a level that wouldn’t be considered “just following.” Some of the top influencers and brands in the world hinge on Instagram’s follow system to get their most loyal fans, which might make the “quest” for the proverbial following “formula” such a coveted thing. Hopefully the above tips have given you hints towards where to look at in terms of such a goal.
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