Consumer Behavior

How Culture Shapes Consumer Choices More Than You Think

Nilantha Jayawardhana. Last updated on Jul 3, 2024.

This post provides a detailed guide to the influence of culture on consumer behavior, including definitions, components, dimensions, cross-cultural differences, strategies for adaptation, and future …

How Technology is Revolutionizing Consumer Behavior

Nilantha Jayawardhana. Last updated on Jun 30, 2024.

This post provides a comprehensive guide to how technology is changing consumer behavior, offering insights into various technological impacts and future trends. Notice how the way consumers shop …

The Evolution of Consumer Behavior in the Digital Age

Nilantha Jayawardhana. Last updated on Nov 29, 2023.

In today's rapidly changing world, where technology seems to advance at lightning speed, it's no surprise that consumer behavior has also undergone a significant transformation. The rise of the …