Many small businesses and startup companies get discouraged because of their small budgets. However, no company has become a big, wealthy one without first developing a good campaign that will lead to increase in income. Even if the budget is not high or unlimited, there is no need to think that there are no free ways to market your business.
Powerful Ways to Market Your Business for Free
Marketing is more than just spending money and as long as you have an idea and motivation, there are several ways you can market your business without spending a dime. We present you 8 powerful ways to market your business for free.
01. Embrace the Power of Social Media
Social media is much more than a mode of communicating and sharing with friends. It is free, used by many people and can serve as a great method for massive exposure. Being one of the greatest tools in terms of gaining exposure, social networks are now a highly necessary part of every business’ marketing campaign.
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Not only social media is free, but also very easy to get started and to use. However, in order for this method to produce many followers, you need to pay attention to details such as the best social channel for your particular business, the best time to post and share, and of course, the quality of content.
02. Register with Listing Services
Once you register your business with services such as Google Places, Bing and Yahoo! Local, people will be able to find you easily on the Search engines. The first listing service allows you to also pin your business on Google Maps, so that people can know your precise location.
These are all free and very easy to access. All you have to do is fill out the forms and register, verify the business and enjoy increased exposure without having to spend any money.
03. Blog, Blog, Blog!
Blog is one of the most popular ways of keeping people updated nowadays. It is free on some platforms, while on others it is extremely affordable. Also, a blog is easily reachable and sharable, which will help you get the company’s name out through the followers.
In order to share information and connect with your customers, you need to post regularly on your blog. The more you post, the bigger the chances are for an increase in exposure of your business. If you abandon your blog, it is very unlikely that its popularity will grow. On the opposite, you will probably get less and less followers once your blog becomes dormant.
04. Pay Attention to SEO
Search engine optimization is the most important thing you need to pay attention to when posting content online. If you want your website, blog or even social media posts to appear higher in the search engine, you have to make sure that everything is SEO optimized.
In order to achieve this, you need to make sure that all the content you post complies to the SEO rules and guidelines. However, make sure that your texts remain interesting and provide the information your target audience is looking for. The keywords used in the process of search engine optimization should fit the content in a way that is as natural as possible.
05. Promote Through Multimedia
Content is the best way to achieve website optimization, but multimedia is equally as important to customers. Your potential customers and regular visitors may get bored if your website or blog provides them with written content only, which is why you need to include photos and videos to the equation.
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One great way to distribute creative videos for your business is through the free platform of YouTube. Posting on this platform is completely free and the only thing you must pay attention to is posting videos that are relevant to your business and interesting for your target audience. After all, the photos and videos you post should serve to entice people in purchasing your product or service.
06. Contribute to Online Communities
Depending on your business niche, there are surely many online communities you can take part in. Join as many relevant communities as you can and contribute every time you get a chance. Posting on these forums regularly can help you make a connection with the community and promote your business in a more passive way than those described above. If you learn how to insert the link of your business in the posts on places where the context is appropriate, you will notice how big a difference this can make in terms of exposing your service to the community.
07. Aim for Local Awareness
Local papers, websites and magazines are usually a free and very effective way to increase the recognition of your brand. This method is great for educating the local community about your business, which can result in increase in sales and growth in terms of revenue.
You must see this as a difficult process since the major businesses usually leave this job to public relation firms and experts. However, if you take the time to learn how to do public relations, this can make your business grow quite rapidly.
08. Embrace Email Marketing
Email marketing is one of the most popular and effective digital marketing methods and fortunately, it can come at no cost, too. You can use free services such as MailChimp to share a customer newsletter that will inform your clientele of special promotions, news regarding your business and perhaps, even a peak at your company. You can send marketing emails, targeted campaigns and automated messages. All this can help you build a relationship with your customers and as a result, increase sales.
Promoting your business online is now much easier than it used to be. With the advance in technology, even the smallest business’ entrepreneurs can now implement a highly effective marketing strategy without spending a fortune. Use these ways of marketing promotion for your business to increase traffic on your website or blog, revenue and sales. A good marketing strategy does not necessarily mean an expensive one.
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