Mobile technology has significantly advanced our capabilities – anyone can now instantly download and install applications to their handheld devices. We’re also very much spoiled for choice nowadays when it comes to mobile apps. In fact, Android users can choose up to almost four million apps in Google’s Play store; iOS users aren’t that far behind as Apple’s App Store currently carries two million apps. But the sheer quantity of mobile apps in the market means that competition to make one is getting stiffer. As someone who works for an app development company, your day surely doesn’t start without asking yourself how to create a mobile app that’s successful. Here are some tips to help you accomplish that:
Figure out what problem your mobile app aims to solve.
As mentioned earlier, there are currently millions of mobile apps on the market – there’s even an app for the most mundane task that you can think of. However, there’s always the off chance that someone somewhere is still having a problem with doing something. Your mobile app’s primary mission should always be to solve the problem and make people’s lives easier.
You should therefore always keep your eyes peeled wherever you may be and observe even the most ordinary things that people do. You never know when you might suddenly come across a problem that can be remedied with a mobile app – preferably one that you built yourself.
Identify who the target users of your mobile app should be.
The biggest mistake that you can ever make as a mobile app developer is to create one that tries too hard to attract as many users as possible.
So as early as the planning stage of your next mobile app, you should find out what users you intend to offer it to. You can conduct audience segmentation and build a profile of your mobile app’s typical user from there.
Plot how your mobile app should look.
How your mobile app looks is everything as it’s the very first thing that its intended users would be exposed to right after successfully installing it on their devices. You’ll have to strike the right balance though. Too simple and your mobile app could be quickly forgotten. Too flashy and your mobile app’s target users might find it to be too much of an eyesore – not to mention the performance issues that they might encounter along the way.
Ensure that the mobile app you’re building is compatible with both Android and iOS.
Android and iOS are two of the most popular operating systems for mobile devices. If you’ve built a mobile app exclusively for either one of the two mentioned operating systems, you run a huge risk of missing out on additional intended users.
So, when building a mobile app, always make sure to create two versions of it – one for Android and the other for iOS.
Make your mobile app usable even if your target user doesn’t have a stable Internet connection.
Some successful mobile apps empower their users by providing them the option to access most – or even all – features without the need for an Internet connection. After all, you can never tell when a user of your mobile app might suddenly find themselves opening your creation in a place where an Internet connection is spotty or non-existent.
Aim for the highest possible performance when creating your mobile app.
Always assume that the typical user of your mobile app doesn’t like having to wait too long for its homepage to show up. You wouldn’t want them to end up getting frustrated after your mobile app crashes right when they’re in the middle of using it, would you?
Optimize your mobile app so that it can start with just a snap of a finger and run as smoothly as possible, even with prolonged use.
Build a prototype and a beta version of your mobile app.
Just because you’ve built a fully functional mobile app doesn’t mean that you should instantly release it to the public. In fact, you’ll still have to test and retest the mobile app that you’ve just finished building, thus making it a working prototype.
Once you’re done making some adjustments to the prototype of your mobile app (assuming that you found more than a few bugs while testing it), you can release it – but only to a select group of your target users – as a beta version. They might catch bugs in your mobile app that you had overlooked, thus the need for beta testing.
Offer a free version of your mobile app with all of its essential features included.
Most successful mobile apps are where they are right now for one simple reason: Their developers are putting them out for free. After all, everyone loves free stuff.
You might be worried though that giving away your mobile app for free is an insult to the countless hours of sleep that you’ve lost just to build one, and your fears aren’t entirely unfounded. What you can do is offer a stable version of your mobile app for free but allow its users to access only to what you’ve determined to be its most basic features. Inform them that they’ll have to buy your mobile app’s full version in case they want to unlock its more advanced features.
Put out regular updates for your mobile apps.
Developing a successful mobile app is a never-ending process, especially as its users might suddenly look for features that its stable version doesn’t have just yet. That said, you’ll want to provide continuous updates for your mobile app as often as you can – though you’ll want to keep them small in size so that they won’t affect its performance that much.
Unlike before when you had to wait until you had access to a desktop computer so that you could use certain applications, you can now do the same with a mobile device anytime and anywhere. However, having instant access to just about any application imaginable means that as a mobile app developer, the pressure is on you to make one that a huge chunk of people will download and install in their devices. You don’t have to let that pressure take control of you though as long as you follow the above-listed tips on how to create a successful mobile app. Who knows, the mobile app that you’ll build might suddenly become the next big thing.