Working with bloggers and influencers to promote a product is a new, modern way to make your business successful. The potential of influencer marketing is huge and can be very beneficial in terms of advertising and product sale rates.
Influencers are mostly simple people who have a huge fan base, with whom they share their reviews of various products. Many companies around the world have realized that promoting their product through the reviews done by bloggers is more effective and cheaper than hiring a celebrity.
In particular, Daniel Wellington, a Swedish company that produces quartz watches with minimalist design, has gained huge popularity owing to the reviews of the influencers they collaborated with.
Only in 2015, the company earned $220 million with the help of online bloggers and influencers, whose posts on social media were reposted 2.4 million times.
This is one of the thousands of examples of how collaborating with influencers can effectively advertise your product and draw the attention of huge audiences.
Working with influencers will bring you direct traffic from their websites and/or their social media accounts, which will give you more incoming links from popular websites, and thus, will help you get higher search engine rankings.
So if you’re interested in innovative and creative ways to let everyone know about your product, here’s how to get influencer and bloggers work with you and ask them for backlinks and reviews.
Offer Something in Return
By offering any blogger a collaboration you’re basically concluding a business deal. And in any business deal, there should be an equal profit for both parties. And if you want to advertise your product by having a blogger write a review on it, you should not only ask for backlink but also provide the product itself if you want to get a comprehensive review in return.
It has become a regular rule among the companies to send the bloggers their products to get them reviewed and advertised. Khloe Kardashian, a celebrity and a social media influencer, often collaborates with a company SugarBearHair that produces hair vitamins. Their products are often advertised on her Instagram page and the celebrity star often shares her reviews of their products.
image credit: Instagram.com/khloekardashian
By posting this pic on her Instagram account and providing a backlink to the manufacturer’s own account, the celebrity helped the company reach over 520,000 likes and 1.8 million followers. On the account of SugarBearHair, you can also see the photos of other influencers holding their product and providing reviews.
If the audience sees the blogger they follow showcasing the product, they get more interested in at least finding out the information about this product, which leads them to clicking on a link that redirects them to your website. Thus, you get more traffic from a backlink provided by a blogger. But this will work more effectively only if you provide an influencer with an example of your product for better reviews and rankings.
Offer Bonuses If Collaboration is Profitable
Hiring influencers for product promotion is very beneficial as they always try to do it in the most creative way possible. And if you see that your collaboration gives great results and product sale ranks are rising, provide the influences and their audience with bonuses to attract even more attention.
image credit: MeUndies
An Internet-based company MeUndies has collaborated with famous YouTubers Jenna Marbles and Julien Solomita to help them promote their underwear. Marbles and Solomita often promote their products during their podcast, which has 562,000 followers. The collaboration has been so fruitful that now their audience if offered a special 20% discount off their first orders.
This is the right strategy of giving bonuses to both bloggers and influencers. By doing this you’re expressing your gratitude for the great work they’re doing for you and your business.
Don’t Be Spammy
There’s no wonder why spam is so annoying. For simple users, receiving a lot of spam on their mail is like having thousands of salesmen coming and knocking at their door and promoting unnecessary products.
The same is with the influencers. They consider working only with serious companies because bad collaborations can harm their image and cost them all their followers. And that’s why they rarely review the offers from the companies that litter their incoming boxes with spam.
If you want to get a response from a blogger, write one extensive email describing your products and services, and giving all the necessary links. “When we work with bloggers, we always make sure that they get as much information as possible”, says Susan Harrison, a developer at Prowriting. “It’s better to send one extensive email, that thousands of small ones that look like spam.”
If you don’t get a response after some time, write again to make sure that your previous email wasn’t sorted out to Spam. Be polite and respectful. It’s a business deal after all.
Make Your Emails Personable
If you’re willing to work with a blogger, try to emphasize why working with them is special for you and for them. You’re building a business relationship that should be beneficial both for you and for them but it shouldn’t look like all other business deals that you’ve had.
Remember, you’re working with creators, who will review and advertise your product in their own creative and innovative way. So when addressing a blogger in your email, emphasize why collaboration with this blogger will make your product even better. Personalization goes a long way, and this rule should be applied to your work with influencers if you want to get something truly amazing and creative instead.
Cultivate Your Successful Relations
If you want to take advantage of influencer marketing, it’s important to treat influencers like business partners. After all, you’re using them as a channel of advertising your product or service, as you would use any other way of advertising.
Influencers shouldn’t be deprived of any rights just because they’re independent creators. They are highly respected by their followers and it can be a huge advantage for you as an entrepreneur.
Working with influencers is a great and creative experience that will help you successfully promote your business. Hopefully, these tips will be beneficial to you and make your collaborations successful and fruitful.