Discover the best email subscription plugins for WordPress to grow your email list with powerful, customizable opt-in forms — from Thrive Leads and OptinMonster to Optin Cat and more — and boost your site’s conversions.
One of the most effective, lucrative ways of generating a profit online is building an email list full of targeted, engaged subscribers. Almost every marketing experts have understood the importance of list building. Fundamentally, building an effective email list is a important component of any website’s marketing strategy.
But, without a revolutionary email subscription plugin, your ability to build an effective email list is going to be seriously hindered. In this post, I’ll share the some of the best email subscription plugins for your WordPress website.
Wait…
Why is List-building and Email Marketing So Effective?
Email is a highly effective, personal way to build a relationship with an audience. It builds the trust and credibility. Your audience more likely to buy whatever it is you’r selling. The result is the conversion.
But, the biggest question is “How do I get more subscribers quickly and easily?.”
In my opinion, a great-looking optin form and a strong incentive to subscribe are prerequisites for generating email list optins — without this, why would anyone sign up?
You have a great-looking optin form and a compelling incentive. Is it enough to build an email list quickly?
No, that’s not enough to get maximum efficiency. There is a one important thing. Your optin form must be given maximum visibility on your website. The more visitors who view an optin form, generates more subscribers. It is simple.
According to my experience, the most effective way to gain subscribers is adding optin forms in key locations of your WordPress blog. Including pop ups, sidebar, below content area. It is the easiest way to get more eyeballs on your optin forms. Some of you might argue that pop ups are hurt user experience on your website. In my opinion, this is only true when they’re overused.
There are few other methods to achieve more productivity.
- Optin feature box
- Optin bars
- Automatic optin fly-ins
- Inline optin forms
- Require optin to unlock content
Placing optin forms in key locations is the way to go. With free list building plugins, it’s difficult to achieve better results. Therefore you need to invest some dollars for that. There are hundreds of premium list building plugins. So, you should choose a best effective WordPress email subscription plugin carefully. Don’t be afraid. I am here to help you the best solution for your needs.
Top Email Subscription Plugins to Get More Subscribers
Here I have listed some of the best email subscription plugins for WordPress, so that you can add great-looking optin forms to your website and grow your email list.
Let’s dive in!
01. Thrive Leads
Thrive Leads is one of the most powerful email subscription WordPress plugins that lets you create every type of opt-in form to increase your email conversions.
The plugin comes with an extensive library of beautifully designed themes that you can choose to build conversion-optimized, appealing, and attractive subscription forms. Customize the whole design or make few changes, Thrive Leads comes with a drag and drop editor to make editing a lot easier for you.
Additional features:
- Lets you choose from different eye-catching entry animations
- Offer ultra-precise targeting
- Trigger options
- Offer analytics to help you monitor your conversions
- Comes with A/B Testing
- Lets you capture the attention of your visitors when they are about to leave your site
Discounted Price: $99. Regular Price: $199
Claim Your Save $100 Discount Now02. OptinMonster
OptinMonster is widely recognized as one of the best email subscription plugins for WordPress, trusted by marketers, bloggers, and businesses to grow email lists faster. It offers powerful lead-generation tools designed to convert visitors into subscribers without hurting user experience.
Whether you run a blog, SaaS website, or eCommerce store, OptinMonster helps you display the right offer to the right visitor at the perfect moment.
Key features of OptinMonster include:
- Lightbox Popups to instantly grab attention
- Floating Bars that stay visible without being intrusive
- Gamified Wheels that boost engagement with spin-to-win offers
- Countdown Timers to create urgency and drive quick actions
- Page Level Targeting for showing offers on specific pages
- Exit Intent Detection to recover abandoning visitors
- Geolocation Targeting for location-based personalization
- 700+ Templates for fast, high-converting campaign design
With these advanced targeting and design options, OptinMonster makes it easy to increase email sign-ups and conversions across your WordPress site.
Pricing Plans
OptinMonster offers flexible pricing plans suitable for beginners and growing businesses. All plans come with a 60% discount when billed annually, making them highly affordable.
