Is blogging still relevant in 2022? Blogging is still essential. We took a deep dive into why blogging is absolutely still a thing in this generation.
The speed at which digital marketing is evolving makes it difficult to hold onto one strategy long enough. Blogging is one of the victims of the evolution, casting doubts on its relevance in 2022. Whether you are a business seeking to scale up your digital presence or an entrepreneur looking for an alternative source of income, you need an assurance that you will get reasonable return on investment.
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Blogs Build Relationships
A blog is an informational website or page on a website. A blogger or the brand uses the platform to keep followers or customers updated on developments in the industry. That is the intention on the surface. However, something more happens below the surface. The articles or blogs build ties with readers.
The idea of a blog is to provide regular updates to a set group of followers. This is why your content calendar will indicate the specific time and day you make a blog entry. Such constant update helps a blog to build loyalty. You will have several thousand followers waiting for your blog. They believe in your word and will always be waiting for your next update. A blog is a subtle way of building relationships.
As an entrepreneur or business, it is up to you to find a way of tapping into this relationship. You can sell by Call-To-Action on your blog or obtain sponsorship because you have a community that believes in your word. The relationship is also a crucial part of sustained traffic and lengthy stay on your blog, helping you to rank higher on search engines.
Blogs have an Archive
Blogs are not like social media or an ordinary website. Social media deals with current affairs and the trending topics. No one will go back to 2019 to look at what you said on your Facebook or Twitter. At the same time, you cannot constantly change your content on Home, Services, and Contact Us, among other pages on your website. You need a place to update your followers yet keep track of the content you have already produced.
The blog keeps a record of all the articles you have every posted. From the archives, you can search by topic, keyword, date, or any other category. A new visitor to your website can trace your content journey from the beginning. The blog, therefore, feels like a book where visitors and loyal followers can always refer in case they need past information.
Blogs are Personal
A blog comes with a personal touch, especially if you focus on a theme where you talk as a professional or authority in the area. Each writer has a special way of expressing ideas that resonates with readers. It is this tone that keeps readers returning to your page.
Even a brand has a uniquely attractive voice on a blog. People engage at the comment section, share your ideas, and take action. As they wait for the next blog, they have already become a part of your community. Such waiting is an indication of personal relationship. You will realize the effect once you change the tone or bring in a new writer. If you want to build a personal touch with your customers, create a blog.
Blogging Offers Variety
Blog content comes in numerous formats from text to images and videos. You do not have the benefit of such variety when preparing your home or services page. This type of content will change regularly without affecting your branding.
Diverse content increases engagement on your website. While some people prefer images, you will find others paying more attention to videos and text. A blog also gives you a chance to use the type of content that speaks best for your brand.
A Blog Gives You a Footprint
A website with a Home, Services, Contact Us, and such other pages is static. You can create such a website today and appear as though you have been in business or online for years. However, it is impossible to fake the existence of a blog. A reader, associate, or potential client can see your footprints over the years through the articles or content you have been publishing.
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Such a history is crucial in building the confidence of associates and potential clients. When you say that you have been at it for three years, the blogs can confirm the assertion. It is also one of the ways of monitoring your content growth over the years, especially to see areas that would require improvement.
You Have Social Media Support
Social media has had a great impact on the effectiveness of blogs to promote a brand online. Previously, people would discover blogs on search engines or upon recommendation by other readers. Today, social media is driving more traffic to blogs than any other source.
To begin with, social media comes with a lot of traffic and activity. It allows more people to know that your blog exists. At the same time, people spend more time on social media than any other internet platform. Further, they are willing to click onto websites as long as the captions provided are inviting. Social media is, therefore, proving to be an invaluable tool for driving traffic to blogs, helping to build traffic and a respectable presence.
Blogs Sell Softly
A blog is an indirect salesman. As people visit your blog for informative article, you build a relationship that will translate into future sales. The fact that people are following your blog means that they are interested in the products, or they have confidence in your opinion. These followers pay you back by buying the products you offer or those that you recommend.
For all these reasons, it would be impossible to write-off blogs in 2022. Businesses, digital marketers, and entrepreneurs need to optimize the benefits of running a blog. In its absence, you stand to lose more in your digital marketing quest.
