Do you own a fashion website? Yes, that’s great. But do you have a proper blog running on your site? Whether you have a blog or not, this post is very important for you.
Blog posts are of great importance, and if published according to a great calendar, they increase reach and grow the value of a blog.
A content calendar is also known as an editorial calendar. It contains all the information about the blog articles and other content which need to be published on your website. It usually contains topic ideas, date of publication, status, planned promotional activities, updates regarding published content, etc.
A content calendar is of great value and ensures many things such as,
1. You are publishing content. If you do not have a content calendar, you might miss or forget about publishing content on specific dates. You might publish very less often and sometimes can have huge gaps in between publishing two contents.
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2. It helps you coordinate with your team members and writers. If you are working in a team, it is then easier for you to manage and follow up regarding content with your team if you have a proper content calendar. You know when a writer needs to submit the content and when it is going to be published.
3. You know what you are going to publish on your website for a longer run. For example, you can easily manage different types of posts, like articles, how-tos, case studies, business insider stories, etc., if you have a proper blog.
4. You have different topic ideas which you can publish and plan for upcoming dates. This is no doubt the most significant point for having a content calendar.
For creating a content calendar, there is no need to look for experts. Following some simple tips, you can easily create a content calendar for your fashion blog.
First, you should have a clear mind, what your goals are. For example, do you only want to provide product knowledge, or you are going to spread industry-related information also. Are you going to cover clothing only, or you are going to focus on all fashion accessories and stories. It depends on what your website is about and which type of fashion styles it covers. For example, if your website has products for older adults only, then you need to think accordingly.
You should analyze your target audience and then move to the second step.
Once you are done with selecting an audience and focusing on your goals, it is time to choose different post types for your blogs. Think about which posts can be valuable for your readers under your set goals and objectives.
- Case Studies
- Product Guides
These are various types of content that can be a part of your blog.
Now, since you have selected post types, you can now think of some broader topic areas. For example, you can divide the ideas into,
- Facial Beauty
You can still divide them into more ideas like women’s footwear, etc. Now you need to create topics under your ideas for each post type. For example, create a topic for Hairstyling for an article, for listicles, find a suitable case study to share and select an industrialist or hair designer you can interview. This is how you will have hundreds of ideas for your blog.
When you have all the data and ideas, it is the right time to divide your content ideas. You can divide them into different perspectives. Either you can mix the post types and topic areas or can focus on any one of them. For example, I would suggest that, keep one topic area for a single month. Or you can divide them into seasons, Summer Fashion, Winter Fashion, etc.
However, a monthly division is the best and will benefit your publishing frequency. You can publish different post types on a particular topic area in each month of the year.
While searching on the internet to buy assignment online, I found this brilliant tip. Do not forget to utilize the important events and dates. For example, Halloween. No matter if this event fits your ongoing month’s topic area, you need to focus on it. These are the supreme attractions, and you should publish different types of posts about Halloween. So schedule your calendar accordingly. Search for all the important events of the fashion industry during different months and schedule your calendar accordingly.
See what’s coming in the month of September. Similarly, you should have a list of all the events for every month.
Now, this is a very important factor for the success of your blog. It is counted as an SEO factor and the user’s engagement factor as well.
Blogging depends a lot on frequent publications and consistency. You can have regular readers and visitors only if they see new updates and new posts on the website. Similarly, Google values your website if it finds new posts every time it comes to crawl the site.
According to numerous industry experts and my personal observation, you must post 2 to 4 times a week.
Now, you have all the material to schedule your calendar year on an excel sheet or wherever you want. Make sure you have a clear visualization of your content calendar.
See how a content calendar looks like.
One of the most important points you should not forget is updating your past content. You should know which type of content may need updating in the future. For example, if you’re writing out some stats, then this content will need to be updated after a year or six months. So you should mention such things while creating your content calendar. This is how Crowd Writer UK keeps its content updated.
These are some simple steps that can help you create a superb content calendar for your fashion blog. The personal statement writing service is a perfect example of content calendar. Keeping these points in mind will help you grow your audience and optimize the search engine as well. Content is like a key fundamental for websites like.