OptinMonster pricing plans include:
- Basic – $7/month: Essential tools for simple opt-in campaigns
- Plus – $19/month: Advanced targeting and A/B testing features
- Pro – $29/month: Includes Exit Intent, countdown timers, and more
- Growth – $49/month: Full feature access with premium targeting and integrations
No matter your site size, OptinMonster provides a scalable solution for building a high-quality email list efficiently.
03. Optin Cat
Optin Cat is a highly effective email subscription plugin that built for bloggers and content marketers to grow up their email lists. Optin Cat includes everything you need to convert blog visitors into email subscribers. You can setup your first optin easily within two minutes with Optin Cat.
Optin Cat is a Powerful Tool to Grow Your List
Setting up an effective optin forms can be a pain. With the help of Optin cat you can save a ton of time and set up gorgeous & highly converting optin forms within minutes, even if you have no HTML & CSS skills. Therefore, you can save your time and focus on blogging.
Optin Cat’s highly effective optin forms built for conversions and Optin Cat comes with some of the latest list-building growth-hacks built in. With these techniques, you can increase your daily subscribing rate by 500% with the same amount of traffic. Some users have seen it with their results. You can read them on Optin Cat web site. When your email list grow bigger and bigger, the more products you will sell, and the more traffic your blog posts will receive.
Optin cat offers four types of optins. They are:
- Sidebar Widgets
- Post Boxes
- Lightbox Popups
- Two-Step Optins
Sidebar optins are an easy win for any blog or website. If you haven’t added an optin to your sidebar you’re defintely missing out on email subscribers. Optin Cat makes adding sidebar optins a breeze.
Post boxes can be included inside of any post or page using a shortcode, or you can automatically append them to all posts. This is highly effective since visitors are much more likely to opt in while reading a blog post.
Popups are an easy way to increase your list growth by 300% or more. Our popups work on all devices and can be displayed based on visitors behavoirs which results in happier visitors and more conversions.
“Two-Step Optins” are optin forms (lightboxes) that will only be displayed after your visitor clicks a hyperlink. This tactic tends to convert very highly (many people see a 60% lift compared to normal optins).
You can analyze impressions, conversions and conversion rates of each form. Optin Cat analytics feature helps you become a better marketer by measuring what works and what doesn’t.
Optin cat works with all major email marketing services like Aweber, MailChimp, Get Response, Drip and Campaign Monitor.
Price: $39
Get Optin Cat TodayFinal Thoughts
If you’re serious about building an email list, and increasing your website’s profit, then placing optin forms in multiple places is a tried-and-tested solution for attracting subscribers. As long as you don’t go overboard with your optins, there’s no better way to grab a visitor’s attention, and encourage a sign up.
In my list, I introduced you the best Email Subscription Plugins for your WordPress website. Those plugins are premium plugins and you need to invest some dollars to buy one.
All the highly effective email subscription plugins featured in this list will add stylish optins to your website. Some are more powerful than others, and they come with templates that suit different tastes, so I highly recommend you test out the demo of each plugin before choosing a favorite!
Used any of these optin plugins? Which would you say is the best? Let us know in the comments!
Please how can I get email subscription plugin that uses WordPress newsletter mailing that automatically updates subscribers with new blog post.
You can use a feedburner pugin or RSS-to-email service from your autoresponder.
Hi Nilantha,
Great list of plugins you shared with us. It is much important to use right plugin for better results.
What email subscription plugin you are using on your blog, Nilantha?
Thank your for your feedback Minhaj.
I also use OptinMonster, but after content, sidebar optin forms were created using Genesis Enews plugin.
Hi Nilantha,
Thanks for your article!
Just a quick link to another similar (but free) plugin which we developed and released recently:
I’m sure your readers will enjoy it too.
Wow
The Bunch Of plugins are Quite Fabulous .
From all the Above Optinmoster would be the Best Plugin Ever But They Charge For Their Service And Newbies Are not Able To Buy those .
DO YOU HAVE ANY DISCOUNT COUPON REGARDING OPTIMMOSTER .
THANKS
REGARDS
ADITYA