No matter if you are a large enterprise, a small business owner, or an aspiring writer, blogging is one of the most effective ways to boost your visibility and set yourself apart from your competitors. Most importantly, the quality content you produce will soon define you as an authoritative and reliable source of information people come back to over and over again.
However, harnessing the power of blogging is not that simple. As soon as you enter these turbulent waters, you will realize that it’s not just about creativity. It’s also about having a recognizable tone and voice, keeping up with trends, achieving consistency, and publishing fresh content quickly without compromising its quality. Each piece of content you write needs to be highly engaging, interactive, and relevant to the one reading it.
Given these facts, it’s not surprising at all that only 34% of marketers consider their content marketing efforts effective. But, these figures should not discourage you.
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There is still a powerful weapon you can use to boost your blogging efforts and it’s called artificial intelligence.
Brainstorming blog topics is made simpler.
If you’re blogging consistently, brainstorming relevant and engaging blog topics is probably one of your major challenges. Coming up with lots of authentic ideas is extremely difficult if you don’t have the right tools to support you.
Namely, there are numerous AI-powered tools that can speed up the process of brainstorming, eliminate the guesswork and, above all, let you identify those highly engaging topics you may have overlooked until now.
Crayon, for example, tracks your competitors’ sites in real-time and notes the changes made. This way, you can see what your competitors are publishing and replicate their effective strategies to bridge the gaps in your content creation strategy. You can combine it with HubSpot’s Content Strategy tool, which gives you numerous relevant topic ideas based on the keyword you enter.
You will spend less time editing your posts.
Blogging is not just about what you’re writing about, but also how you present your ideas. Namely, poor spelling and grammar will hurt the overall user experience and boost your blog’s bounce rates. On the other hand, editing each blog post thoroughly is a tedious task for every blogger, as it eats up a lot of their time.
This is where AI grammar-checking software like Grammarly come to shine. Once you upload or copy your content, the tool will automatically label all your typos and grammatical errors. Most importantly, it will provide suggestions on how to correct them effectively. Its paid version offers you advanced fixes and even lets you have your content checked by human proofreaders.
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Voice transcription keeps your ideas flowing.
How many times has this happened to you? You’re in your bed, trying to sleep. All of a sudden, a lightbulb goes on in your head and this brilliant idea for a new blog post is born. You get up, turn on your laptop, open your Word document and, now that you’re finally ready to start working on your masterpiece, you realize the idea is gone.
Have you ever considered making audio recordings of your blog ideas instead of writing them down? It would save you a lot of time and, above all, keep your ideas flowing. However, listening to hours of audio recordings and transcribing them may be a daunting task.
With the rise of AI, you can now leave the process of transcription to tools like VerbIT. Even though this is an enterprise-grade tool designed for handling business transcription online, it can also be used by bloggers and academic writers to get the most out of their creative processes. Using the adaptive artificial intelligence and a dual human editing process, this software will make sure that each voice document you submit is transcribed accurately.
You can scale your blogging effectively.
To be seen as a reliable online resource, you need to publish high-quality, industry-specific content relevant to your readers. Most importantly, to build a solid brand image around your blog and become recognizable, you need to work on your posts’ consistency.
This is where Acrolinx steps in. This AI-powered tool first analyzes your content carefully. Based on what it finds out, it checks whether all your posts are on-brand and created according to your style guide. In other words, no matter if you’re running your blog on your own, have a few in-house writers, or collaborate with numerous contributors, apps like this one will make sure your content’s consistency is preserved. Most importantly, it will free up a lot of the time you would spend making the changes needed.
Your readers will be more engaged.
When you take a look at your metrics, you can see that people generally love your content. They share it, link to it, and come back to it regularly. Still, how many of them read more than one blog post per session?
Well, you need to take a closer look at what you’re serving to your readers. To improve their engagement, you need to personalize their browsing experience.
This is why Uberflip is worth a look. Namely, it uses AI to classify all the topics you’ve been writing about. Then, it makes targeted recommendations for each reader, based on what they were previously reading on your blog.
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By giving the content that really matters to them, you will inspire your visitors to read more than just one article at a time and spend more time on your blog.
AI tools can even write for you.
AI-backed tools never sleep. They’re constantly learning new conversation patterns and collecting customer insights to provide them with smooth user experiences. You’ve already seen that they can segment your target audience, analyze your competitors for you, and correct your spelling. But, what if we told you that they can even write blog posts for you?
For example, Automated Insights is based on natural language generation. This is one of the most sophisticated AI-powered technologies that let the software write content based on the data it previously generated.
Unsurprisingly, these posts are not as authentic and well-written as those created by humans, but they can still make your writing process much simpler. You can later alter the post to add your tone, voice, and color so the text matches your previous blog posts.
Over to you
Artificial intelligence is not about androids that will soon replace humans. No. On the contrary, it is here to help us make the most out of our day-to-day jobs. By leaving all these boring, repetitive tasks to the sophisticated AI-powered tools, you will finally be able to focus on what really matters to you- writing and building strong relationships with your target audience.
How do you use AI (Artificial Intelligence) to boost your blogging efforts?