Launching a new website is one of the most exciting milestones, whether it’s a personal blog or a business website. It can be overwhelming and stressful. Here’s a quick guide to learn how to launch a new website without worrying about what to do.
A company’s website is their home on the web. It’s where you’ll attract new customers to your brand, where you’ll trade and communicate with existing customers, and where you will host all the important information about your business and its objectives. A website is such an important asset that you should be constantly reviewing it in order to keep it up to date and functioning well. In this piece, we’ll look at how to launch a brand new website, ensuring all the parts are in place to make your launch effective in the future.
Planning and Building
A new website can take anywhere from a week to a few months to build. This depends entirely on the complexity of your website and whether you’re using templates or you’re going with a web designer who’s building your website from scratch. As far as your business is concerned, you need to know how long this will take and what you can to do speed parts of the building process along.
With this in mind, it’s worth researching the best product roadmap tools to help you understand which parts of your website to prioritize, and how long you’ll get along the path to a new website before you can make announcements, test your website, and get ready for that all-important launch day.
Informing Customers
Some of your customers might have visited your website dozens of times. They’ll be used for a certain layout and setup, and they may well be shocked, confused or upset when they visit again to find things have changed. As such, it’s courtesy – as well as good marketing – to tell your customers that your website is due to change.
When you do this announcement, it’s an opportunity to build excitement around your website changes and the launch of your new website. You can, for instance, offer a discount deal to the first handful of customers who trade on your new site. You could also offer deals across your product ranges, which will help drive traffic and sales in the immediate aftermath of your launch.
Launch Day
Launching new products, lines or websites is always about building up to the big day. With your roadmap planned and your launch date set in stone, it’s time to consider how you can celebrate and create a small buzz around the launch of your brand new home on the web. Talk with your events or marketing department to drum up ideas as to how to best share your new site.
If your site is going to serve the local community in some way, you may find that a local party – with press from local papers – can help to generate that buzz on launch day. Or, if you’re just looking for an excuse to bond your internal team, a smaller launch party, with only your employees, can be a great excuse to let off some steam and to celebrate a milestone in your firm’s history.
Use your new website launch for your business in a bright new direction this year, helping to build a larger base of customers and a better home on the web.
