Branding

Rebranding Strategies: How to Refresh Your Brand’s Image Towards Success

Nilantha Jayawardhana. Last updated on Oct 19, 2023.

Rebranding strategies must be as comprehensive as they are impactful. A successful rebranding strategy is not merely an aesthetic makeover but a manifestation of a company's mission, vision, and …

How to Create a Strong Visual Identity for Your Brand

Nilantha Jayawardhana. Last updated on May 15, 2024.

A strong visual identity is essential to a brand. It helps customers recall your company when they are making a purchase, and it differentiates you from competitors. To ensure your brand’s visuals …

How to Successfully Grow Your Brand in Thailand Using Social Media

Nilantha Jayawardhana. Last updated on May 5, 2024.

Given the popularity of social media platforms, it is safe to say that they have become an important part of every business's marketing plan. With more than 2 billion users, social media bridges the …

The Definitive Guide On Creating An Impactful Brand

Nilantha Jayawardhana. Last updated on Jul 16, 2024.

A brand is successful rarely just because of its products. Consumers always prefer to buy from brands that they recognize and love. Like how Coca-cola is more than just a soda. Apple is more than just …

3 Digital Branding Trends Businesses Should Adopt in 2023

Nilantha Jayawardhana. Last updated on Aug 5, 2024.

A well-designed logo can make a good impression, attract customers and create opportunities for a new business. But a logo is not your brand. Branding goes beyond designing a logo to represent your …